SlideShare une entreprise Scribd logo

AMA-DC HowTo

•
•
V
vertexcomm
TechnologieBusiness
1  sur  21
Télécharger pour lire hors ligne
Lifecycle Messaging Using Email Marketing
Who are we? Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com
Goals for Todays “How To” • Develop an email marketing Lifecycle Messaging program • What to measure in Lifecycle Messaging • Get consumer insight • Establish strategies to communicate the right message at the right time • Have fun!
• EMAIL COLLECTION AT PURCHASE • ON SITE/IN STORE • CALL CENTER • POLL • TEXT TO EMAIL • PARTNER • WEBINAR • FACEBOOK SIGNUP • APPS • “HOWTO” SERIES • WHITE PAPER • SWEEPS • WEBSITE • BLOG SIGNUP • LIST RENTAL • SEARCH LANDING PAGES
Why do you sign up for email?
• PREFERENCE CENTER • NEWSLETTER • BLOG • LEAD NURTURE • PRODUCT UPDATES • PROMOTIONAL • WELCOME SERIES • SET EXPECTATIONS • WELCOME
Beyond the Data: What do you expect to happen after you’ve signup for an email list?
• WINBACK • EMAIL COLLECTION AT PURCHASE • BASIC SEGMENTATION • ABANDON CART • A/B TESTING • DYNAMIC CONTENT • TRANSACTIONAL • OPT-DOWN • USER GENERATED CONTENT • ISOLATE NON-RESPONDERS
Why would you unsubscribe from an email list?
• ADVANCED SEGMENTATION • SURVEY • ON LOCATION • REWARDS PROGRAM • CORPORATE PERSPECTIVE • ENGAGEMENT • COMPANY INSIGHT • MOBILE/APP
• SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF
• ADVANCED SEGMENTATION • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF • WINBACK • REWARDS PROGRAM • ENGAGEMENT • MOBILE/APP • BASIC SEGMENTATION • ABANDON CART • LEAD NURTURE • TRANSACTIONAL • PROMOTIONAL • OPT-DOWN • WELCOME SERIES • USER GENERATED CONTENT • TEXT TO EM • WELCOME • VIDEO IN EMAIL • LIST RENTAL • WEBSITE • SWEEPS
• BASIC SEGMENTATION • TRANSACTIONAL • PROMOTIONAL • WELCOME SERIES • WELCOME • WEBSITE
There are real people getting your emails – don’t forget that!
Questions?
Thank You! vertexcommunication.com Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com

Recommandé

Opportunity presentation
Opportunity presentationOpportunity presentation
Opportunity presentationAmazing Kids International
 
Talk Fusion
Talk FusionTalk Fusion
Talk Fusionsandbrink
 
My Game's A Hit... Now What Do I Do?
My Game's A Hit... Now What Do I Do?My Game's A Hit... Now What Do I Do?
My Game's A Hit... Now What Do I Do?anastasiaalikova
 
Pitch for 441
Pitch for 441Pitch for 441
Pitch for 441Ansgar Strother
 
Winback and Acquisition Strategies in Customer Relationship Management
Winback and Acquisition Strategies in Customer Relationship ManagementWinback and Acquisition Strategies in Customer Relationship Management
Winback and Acquisition Strategies in Customer Relationship ManagementSanath Dasanayaka
 
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...AndrewJBoyd
 
Brand Experience Planning
Brand Experience PlanningBrand Experience Planning
Brand Experience PlanningJohn W. Manley
 
Customer Retention Summit Integrated Insight V1
Customer Retention Summit Integrated Insight V1Customer Retention Summit Integrated Insight V1
Customer Retention Summit Integrated Insight V1Tony Mooney
 

Recommandé

Opportunity presentation
Opportunity presentationOpportunity presentation
Opportunity presentationAmazing Kids International
 
Talk Fusion
Talk FusionTalk Fusion
Talk Fusionsandbrink
 
My Game's A Hit... Now What Do I Do?
My Game's A Hit... Now What Do I Do?My Game's A Hit... Now What Do I Do?
My Game's A Hit... Now What Do I Do?anastasiaalikova
 
Pitch for 441
Pitch for 441Pitch for 441
Pitch for 441Ansgar Strother
 
Winback and Acquisition Strategies in Customer Relationship Management
Winback and Acquisition Strategies in Customer Relationship ManagementWinback and Acquisition Strategies in Customer Relationship Management
Winback and Acquisition Strategies in Customer Relationship ManagementSanath Dasanayaka
 
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...AndrewJBoyd
 
Brand Experience Planning
Brand Experience PlanningBrand Experience Planning
Brand Experience PlanningJohn W. Manley
 
Customer Retention Summit Integrated Insight V1
Customer Retention Summit Integrated Insight V1Customer Retention Summit Integrated Insight V1
Customer Retention Summit Integrated Insight V1Tony Mooney
 
Global Hotel Alliance: Campaign Automation on a Global Scale
Global Hotel Alliance: Campaign Automation on a Global ScaleGlobal Hotel Alliance: Campaign Automation on a Global Scale
Global Hotel Alliance: Campaign Automation on a Global ScaleBlueHornet
 
Business model canvas
Business model canvasBusiness model canvas
Business model canvasBRAIN_TECHNOLOGIES
 
Enter 2011 inspiration
Enter 2011 inspirationEnter 2011 inspiration
Enter 2011 inspirationJoantxo Llantada
 
Create and develop Business model
Create and develop Business model Create and develop Business model
Create and develop Business model doczenith1
 
Callbox Staffing Whole 2011
Callbox Staffing Whole 2011Callbox Staffing Whole 2011
Callbox Staffing Whole 2011laurenceorigin
 
Local search: The Gift of Reviews Dec 2011
Local search: The Gift of Reviews Dec 2011Local search: The Gift of Reviews Dec 2011
Local search: The Gift of Reviews Dec 2011David C. Smith
 
Coast and country
Coast and countryCoast and country
Coast and countryThe Organic Agency
 
NYC.JS
NYC.JSNYC.JS
NYC.JSDave Ackerman
 
Digital Marketing Revolution
Digital Marketing RevolutionDigital Marketing Revolution
Digital Marketing RevolutionWSI We Simplify the Internet
 
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...TVbusinessconference
 
Platinum package
Platinum packagePlatinum package
Platinum packageCourtneyMartinAG
 
SkillPod Media Casual and Social Games Platform
SkillPod Media Casual and Social Games PlatformSkillPod Media Casual and Social Games Platform
SkillPod Media Casual and Social Games PlatformGameZBoost
 
Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
 
Blitz Media: Intern Final Project
Blitz Media: Intern Final ProjectBlitz Media: Intern Final Project
Blitz Media: Intern Final ProjectAglazer1
 
B2B Sales Strategy for Startups
B2B Sales Strategy for StartupsB2B Sales Strategy for Startups
B2B Sales Strategy for StartupsVenture Accelerator Partners
 
Rapleaf Personalization API
Rapleaf Personalization APIRapleaf Personalization API
Rapleaf Personalization APIVivek Sodera
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for EventsJessica Levin
 
International products
International productsInternational products
International productsPanupon Teeramanopap
 
Zappos September 2009 Biz Model
Zappos September 2009 Biz ModelZappos September 2009 Biz Model
Zappos September 2009 Biz ModelChikPea
 
Customer centric at its best with Zappos & Parature
Customer centric at its best with Zappos & ParatureCustomer centric at its best with Zappos & Parature
Customer centric at its best with Zappos & Paraturembullen
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 

Contenu connexe

Similaire à AMA-DC HowTo

Global Hotel Alliance: Campaign Automation on a Global Scale
Global Hotel Alliance: Campaign Automation on a Global ScaleGlobal Hotel Alliance: Campaign Automation on a Global Scale
Global Hotel Alliance: Campaign Automation on a Global ScaleBlueHornet
 
Create and develop Business model
Create and develop Business model Create and develop Business model
Create and develop Business model doczenith1
 
Callbox Staffing Whole 2011
Callbox Staffing Whole 2011Callbox Staffing Whole 2011
Callbox Staffing Whole 2011laurenceorigin
 
Local search: The Gift of Reviews Dec 2011
Local search: The Gift of Reviews Dec 2011Local search: The Gift of Reviews Dec 2011
Local search: The Gift of Reviews Dec 2011David C. Smith
 
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...TVbusinessconference
 
SkillPod Media Casual and Social Games Platform
SkillPod Media Casual and Social Games PlatformSkillPod Media Casual and Social Games Platform
SkillPod Media Casual and Social Games PlatformGameZBoost
 
Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
 
Blitz Media: Intern Final Project
Blitz Media: Intern Final ProjectBlitz Media: Intern Final Project
Blitz Media: Intern Final ProjectAglazer1
 
Rapleaf Personalization API
Rapleaf Personalization APIRapleaf Personalization API
Rapleaf Personalization APIVivek Sodera
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for EventsJessica Levin
 
Zappos September 2009 Biz Model
Zappos September 2009 Biz ModelZappos September 2009 Biz Model
Zappos September 2009 Biz ModelChikPea
 
Customer centric at its best with Zappos & Parature
Customer centric at its best with Zappos & ParatureCustomer centric at its best with Zappos & Parature
Customer centric at its best with Zappos & Paraturembullen
 

Similaire à AMA-DC HowTo (20)

Global Hotel Alliance: Campaign Automation on a Global Scale
Global Hotel Alliance: Campaign Automation on a Global ScaleGlobal Hotel Alliance: Campaign Automation on a Global Scale
Global Hotel Alliance: Campaign Automation on a Global Scale
 
Business model canvas
Business model canvasBusiness model canvas
Business model canvas
 
Enter 2011 inspiration
Enter 2011 inspirationEnter 2011 inspiration
Enter 2011 inspiration
 
Create and develop Business model
Create and develop Business model Create and develop Business model
Create and develop Business model
 
Callbox Staffing Whole 2011
Callbox Staffing Whole 2011Callbox Staffing Whole 2011
Callbox Staffing Whole 2011
 
Local search: The Gift of Reviews Dec 2011
Local search: The Gift of Reviews Dec 2011Local search: The Gift of Reviews Dec 2011
Local search: The Gift of Reviews Dec 2011
 
Coast and country
Coast and countryCoast and country
Coast and country
 
NYC.JS
NYC.JSNYC.JS
NYC.JS
 
Digital Marketing Revolution
Digital Marketing RevolutionDigital Marketing Revolution
Digital Marketing Revolution
 
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
Анне Кирсипуу - Спонсорство 360° – новая эра кросс-платформенных медийных спо...
 
Platinum package
Platinum packagePlatinum package
Platinum package
 
SkillPod Media Casual and Social Games Platform
SkillPod Media Casual and Social Games PlatformSkillPod Media Casual and Social Games Platform
SkillPod Media Casual and Social Games Platform
 
Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business
 
Blitz Media: Intern Final Project
Blitz Media: Intern Final ProjectBlitz Media: Intern Final Project
Blitz Media: Intern Final Project
 
B2B Sales Strategy for Startups
B2B Sales Strategy for StartupsB2B Sales Strategy for Startups
B2B Sales Strategy for Startups
 
Rapleaf Personalization API
Rapleaf Personalization APIRapleaf Personalization API
Rapleaf Personalization API
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for Events
 
International products
International productsInternational products
International products
 
Zappos September 2009 Biz Model
Zappos September 2009 Biz ModelZappos September 2009 Biz Model
Zappos September 2009 Biz Model
 
Customer centric at its best with Zappos & Parature
Customer centric at its best with Zappos & ParatureCustomer centric at its best with Zappos & Parature
Customer centric at its best with Zappos & Parature
 

Dernier

SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 

Dernier (20)

SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 

AMA-DC HowTo

  • 2. Who are we? Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com
  • 3. Goals for Todays “How To” • Develop an email marketing Lifecycle Messaging program • What to measure in Lifecycle Messaging • Get consumer insight • Establish strategies to communicate the right message at the right time • Have fun!
  • 4.
  • 5.
  • 6. • EMAIL COLLECTION AT PURCHASE • ON SITE/IN STORE • CALL CENTER • POLL • TEXT TO EMAIL • PARTNER • WEBINAR • FACEBOOK SIGNUP • APPS • “HOWTO” SERIES • WHITE PAPER • SWEEPS • WEBSITE • BLOG SIGNUP • LIST RENTAL • SEARCH LANDING PAGES
  • 7. Why do you sign up for email?
  • 8.
  • 9. • PREFERENCE CENTER • NEWSLETTER • BLOG • LEAD NURTURE • PRODUCT UPDATES • PROMOTIONAL • WELCOME SERIES • SET EXPECTATIONS • WELCOME
  • 10. Beyond the Data: What do you expect to happen after you’ve signup for an email list?
  • 11.
  • 12. • WINBACK • EMAIL COLLECTION AT PURCHASE • BASIC SEGMENTATION • ABANDON CART • A/B TESTING • DYNAMIC CONTENT • TRANSACTIONAL • OPT-DOWN • USER GENERATED CONTENT • ISOLATE NON-RESPONDERS
  • 13. Why would you unsubscribe from an email list?
  • 14.
  • 15. • ADVANCED SEGMENTATION • SURVEY • ON LOCATION • REWARDS PROGRAM • CORPORATE PERSPECTIVE • ENGAGEMENT • COMPANY INSIGHT • MOBILE/APP
  • 16. • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF
  • 17. • ADVANCED SEGMENTATION • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF • WINBACK • REWARDS PROGRAM • ENGAGEMENT • MOBILE/APP • BASIC SEGMENTATION • ABANDON CART • LEAD NURTURE • TRANSACTIONAL • PROMOTIONAL • OPT-DOWN • WELCOME SERIES • USER GENERATED CONTENT • TEXT TO EM • WELCOME • VIDEO IN EMAIL • LIST RENTAL • WEBSITE • SWEEPS
  • 18. • BASIC SEGMENTATION • TRANSACTIONAL • PROMOTIONAL • WELCOME SERIES • WELCOME • WEBSITE
  • 19. There are real people getting your emails – don’t forget that!
  • 21. Thank You! vertexcommunication.com Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com