Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.

1. Affiliate Summit West 2010 E-Commerce Site Deconstruction: Strategies for Affiliates Michael Vorel CEO, Vastplanet Corporation Twitter @michaelvorel

3. Ecommerce Development

4. Internet Marketing (SEO, PPC, Social Media)

5. Affiliate Management

6. Consulting

7. Affiliate Marketer since 1999

8. 10 Years experience in computer industry

10. Why Learn?

11. Merchant vs. Affiliate Needs

12. Market Conditions & Trends

13. E-Commerce Leaders

14. Conversion Techniques

15. Affiliate Strategies

16. Affiliate Examples

18. Create Consumer / Business Demand

19. Invest in Conversion & Acquisition Strategies

20. Understand Shoppers Needs

21. Promote Best Selling Items

22. Follow Trends & Economic Conditions

23. Reward You on Conversion!Understand Merchant = Affiliate Advantage

25. Conversions

26. Pay for Performance Model

27. Reduction of Costs

28. Margin Preservation

29. Behavioral Analysis

30. Ability to Market DirectlyImage credit – macys.com

32. High Conversions

33. Low Risk

34. Visitor Information

35. Ability to RemarketImage credit - getentrepreneurial.com

36. The E-Commerce Flow BUSINESS CONSUMER DIRECT DIRECT EcommerceMerchant Affiliate Affiliate DIRECT DIRECT Search Engines Mobile Other Social Media

38. Top 100 Merchants Revenue $98.6B (55% of total)

39. Amazon.com Revenue $19.17B (+29.5%)

40. Economic Forces

41. Luxury is Out & Necessity is In (changing)

42. Winners are investing in Technology

43. Social Media & Mobile is changing landscapeSource: Internet Retailer 2009 Edition

44. Source: Internet Retailer 2009 Edition

46. Apparel / Accessories

47. Food / Drug

48. Health / Beauty

49. Mass Merchant

50. Categories In Decline

51. Teen Clothing & Accessories

52. Hardware / Home Improvement

53. Housewares / Home Furnishings

54. Flowers / Gifts

56. Retailer Mix in Top 500 Source: Internet Retailer 2009 Edition

57. Source: Internet Retailer 2009 Edition

59. Traffic to Coupon Sites (+76% Nov)

60. Coupons.com, EverSave.com, RetailMeNot.com

61. 4 out of 5 online in U.S. visited a retail site (Nov)

62. $913 million on Tues - Dec 15 (Record)

63. 9 days this year, consumers spent $800+ Million in day

64. 48 Days of Online Shopping = $24.8 Billion (+4%)

65. Largest sales days - midweek (Mon, Tues, Wed, Thu)Data Source – ComScore

67. Toys Category (+33%)

68. ToysRUs, LEGO, Disney, American Girl

69. Consumer Electronics (+32%)

70. BestBuy, Walmart, RadioShack, eBay, Buy.com

71. Online Department Stores (+33%)

72. Walmart, Target, Sears, JCPenny, Macy’sData Source – ComScore

75. Mobile E-Commerce

76. Segmentation

77. Behavioral Profiles

78. Sharing - Social Media (Facebook, Twitter)

79. Building Loyalty

80. Search

81. Product Reviews

82. Product Guides

84. We have Recommendations for You (behavioral learning)

85. Your Browsing History (cookies & account registration)

86. Rate These Items (social media, reason to return)

87. Remember You Saved these? (wishlist)

88. Your Communities (social media)

89. Want to See Today’s Deals? (Conversion)

92. Sync with Account

93. Payment Integrated

94. Product Reviews

95. Select Products

98. Create Email Alerts

99. Convert Later

100. Compile Profile

101. Record Everything

103. Reminds me of purchase

104. Related Products

105. Up-Sell

107. Facebook, Twitter, Other

108. Creates Community

109. Creates Opportunity

111. Video Guides

113. 275M visitors/mo (56.5m unique)

114. Converts 3.45%

115. Avg. Sale $170

116. Traffic Comes from:

117. Search Engines (32%)

118. New Shoppers (30%)

120. Free Shipping Offers

121. Amazon Prime (loyalty)

122. Personalization to the highest degree

123. Combination of account history and behavioral learning to convert.

125. Related to Items You Viewed

126. Inspired by Browsing History

127. Additional Items to Explore

128. Inspired by Your Shopping Trends

129. Customers with Similar Searches

130. Your Recent History

132. Save Money, Rollbacks

133. Value of the Day

135. Cross Sell, Up-Sell

136. Stay & Learn

138. Visual Shopping

139. Community

141. Offers.com

142. CouponCabin.com

143. eBates.com

144. CashBaq.comImage - http://blog.nbc.com/ross_blog

145. RetailMeNot.com

147. Today’s Top Coupons (related items)

148. Share the Love (Social Media)

149. Win the Gift Card (Email capture)

151. Quick Poll (Social Aspect)

152. Newsletter & Email Alerts

155. Social Media Icons (sharing connection)

156. Most Popular Coupons (community popularity)

157. Coupons by Email

160. Integrates DataFeed to show Savings (prepares consumer in advance)

161. Countdown (creates Amazon like experience)

163. Social Media Icons (sharing connection)

165. eBates.com - different approach

167. Rewards Shopper $5

168. Deals of Week

169. Featured Stores

172. Shop & Share

173. Latest Conversations

174. Rate, Review, Join

175. Login

178. Organize Popular Sections

179. Shadow the Merchant

180. Integrate Social Media

181. Add Shopping Guides

182. Best Sellers

183. Surveys

184. Live HelpPersonalization Account Registration Enhanced Search Mobile Applications Cross Sell & Related Email Alerts Loyalty International

185. Thank You Michael Vorel Vastplanet Corporation michael@vastplanet.com phone: 813-679-2660 twitter @michaelvorel @vastplanet