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Marketing Technology Landscape

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Marketing Technology Landscape January 2015INFRA-­‐   STRUCTURE   by  Sco1  Brinker      @chiefmartec      h1p://chiefmartec.com   MARKETING  EXPERIENCES   MARKETING  OPERATIONS   INTERNET   BACKBONE   PLATFORMS   CRM   MarkeIng  AutomaIon/Campaign  &  Lead  Mgmt   Web  Content/Experience  Management   E-­‐commerce  PlaQorm/Suite   MIDDLE-­‐   WARE   IdenIty   Cloud  IntegraIon/ESBs   APIs  Tag  Management   InteracIve  Content   Sales  Enablement   CreaIve  &  Design   Dashboards/VisualizaIon   Performance  &  A1ribuIon   BI,  CI  &  Data  Science   Web  &  Mobile  AnalyIcs   Data  Management  PlaQorms/Customer  Data  PlaQorms   Channel/Local  Mktg   Team  &  Project  Mgmt   Audience  &  Market  Data   Call  AnalyIcs/Management   Asset  &  Resource  Mgmt   Vendor  Data/Analysis   SEO   PersonalizaIon  &  Chat   TesIng  &  OpImizaIon   Customer  Experience/VoC   Loyalty/Referral/GamificaIon   Events  &  Webinars   Social  Media  MarkeIng   Influencer  MarkeIng   Email  MarkeIng   Video  MarkeIng  &  Ads   CommuniIes  &  Reviews   Display  &  NaIve  Ads   Search  &  Social  Ads   Mobile  MarkeIng   Databases  &  Big  Data   Cloud/IaaS/PaaS   Mobile  App  Dev  &  MarkeIng   Web  Dev   MarkeIng  Environment   Content  MarkeIng  

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Marketing Technology Landscape

  • 1. Marketing Technology Landscape January 2015INFRA-­‐   STRUCTURE   by  Sco1  Brinker      @chiefmartec      h1p://chiefmartec.com   MARKETING  EXPERIENCES   MARKETING  OPERATIONS   INTERNET   BACKBONE   PLATFORMS   CRM   MarkeIng  AutomaIon/Campaign  &  Lead  Mgmt   Web  Content/Experience  Management   E-­‐commerce  PlaQorm/Suite   MIDDLE-­‐   WARE   IdenIty   Cloud  IntegraIon/ESBs   APIs  Tag  Management   InteracIve  Content   Sales  Enablement   CreaIve  &  Design   Dashboards/VisualizaIon   Performance  &  A1ribuIon   BI,  CI  &  Data  Science   Web  &  Mobile  AnalyIcs   Data  Management  PlaQorms/Customer  Data  PlaQorms   Channel/Local  Mktg   Team  &  Project  Mgmt   Audience  &  Market  Data   Call  AnalyIcs/Management   Asset  &  Resource  Mgmt   Vendor  Data/Analysis   SEO   PersonalizaIon  &  Chat   TesIng  &  OpImizaIon   Customer  Experience/VoC   Loyalty/Referral/GamificaIon   Events  &  Webinars   Social  Media  MarkeIng   Influencer  MarkeIng   Email  MarkeIng   Video  MarkeIng  &  Ads   CommuniIes  &  Reviews   Display  &  NaIve  Ads   Search  &  Social  Ads   Mobile  MarkeIng   Databases  &  Big  Data   Cloud/IaaS/PaaS   Mobile  App  Dev  &  MarkeIng   Web  Dev   MarkeIng  Environment   Content  MarkeIng