This document provides a history of SEO from 1994 to present day in brief chronological sections. It describes the evolution of early web crawlers and search engines like Lycos in the 1990s. Major developments include the launch of Google in 1998 and its PageRank algorithm, the rise of paid search with AdWords in 2000, and Google's algorithm updates over the 2000s like Florida, Panda, and Penguin that aimed to improve search quality and discourage poor SEO practices like keyword stuffing and unnatural links. The document outlines how SEO has grown to be a major profession, with nearly a million LinkedIn users identifying as SEO specialists today.

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2. DISCLAIMER
 18 years of SEO in about 18 minutes.
 Learn from the past to better understand and appreciate the
future.
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3. Reaching & Engaging
New and Existing Customers
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4. THE
HISTORY
OF SEO
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5. SEO In past two decades
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1994

6. 1994
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7. MEANWHILE, SOMEWHERE IN WASHINGTON.
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BRIAN PINKERTON

8. THE WEBCRAWLER LOOKS
LIKE THIS.
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9. Lycos : one of the (1994) earliest crawler-based
search engines.
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By 1997 it has indexed over 60 million documents. It
eventually outsources its search results to AllTheWeb.

10. 1997
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Google launches
Uses Page Rank to rank websites more accurately.

12. 2000
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13.  Google launches Paid Links AdWords as CPM model
 Google also releases a PageRank toolbar so SEOs can
now record their PageRank.
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14. Fact 1#
 Today, there are almost a million people on
LinkedIn with SEO in their job title.
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15. 2003
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16. GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH
ADSENSE
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17. Google’s florida update penalises tactics popular in the
late 90s like keyword stuffing and over optimisation of
anchor text.
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18. 2004
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19. RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE
OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
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20. 2005
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21.  Google launches Google Analytics, giving SEOs an easy
way to analyze and track the performance of their
campaigns.
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22. 2006
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23.  GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING
A TACTIC CALLED CLOAKING.
 Cloaking: Shows different content To users and search engines.
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25.  XML Sitemaps launch and are supported by all of the
major search engines.
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26. 2008
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27. Google Suggest launches.
This gives SEOs another tool to help with keyword
research.
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28. 2009
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29. GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE
WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.
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30. 2011
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31. Google launches Panda.
 Its aim is to prevent sites with low quality content from acquiring
top-tier rankings. Google Panda forces SEOs to put more focus on
the quality of content they were publishing.
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32. 2012
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33. GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES
THAT ARE BUILDING LOW QUALITY LINKS.
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34. Google releases a disavow tool to help websites recover
from penalties due to bad links.
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35. So What is SEO Today?
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36. ?
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BEFORE SEO
PAGE IS AT FIRST PLACE
BUT ON THE THIRD PAGE


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AFTER SEO
PAGE IS AT SECOND
PLACE BUT ON THE FIRST
PAGE 

38. REFRENCES
 http://www.linkedin.com
 http://www.wikipedia.org
 http://www.rabbithack.com
 http://www.moz.com
 http://www.google.com
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39. THANK
YOU
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