CUONG VONG THANH Managing Director cuong@boomerang-vn.com (+84) 913 723 988

1. “Every good communication starts with good listening”

2. A THING BEYOND SOCIAL LISTENING TOOL…
TODAY, WE WILL TALK ABOUT

3. WHY BOOMERANG?
THE PIONEER OF SOCIAL LISTENING SERVICES IN VIETNAM
TRUSTED BY BIG BRANDS IN VIETNAM
5 YEARS OF TECHNICAL AND DATABASE BUILDING
DO NOT CHOOSE A TOOL, LET’S WORK WITH A SOCIAL LISTENING CONSULTANT
THE UNIQUE LISTENING TOOL CAN TRACK ALL PUBLIC POSTS OF
32mil++ VIETNAMESE FACEBOOK USERS

4. THE FIRST SOCIAL LISTENING IN VIETNAM

5. WHO WE ARE
FAILED2011
Founded by Vong Thanh Cuong, a tech savvy expert with 12 years
experience in internet, web 2.0, social media, data mining &
machine learning, Boomerang become the 1st social listening tool
of Vietnam.
And with its sophisticated technology & advanced native
language processing, Boomerang kicked-out foreign tools &
became the listening tool used by many global brands in Vietnam,
e.g. Unilever, Nokia, LG…
2014
Boomerang was the social listening tool that owned the biggest
market share in Vietnam with trust from many big giants, both
global & local brands.
2015
The very first time in Vietnam, Boomerang consulted & developed
the pioneer Social Media Command Center for its client BIDV,
remarked its biggest business innovation that goes beyond listening
& becomes a SOCIAL LISTENING CONSULTANT. This SMCC also won
“Best Social Media Team” award by CMO ASIA, Singapore 2015.

6. TRUSTED BY OVER 200 BRANDS

7. CLIENTS PORTFOLIO

8. CLIENTS PORTFOLIO

9. 5 YEARS OF TECHNICAL AND DATA BUILDING

10. OUR EXPERTISE
7CORE
COMPETENCIES
THAT MAKE
BOOMERANG
OUTSTANDING
Full internet data coverage
Sophisticated technologies
Real time monitoring & instant alert
Auto sentiment classification algorithms
Vietnamese language learning machine
Flexible to customize based on client’s request
Supportive commitment & strategic consulting

11. OUR EXPERTISE
FULL
INTERNET
DATA
COVERAGE
8.000++
News
Website
1.000++
Forums
200++
E-
commerce
sites
200.000++
YouTube
channel
1.5 mil++
Facebook
Pages &
Group
PUBLIC
POST from
30 mil++
Facebook
user in VN
and still more will
be added…
every nook & cranny
Boomerang listen to
of the internet conversations,
from news, forums, e-
commerce sites to all social
media platforms

12. OUR EXPERTISE
With
Boomerang do not miss
any piece of conversation
that matters to brands
Brand exact keywords
iPhone
Brand abbreviation keywords
IP, ifone
Brand indirect keywords
Dien thoai tao, dien thoai sang chanh,
doi thu S5….
..and even no keyword if previous discussion
mentioned brand
Vietnamese language
learning machine

13. OUR EXPERTISE
Negative PositiveNeutral
Auto-sentiment classification
Human scanning

14. OUR EXPERTISE
REAL TIME LISTENING
INSTANT ALERT
via SMS/Email

15. BEYOND SOCIAL LISTENING TOOL

16. OUR EXPERTISE
BRAND’S
NEED
• Index & crawling data
• Auto filtering & sentiment
• Content processing & classifying
• Provide quantitative & qualitative reports
Advise insightful solutions
& actionable plans based
on brand strategic
understanding
SOCIAL LISTENING CONSULTING
BOOMERANG knows it’s not enough when listening merely!
The core matter of brand is WHAT TO DO NEXT
from the listening data!

17. WHAT BOOMERANG CAN HELP BRANDS?

18. LISTENINGBRAND

19. WHAT BOOMERANG OFFERS
BRAND LISTENING
Boomerang answers everything on social that matters to brand!
What consumers talked
Most talked about topics
Brand attributes
Why consumers talked
Explanation
Direct link to original sources
When consumers talked
Timing record
Trend line chart by time
What
Why
When
Who are the influencers
Most influential people
Most influential buzzes
Most influential channels
How consumers talked
Positive
Neutral
Negative
Where consumers talked
Media platforms classification
Who
How
Where
Who What
Why
WhenWhere
How

20. By referencing among
“5W1H” factors, brand could
find out everything about
itself on social.
WHAT BOOMERANG OFFERS
WHO
(influential
people)
WHY
(the stories
behind)
WHEN
(happening
time)
WHAT
(brand’s attributes)
WHERE
(platforms)
HOW
(sentiment)
BRAND LISTENING

21. OW
WHAT BOOMERANG OFFERS
H
W
W
W
W
W
Sentiment: how did they talk about brand?

22. HAT
WHAT BOOMERANG OFFERS
H
W
W
W
W
W
Keywords tag cloud
Paid/owned/earned
media classification

23. WHAT BOOMERANG OFFERS
HAT
H
W
W
W
W
W

24. HEN
WHAT BOOMERANG OFFERS
H
W
W
W
W
W
Trend line charts
recording detail
timing

25. HERE
WHAT BOOMERANG OFFERS
H
W
W
W
W
W

26. HO
WHAT BOOMERANG OFFERS
H
W
W
W
W
W
Who are the most
influential
people/channels/buzzes?

27. HY
WHAT BOOMERANG OFFERS
H
W
W
W
W
W
Every highlighted peak & bottom, or up &
down trend, crisis happening will be
investigated & explained to clients
Investigation &
Explanation

28. MONITORING & ALERTREAL TIME CRISIS

29. WHAT BOOMERANG OFFERS
Boomerang can help brand detect potential crisis from the beginning stage
& work with different assigned departments to settle down.
Corporate PR team
CRM team
CEO
Media & PR team
Brand team
MONITORING & ALERTREAL TIME CRISIS

30. WHAT BOOMERANG OFFERS
Level 1
Level 2
Level 3
 Mention brand name
 Criticize but in general, or in doubt negative question
 Conversation is on 01 topic/thread, has less than 10
comments, with neutral response or just following.
 Posted by hot bloggers/KOLs…
 Mention brand name
 Directly criticize brand, with specific evidences.
 Conversations spread out to less than 03 topics/threads
on social media, have less than 20 comments, with
negative & neutral response
 Posted by hot forums, hot bloggers/KOLs…
 Mention brand name
 Seriously directly criticize brand, with proven evidences.
 Call for boycotting brand.
 Conversations spread out to more than 03 topics/threads
on social media, have more than 20 comments in less
than 4 hours with negative responses
 Posted by news websites, hot forums, hot bloggers/KOLs
MONITORING & ALERTREAL TIME CRISIS

31. WHAT BOOMERANG OFFERS
MONITORING & ALERTREAL TIME CRISIS
Alert via
SMS/Email/
Direct Call

32. BENCHMARKINGCOMPETITORS

33. WHAT BOOMERANG OFFERS
COMPETITORS BENCHMARKING
The big picture of the market with competitors monitoring system
that help brand monitor & benchmark with competitors on social
SHARE OF
VOICE
of each brand
on social
HOW
people talked
about each
brand
WHERE
people talked
about each
brand
WHAT
people talked
about each
brand
Social
share of voice
Sentiment
benchmarking
Platforms
Comparison
Attributes insights

34. WHAT BOOMERANG OFFERS
COMPETITORS BENCHMARKING Social share of voice

35. WHAT BOOMERANG OFFERS
COMPETITORS BENCHMARKING Sentiment benchmarking

36. WHAT BOOMERANG OFFERS
COMPETITORS BENCHMARKING Platforms comparison

37. WHAT BOOMERANG OFFERS
COMPETITORS BENCHMARKING Attribute insights

38. LISTENINGCAMPAIGN

39. WHAT BOOMERANG OFFERS
CAMPAIGN LISTENING
Boomerang provide digital communication campaign monitoring, that helps
brand evaluate campaign effectiveness as well as advises timely adjustments.
#
Hashtag
tracking
Campaign
listening
Paid/Owned/Earned
Media
Media
tracking
Campaign
performance
KOL
tracking

40. CONSULTINGSTRATEGIC

41. WHAT BOOMERANG OFFERS
STRATEGIC CONSULTING
As a consultant, Boomerang not only provide listening data, but propose initial
suggestions/actionable plan to do next & even could implement plan by itself or
cooperating with trustworthy communication agencies in Boomerang network
0
Media &
Social
seeding plan
Crisis
management
plan
SEO plan Co-work with
other
agencies

42. COMMAND CENTERSOCIAL MEDIA

43. WHAT BOOMERANG OFFERS
SOCIAL MEDIA COMMAND CENTER
THE ULTIMATE SOLUTION FOR SOCIAL MEDIA MANAGEMENT
• Consult & develop an in-house Social
Media Command Center
• Build up structure & working process
• Provide training for staffs
• Support operation & maintenance

44. WHAT BOOMERANG OFFERS
SOCIAL MEDIA COMMAND CENTER
BIDV Social Media Command Center
consulted & developed by Boomerang
won the “Best Social Media Team” award
hosted by CMO ASIA, Singapore 2015.
Ref: http://bit.ly/SMCC_CMO_Award

45. SERVICE PACKS
LET’S COOPERATE!

46. SERVICE PACKS
BRAND LISTENING
CAMPAIGN
LISTENING
COMPETITORS
MONITORING
SOCIAL MEDIA
COMMAND CENTER
BRAND INSIGHTS
Online buzzes insights   
Sentiment insights   
Platforms insights   
Attributes insights   
Most influencers sources   
Crisis Alert  
CAMPAIGN MONITORING
Hashtag tracking  
KOL tracking  
Campaign on-demand tracking  
COMPETITOR MONITORING
Social Share of voice  
Sentiment benchmarking  
Platforms benchmarking  
Attributes benchmarking  
* Price is provided upon client request & depends on brand/product.
** Client can opt-in or opt-out services for customized services pack.

47. THANK YOU
BOOMERANG CO
Lucky Building, 4th floor
262 Huynh Van Banh,
Phu Nhuan District,
HCMC, Vietnam
www.boomerang.net.vn
CUONG VONG THANH
Managing Director
cuong@boomerang-vn.com
(+84) 913 723 988