The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

1. ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com

3. Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term

5. ROI long term 3-D interfaces

7. ROI Research: today: socialization interaction consumption tomorrow: production distribution long term

8. [ socialization ]

9. [ interaction ]

10. [ consumption ]

11. [ production and distribution ]

12. ZPrinter 310 Plus: $20,000

15. Xerox 9700 high speed laser printer, 1977