NGUYEN QUANG NHUT （ニュット） Representative Officer Mobile: 0908-936-414 Email: nhut-nq@mediba.jp

1. Copyright © mediba Inc. All Rights Reserved.
Copyright © mediba Inc. All Rights Reserved. HCMC, 14th September 2015
ADVERTISING CAMPAIGN
To : mr. Vũ Văn Hiển

2. Copyright © mediba Inc. All Rights Reserved.
about
Company Information

3. Copyright © mediba Inc. All Rights Reserved.
About mediba
mediba is a strategic mobile service and
advertising company for the KDDI Group
KDDI is Top 3 telecommunications operator with
40 million mobile subscribers in Japan
Company Name mediba inc
Establishment Dec. 2000
Location HQ : Tokyo
Branch : Osaka , Okinawa
Overseas: Vietnam
Number of Employees 396 (as of Dec 2014)
Capitalization 10.3 mil USD
Shareholders KDDI 、Hakuhodo、ADK、
Dentsu

4. Copyright © mediba Inc. All Rights Reserved.
Advantage of mediba①
Reliable and Safe management
mediba has managed mobile career portal and advanced Ads
safely and securely for many years.
Connections
mediba has good connections with many famous agencies, advertisers
and alliance partners in Japan.
＜Agency＞
＜Advertiser＞
45
agencies/month
200
advertisers/month
＜alliance partner＞
Make portal
serviceSell Ads

5. Copyright © mediba Inc. All Rights Reserved.
HQ: Tokyo Sibuya
Ho Chi Minh City
Osaka
Okinawa
Overseas Expansion
Besides in Japan , mediba has
expand Business in overseas.
Now We have office in Vietnam
and Myanmar , and considering
to expand into other countries
in Asia
Yangon
Since 2012
Since 2015
Since 2000

6. Copyright © mediba Inc. All Rights Reserved.
About Vietnam Market
Advertising Agency
■Online Ads
Fixed banner (PC mobile),ADNW,
facebook,
PR articles creative making…
■Offline Ads
Ads in Taxi, Bus ,Airplane
Billboard,
Electric bike …
Media business
We focus on providing sales and consulting
services for online and offline Ads.
Also make original products and media.
＜Under consideration＞
・Introduce of Japan and matching
site
http://vietlinkads.com/

7. Copyright © mediba Inc. All Rights Reserved.
Our Clients

8. Copyright © mediba Inc. All Rights Reserved. 8
NEW TECHNOLOGY
ELECTRO BIKE

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PRESENTATION
 Advertising on Mobile Bikes are patrolling streets with the best exposure. The
bikes travel with the speed low enough to deliver messages to pedestrians
and car drivers while pictures on wheels fascinate passers-by, allowing for
creating a buzz in selected areas, also on the SNS. Clearly more impactful
than conventional outdoor advertising, such high-reach campaigns are a novel
method to raise or kick-start brand awareness in specific locations.
 Illustration video :
https://www.youtube.com/watch?v=qBNRmOkXU9w&feature=youtu.be
Travel mode Stationary mode

10. Copyright © mediba Inc. All Rights Reserved. 10
RESEARCH
 88% of respondents believe Bike-Advertising are noticeable.
 96% of respondents believe Bike-Advertising are more impactful than
billboards.
 98% of respondents believe Bike-Advertising create a positive image for the
event.
Source : source: Old Bond London (Kino-modisplay), N=98 people

11. Copyright © mediba Inc. All Rights Reserved. 11
QUOTATION
 Number of bike and riders : 4 bikes x 4 riders
 Active time : 2 days x 2 hours/day
 Non-life insurance included
 Artwork set-up fee onto the wheels included
 Artwork file : 700x700 pixel (JPG, GIF, PNG)
 License application fee included
 Price : 3,500 USD
Notes：
• VAT, design fee are excluded.
• The design fee is : 500 USD / artwork (if any)
• The system is appropriate for all weather use in city streets.

12. Copyright © mediba Inc. All Rights Reserved. 12
DEMO
Client: MINISTOP Convinience Store
Place: HUTECH University
Time: 10~12/9/2015
Type: non-moved
Performance: 90% user see the ads when passed by the store

13. Copyright © mediba Inc. All Rights Reserved. 13
NEW TECHNOLOGY
HOLLOW BOX

14. Copyright © mediba Inc. All Rights Reserved. 14
PRESENTATION
 Consumers today have grown accustomed to the old fashioned and static
Point of Purchase (POP) marketing material.
 Thinking about a breakthrough idea to present your product ranges at
premise?
 We are going to make your product standout in store.
 Be the first, be the leader in Vietnam to present using the new era technology.
“The Holobox”

15. Copyright © mediba Inc. All Rights Reserved. 15
PRESENTATION
 Illustration video :
https://www.youtube.com/watch?v=rnSLUvkdPNc&feature=youtu.be

16. Copyright © mediba Inc. All Rights Reserved. 16
QUOTATION
 Holobox dimension : 480mmH x 810mmL x 510mmW
 Type: MB322 Trio with standard display stand
 Projector size : 32 inches
 Cover materials :
- Side : Laminate (2mm)
- Back and top : Acrylic (2mm)
 Build-in sound
 HD resolution 3D hologram film
 Price : 4000 USD / month
 Production fee of Holo effect film : Base upon the specific request of clients
Notes：
• Venue renting fee, electricity fee, and VAT are excluded.
• Installation and maintenance fee is included.

17. Copyright © mediba Inc. All Rights Reserved. 17
TAXI ADVERTISING

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• Focus on AB classes.
• Running 7 days/week, 24 hrs/day, average 200 km/day,
potential effectiveness ad format.
• Since 80% population of Vietnam prefer to go out , and
the more time people spend in traffic, the longer they are
exposed to this ad channel.
• More cost-saving with a widely network throughout the
country.
Why Taxi Ads?

19. Copyright © mediba Inc. All Rights Reserved.
Education
Profession Monthly revenue
Age
Passenger characteristic
Why Taxi Ads?

20. Copyright © mediba Inc. All Rights Reserved.
Why Taxi Ads?
• Total number of taxi in Ho Chi Minh city: around 10000 taxis
(7000 7-seaters INNOVA and 3000 4-seaters).
• A taxi served daily average 25-30 clients with an outrageous
impression quantity toward it.
• Around 9000 impressions / day or 270.000 impressions
/month.

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Corporate clients

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Full Rear Door
• Size : 118cmW x 90cmH
• Stick on 2 side of vehicle
• Available in Mai Linh taxi
Ad poster: Format 1

23. Copyright © mediba Inc. All Rights Reserved.
Ad poster: Format 1
 Model：7-seater（INNOVA)
 Minimum unit and duration：100 taxis & 3 months
 Price : 65 USD / taxi / month
 Artwork change during the minimum contract : 30 USD / taxi
Notes：
• VAT, design fee are excluded.

24. Copyright © mediba Inc. All Rights Reserved.
Seat Cover
• Available only in Mai Linh taxi
• Size : 38cmW x 40cmH
• Car seat pockets (flyer/poster)
• Hang on behind the front seats
Ad poster: Format 2

25. Copyright © mediba Inc. All Rights Reserved.
 Model：7-seater and 4-seater
 Minimum unit : 100 taxis & 2 months
 Price：35 USD / 2 front seats / month
Notes：
• VAT, design fee are excluded.
Ad poster: Format 2

26. Copyright © mediba Inc. All Rights Reserved.
THANK YOU
ありがとうございます
31F, Saigon Trade Center, 37 Tôn Đức Thắng
Ward Ben Nghe , District 1 , HCM city
Tel : (08) 3910 7431
NGUYEN QUANG NHUT （ニュット）
Representative Officer
Mobile: 0908-936-414
Email: nhut-nq@mediba.jp