SlideShare une entreprise Scribd logo
1  sur  50
2013/03
Barcelona Lean Startup Circle
I offer training programs to show founders
how to move quickly through the stages of a startup.
How can I help you?
www.veronicatorras.com
By @veronicatorras
No Buzzwords
By @veronicatorras
What to do
How
When
By @veronicatorras
Stages of a startup
By @veronicatorras
By @veronicatorras
By @veronicatorras
By @veronicatorras
Concept/
seed
Product
development
Alpha/
Beta test
Launch /
1st ship
Customer
discovery
Customer
validation
Customer
creation
Company
building
By @veronicatorras
By @veronicatorras
By @veronicatorras
By @veronicatorras
5 criteria define
your early evangelists
- They have the problem
- They understand the problem
- They have been actively looking for a solution
- The problem is enough painful that they found
a way to minimize it or solve it
- They have budget to pay for the solution
Steve Blank By @veronicatorras
By @veronicatorras
By @veronicatorras
Every week
1) What was the learning goal of last week?
2) How did it go?
3) What do we want to learn next week?
By @veronicatorras
Product launch
vs.
market launch
By @veronicatorras
By @veronicatorras
By @veronicatorras
Challenges
By @veronicatorras
1st
By @veronicatorras
By @veronicatorras
By @veronicatorras
By @veronicatorras
Most of startups
think that they are in
Customer creation
By @veronicatorras
By @veronicatorras
2nd
By @veronicatorras
Build a product
for real people
By @veronicatorras
By @veronicatorras
By @veronicatorras
3rd
By @veronicatorras
Build less
Test more
Learn weekly
By @veronicatorras
By @veronicatorras
By @veronicatorras
4rt
By @veronicatorras
Face the scary
thing first
By @veronicatorras
By @veronicatorras
By @veronicatorras
5th
By @veronicatorras
Bad news!
This is not a
linear path
By @veronicatorras
By @veronicatorras
Iterate
MVP
Pivot
Validation
Lean Startup
Buzzwords
By @veronicatorras
One of the best definitions
of Lean Startup that I have
heard lately
By @veronicatorras
The old way: spend
€&t building until the
first evidence comes
Lean Startup:
build-learn-
build-learn...
By @veronicatorras
A good set of
references
By @veronicatorras
Steve Blank
By @veronicatorras
2005 2012
Eric Ries
By @veronicatorras
2011
John Mullins
By @veronicatorras
2009 2010
Rob Fitzpatrick
By @veronicatorras
The Mom Test Book
www.momtestbook.com
I offer training programs to show founders
how to move quickly through the stages of a startup.
How can I help you?
www.veronicatorras.com
Barcelona Lean Startup Circle

Contenu connexe

Similaire à Lean Startup and Customer Development: Challenges & Obstacles that Founders Need to Face

Discussion 1This week, of course, offered effective insight .docx
Discussion 1This week, of course, offered effective insight .docxDiscussion 1This week, of course, offered effective insight .docx
Discussion 1This week, of course, offered effective insight .docxduketjoy27252
 
Innovate Series - Finding Product Market Fit
Innovate Series - Finding Product Market FitInnovate Series - Finding Product Market Fit
Innovate Series - Finding Product Market FitScott Bales
 
Pitch your idea like a rockstar!
Pitch your idea like a rockstar!Pitch your idea like a rockstar!
Pitch your idea like a rockstar!Innovator SG
 
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...Enosh Mwesigwa
 
Tao of coaching grow model coaching
Tao of coaching   grow model coachingTao of coaching   grow model coaching
Tao of coaching grow model coachingRishabh Chauhan
 
Branding in the inbound age
Branding in the inbound ageBranding in the inbound age
Branding in the inbound ageMarc Amigone
 
#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackersGrowthHackers
 
Sw next 2- meetup informativo - rev2
Sw next 2- meetup informativo - rev2Sw next 2- meetup informativo - rev2
Sw next 2- meetup informativo - rev2Manuel Caño
 
Archives from my sales and marketing blog
Archives from my sales and marketing blogArchives from my sales and marketing blog
Archives from my sales and marketing blogDan Galante
 
Techniques for creativity ppt mba HR ppt
Techniques for creativity  ppt mba HR pptTechniques for creativity  ppt mba HR ppt
Techniques for creativity ppt mba HR pptBabasab Patil
 
Best Practices
Best PracticesBest Practices
Best Practicesmegmonti
 
Sparking Innovation in Indian children by helping them to tinker
Sparking Innovation in Indian children by helping them to tinkerSparking Innovation in Indian children by helping them to tinker
Sparking Innovation in Indian children by helping them to tinkerAnjali Malpani
 
150 Startups Kick-off Workshop
150 Startups Kick-off Workshop150 Startups Kick-off Workshop
150 Startups Kick-off Workshop150Startups
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdfAimeMoh
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdfAimeMoh
 
How to use coaching to create stronger client relationships
How to use coaching to create stronger client relationshipsHow to use coaching to create stronger client relationships
How to use coaching to create stronger client relationshipsBillieHyde
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
 

Similaire à Lean Startup and Customer Development: Challenges & Obstacles that Founders Need to Face (20)

Discussion 1This week, of course, offered effective insight .docx
Discussion 1This week, of course, offered effective insight .docxDiscussion 1This week, of course, offered effective insight .docx
Discussion 1This week, of course, offered effective insight .docx
 
Innovate Series - Finding Product Market Fit
Innovate Series - Finding Product Market FitInnovate Series - Finding Product Market Fit
Innovate Series - Finding Product Market Fit
 
Pitch your idea like a rockstar!
Pitch your idea like a rockstar!Pitch your idea like a rockstar!
Pitch your idea like a rockstar!
 
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
 
Tao of coaching grow model coaching
Tao of coaching   grow model coachingTao of coaching   grow model coaching
Tao of coaching grow model coaching
 
Branding in the inbound age
Branding in the inbound ageBranding in the inbound age
Branding in the inbound age
 
#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers
 
Sw next 2- meetup informativo - rev2
Sw next 2- meetup informativo - rev2Sw next 2- meetup informativo - rev2
Sw next 2- meetup informativo - rev2
 
Archives from my sales and marketing blog
Archives from my sales and marketing blogArchives from my sales and marketing blog
Archives from my sales and marketing blog
 
Techniques for creativity ppt mba HR ppt
Techniques for creativity  ppt mba HR pptTechniques for creativity  ppt mba HR ppt
Techniques for creativity ppt mba HR ppt
 
Best Practices
Best PracticesBest Practices
Best Practices
 
Marketing Digitally
Marketing DigitallyMarketing Digitally
Marketing Digitally
 
Design Thinking.pptx
Design Thinking.pptxDesign Thinking.pptx
Design Thinking.pptx
 
Sparking Innovation in Indian children by helping them to tinker
Sparking Innovation in Indian children by helping them to tinkerSparking Innovation in Indian children by helping them to tinker
Sparking Innovation in Indian children by helping them to tinker
 
150 Startups Kick-off Workshop
150 Startups Kick-off Workshop150 Startups Kick-off Workshop
150 Startups Kick-off Workshop
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdf
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdf
 
How to use coaching to create stronger client relationships
How to use coaching to create stronger client relationshipsHow to use coaching to create stronger client relationships
How to use coaching to create stronger client relationships
 
Business Growth Training
Business Growth TrainingBusiness Growth Training
Business Growth Training
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
 

Dernier

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 

Dernier (20)

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 

Lean Startup and Customer Development: Challenges & Obstacles that Founders Need to Face