1. 8 Consumer Trends for 2015
Censydiam puts its colourful spin on the major consumer trends that we observe across the world. Censydiam puts
the why behind the what on the latest trends.
2. K eep Re-inventing Myself R eclaim Responsibility F ully Integrated U psmart
8 Consumer Trends for 2015
No matter what industry or market you are in, you will benefit from addressing the following 8 consumer trends.
With the mainstreaming of the on-
demand economy and life in an
always-on culture, consumers’
expectations for speed and ease
are rising exponentially. They want
more experiences and more
information and they want it
faster, easier, better. In small
chunks. Easier to digest. Bite Size.
Sometimes people want to
consciously miss out and protect
themselves online as an antidote
to being constantly connected.
Hence the need to Minimize
Oneself online by de-facing,
searching for secluded circles
and products that can protect
one’s identity and data online.
As more and more people have
access to luxury products and
brands, people are looking for
different ways to stand out and
get the applause. What makes
me powerful and determines my
status is my ‘kloutscore', the story I
create and tell about the
products and brands I select.
As people are constantly on the
move and/or live in smaller
spaces, they want to access their
stuff always, everywhere and
anytime without much hassle.
Therefore they seek solutions and
brands that are easily accessible,
intuitive and full integrated with
each other so they can ease life
and achieve balance. Everything
available at the push of a button.
Trust in big authorities is crumbling.
Yet there is a belief in real people,
a belief that together we can
achieve more. A lot of people
have taken advantage of crowd-
sourcing, start organizing local
initiatives and support local
products and P2P partnership.
They are taking the economy
back into their own hands.
.
Some people are consciously
looking to manage their lives
much better In order to rise
above the mass and stay ahead.
Smart sensor-connected devices
help you to continuously improve
your quality of life.. Smarter,
better, leaner, meaner, more
efficient. Upsmart.
New technologies mean that
people can now gain insights into
their own behaviour, allowing
them to better manage, monitor
& adapt their daily lives and
activities. These intelligent apps
prove that there is no longer an
excuse not to reclaim one’s own
responsibility for what happens in
life.
Some see the world as full of
opportunities and crave the new
as it represents advancement,
excitement and experiences.
Sowing as many (professional)
seeds as possible by continuously
educating oneself and trying out
different careers or applying
Jugaad thinking (improvised
makeshif solutions) are great
expressions of Keep Re-inventing
myself.
T he Power in We
B itesize Minimize Me T he Power in Me