This document summarizes the marketing of fresh milk from farms to consumers. It discusses how milk is assembled from dairy farms using bulk tankers and transported to processing plants. The document also covers grading of fresh milk, various tests conducted, and channels for distributing fresh milk to consumers, either directly from farms or through intermediaries like milk hawkers, processors, retailers. It concludes that the quality of fresh milk depends on the quality of transportation and timing from farms to processing plants.

1. WELCOME
.A
M
B

2. School of food
Business
Dairy science
college,
Bangalore.
K.V.A.F.
S.U
ID.NO : MBAK-1407

3. Submitted by:
Vasudevareddy M.S.
Topic:
Marketing of Fresh Milk
Sub:
Food marketing Management

4. Contents
Assembly of Fresh milk
Transportation of fresh milk
Fresh milk grading
Fresh milk consumption
Conclusion
Reference
Introduction

5. Introduction
Marketing of fresh milk means "the performance of all business activities
involved in the flow of Milk and services from the producer to the consumer".
This implies that there are several categories of key players in the marketing
chain each with its own vested interests. Consumers want to get what they
need at the lowest price possible. producers on the other hand are interested in
getting the highest possible return for their milk. Between them, there are
market intermediaries or middlemen who perform various marketing functions
such as transportation or retailing. Their interest is to make the highest profit
possible from their particular business operation.

6. Assembly of Fresh milk
•Milk goes directly from dairy farms to the processing plant by bulk tankers ,
visits farms on regular schedule & collect the milk & then moved to processing
plant
•Hauling may be done by either by the dairy company’s own vehicles or by
independent tankers under contract.
•The collection of milk is most often undertaken either by marketing Board or a
cooperative.

7. Transportation of fresh milk
Tanker which carry the chilled milk from farm to the factory are becoming
ever larger the major remain constraint remains that of the inadequate road
infrastructure . During the wet season many roads become impassable and
the milk simply is not collected.

8. Fresh milk grading
• Grade A would be passed as fit for human consumption.
• Grade B would be passed only for use in processed dairy products .
• Grade B milk is processed at much higher temperature than fluid milk
passes through when being pasteurized and
• this is why it can be approved for human consumption , albeit if only in
the form of processed dairy products.

9. Tests for fresh milk
• Organoleptic Test
• Lactometer reading
• Resazurin Test
• Butter fat Test
• Acidity Test

10. Fresh milk consumption
In rural areas many households either own a cow to provide milk for their own
households, & perhaps to make informal sales to neighbors, or they will
purchase milk from a local farmer . If there are localized cooling facilities , &
health and hygiene laws permit, untreated milk will be made available in local
stores.

11. Four channels for distributing fresh milk
• Depot salesman
• Wholesaler
• Contractors
• Home deliveries

12. Milk Marketing Channels Number of intermediaries
• Producer-consumer 0
• Producer-milk hawker-consumer 1
• Producer-processor-consumer 1
• Producer-processor- retailer-consumer 2
• Producer-dairy co-operative -processor- retailer consumer 3
• Producer-milk transporter-processor - retailer-consumer 3
• Producer-milk trader-processor-retailer-consumer 3
• Producer-dairy coop - milk transporter-processor-retailer-consumer
4

13. Conclusion
The quality of fresh milk mainly depends on the quality of
transportation and the method used for transportation and
timings reach it from farmer to processing plant.

14. Reference