This document provides an overview of Rodan + Fields skincare products and philosophy. It summarizes their key skincare regimens (Reverse for sun damage, Unblemish for acne, Redefine for aging), which are based on their Multi-Med Therapy approach of combining active cosmetics with over-the-counter medications. It also outlines additional products that enhance the regimens and essential items, and provides information on product development, clinical results, and support resources available.

1. BASIC PRODUCT KNOWLEDGE

2. MARY RADFORD, RN
DIRECTOR OF
RF CONNECTION

3. • Stanford trained Doctors
• 50+ combined years experience
• 20+ years as university professors
• Practicing Dermatologists
• Creators of Proactiv ® Solution
• Creators of Rodan + Fields ®
skincare products and the founders
of Rodan + Fields Dermatologists
DR. KATIE RODAN
AND DR. KATHY FIELDS

4. • Received Cosmetic Executive Women’s
Award for “Changing the Direction of
the Industry”
• Bringing dermatology-based skincare
into the home
• Created regimens to treat skin
conditions, not skin types
LEADERS IN THE SKINCARE INDUSTRY

5. • Based on dermatology, but accessible without a
doctor’s appointment
• Exclusive Multi-Med® Therapy approach to skincare
delivers real results
• Safety meets FDA standards
• Effective formulations feel like luxury skincare
• Developed to deliver visible results in 60 days -
guaranteed
SKINCARE PHILOSOPHY

6. • Addresses multiple causes and manifestations of
specific skin issues
• Combines over-the-counter (OTC) medicines with
active cosmetics to create effective formulations
that feel like luxury skin treatments
MULTI-MED® THERAPY

7. The key to Rodan + Fields ® skincare
includes these two fundamental truths:
1. It takes real OTC medicines to achieve
real results
2. It takes more than one ingredient or
product to effectively treat a complex
skin condition—thus Multi-Med®
Therapy
MULTI-MED® THERAPY

8. OTC medicines are registered by the
FDA and change the function and
structure of skin. Identified by a “Drug
Facts” label that includes:
• Active Ingredients: lists non-
prescription medications
• Uses: indicates the purpose
• Warnings: explains possible adverse
effects
• Directions: recommends usage
• Inactive Ingredients: lists non-drugs
OVER THE COUNTER (OTC) MEDICINE

9. • All formulas are manufactured in FDA (Food and Drug
Administration) and GMP (Good Manufacturing
Practices) compliant facilities
• Products are clinically tested in independent facilities for
safety and efficacy
• The clinically-proven OTC medicines are regulated and
allowed by the FDA to be used without a prescription
• Active cosmetic ingredients, including natural
ingredients, are selected based on clinical research
• Products are not tested on animals
SAFETY AND EFFICACY

10. FDA SUNSCREEN REQUIREMENTS 2012
FDA recognizes and requires the importance of broad-
spectrum (UVA/UVB) protection to guard against skin
cancer. All Rodan + Fields sunscreens are in
compliance.
1) All sunscreens need to be broad-spectrum
2) Stop: ‘Water-proof, ‘Sweat-proof’ and ‘Sunblock’
claims and use ‘Water-resistant’ and “Sunscreen’
3) Drug Facts boxes on packaging are completed
and accurate
All R+F sunscreens are recommended
by the Skin Cancer Foundation.

11. • Provides the right ingredients, in the right formulations, in
the right order
• Is based on treating the full face with an entire regimen
because spot treating is ineffective
• Easy-to-use: color coded regimen with numbered steps
REGIMEN PHILOSOPHY

12. CHOOSE THE SKIN CONDITION
• Dark Marks
• Brown Spots
• Dullness
• Sun Damage
• Blemishes
• Clogged Pores
• Acne Marks
• Fine Lines
• Wrinkles
• Enlarged Pores
• Sagging
• Sensitivity
• Redness
• Irritation

13. MATCH THE TREATMENT REGIMEN
REVERSE Regimen
for Brown Spots,
Dullness, and
Sun Damage
UNBLEMISH
Regimen
For Acne
and
Post Acne Marks
REDEFINE
Regimen
for the Appearance
of Lines, Pores and
Loss of Firmness
SOOTHE Regimen
for Sensitive,
Irritated Skin and
Facial Redness

14. Everyone has sun damage:
• Freckles, age spots and melasma
are visible on the surface
• It’s not only what you see, it’s
what you don’t see
• Changes beneath the surface rob
skin of vibrancy
• Dull shadows on the skin’s
surface indicate darkness under
your skin
PROBLEM—SUN DAMAGED SKIN

15. SOLUTION—THE REVERSE REGIMEN
Deep Exfoliating
Wash
Exfoliates
Skin Lightening
Toner
Lightens
Skin Lightening
Treatment
Brightness Dullness
Broad Spectrum
SPF 50+ Sunscreen
Protects

16. • Beads and acid smooth texture and prepares skin
• Toner contains hydroquinone, an FDA allowed
medicine that our Doctors consider ‘the gold standard’
for skin lightening
• Treatment provides a second layer of hydroquinone to
help increase uniform lightening
• Broad-spectrum sunscreen helps prevent future
damage, SHIELDrf to prolong UVA protection and
decelerate photo-aging
• REVERSE Regimen is clinically proven to reduce the
appearance of sun damage
HOW DOES THE REVERSE REGIMEN WORK?

17. Clinically-proven to deliver brighter, smoother, younger-
looking and more even-toned skin.*
REVERSE CLINICAL STUDY RESULTS
Experienced
visible
improvement
in brightness
Experienced
smoother
skin texture
Experienced
visible
reduction in
brown spots
and dullness
98% 98%
90%
*Average results as
independently and clinically
graded after eight weeks of use.
Clinical data based on use of
REVERSE UVA/UVB SPF 15
Sunscreen. Results may vary.

18. Treats environmental aging to create even-toned skin
60 DAY RESULTS
Before AfterAfter Before
Digital Photographs UV Photographs

19. We are all aging … all the time
• Skin renewal slows and dead, dry cells
build up
• Skin thins and retains less moisture
• Skin structure slackens due to
reduction in collagen and elastin
– Lines and wrinkles appear
– Skin sags
– Pores appear larger
PROBLEM—AGING SKIN

20. SOLUTION—THE REDEFINE REGIMEN
Daily Cleansing
Mask
Smoothes Skin
Pore Minimizing
Toner
Refines Skin Texture
Triple Defense
Treatment SPF 30
Prevents and Corrects
Overnight Restorative
Cream
Firms Skin

21. • Encourages cell turnover and refines skin’s texture for
softer, smoother skin
• Stimulates the natural processes that strengthen skin’s
structure
• Peptide technology signals natural collagen to firm skin
and reduce wrinkles
• Minimizes the appearance of pores and tightens skin
• Replenishes skin’s natural moisturizing factors and
vitamins A, C and E
• Provides prolonged, broad-spectrum sunscreen
protection
HOW DOES THE REDEFINE REGIMEN WORK?

22. REDEFINE CLINICAL STUDY RESULTS*
BONUS!!
BEFORE TREATMENT
AFTER TREATMENT
Skin replicas of crow’s-feet
*Independent clinical study. Results may vary.

23. Improvements in forehead lines, crow’s-feet & nasolabial folds
Before After
BEFORE TREATMENT
AFTER TREATMENT
BEFORE TREATMENT
AFTER TREATMENT
BEFORE TREATMENT
AFTER TREATMENT
REDEFINE Results* After 60 Days
*Results may vary.

24. • Clogged pores, blemishes, breakouts and blackheads
are all forms of acne
• Genetics and hormones are the main drivers to acne
production
• Every pore has pimple potential
• 85 percent of people and almost all teens experience
acne
• Some women have blemishes for 20 years
• Acne cannot be cured but it can be managed
• Post-acne hyperpigmentation (dark marks) can be as
devastating as the blemish
PROBLEM—ACNE AND BLEMISHES

25. SOLUTION—THE UNBLEMISH REGIMEN
Acne Treatment
Sulfur Wash
Clears pores
Spot Fading
Toner
Lightens post acne
marks
Dual Intensive Acne
Treatment
Penetrates to
kill bacteria
Oil Control Lotion
SPF 20
Reduces oil and
protects skin

26. • Wash with sulfur penetrates to clear pores and is the only
acne OTC that reduces redness and irritation
• Use Spot Fading Toner with hydroquinone if you have post
acne marks OR use Clarifying Toner if you do not
• Treatment uses benzoyl peroxide, an OTC, that penetrates
deeply to kill bacteria and speeds recovery
• Broad-spectrum sunscreen helps prevent dark marks and
reduces surface oil
• UNBLEMISH Regimen is clinically proven to reduce acne and
post acne marks
HOW DOES UNBLEMISH REGIMEN WORK?

27. UNBLEMISH CLINICAL STUDY RESULTS WITH SPOT
FADING TONER
As independently and clinically graded
23% decrease in acne grade in 2 weeks
43% decrease in acne grade in 4 weeks
59% decrease in acne grade in 6 weeks
80% of participants experienced a decrease in overall pigmentation
52% of participants experienced a decrease in brown spots
*Independent clinical study. Results may vary.

28. BEFORE TREATMENT
TWO WEEK RESULTS*
Treats acne prone skin to create a clear, healthy complexion
AFTER TREATMENT
*Independent clinical study. Results may vary.

29. • 50 percent of the US population suffers from sensitive skin
• Underlying conditions:
• eczema, psoriasis, rosacea or dermatitis
• a larger percentage of population have a genetic predisposition
• Triggers for sensitive skin
• stress, climate change, pollution, smoke, smog, sun exposure,
friction or even certain ingredients in skincare products
• lead to dry, flakey and irritable skin
• No cure for these conditions, but CAN treat symptoms
associated with sensitive skin
PROBLEM - RED SENSITIVE SKIN

30. SOLUTION—THE SOOTHE REGIMEN
Gentle Cream
Wash
Calms skin
Sensitive Skin
Treatment
Repairs irritated skin
Mineral Sunscreen
SPF 30
Protects & calms
Moisture
Replenishing Cream
Nourishes skin

31. • Wash calms and repairs lipid barrier
• Treatment uses dimethicone and allantoin, OTCs, to protect skin
• Exclusive RFp3 shields against biological and environmental aggressors
that trigger inflammation, breakouts and aging
• Optical diffusers diminish redness
• Moisturizer includes patent pending technology to combine ingredients
without emulsifiers that can trigger sensitive skin
• Sunscreen is broad spectrum
• 100% mineral based sunscreen contains no fragrance or dyes
• Calms skin with soothing anti-inflammatories, protects skin’s natural barrier
and conditions skin
• The SOOTHE Regimen is clinically proven to reduce redness and irritation
HOW DOES THE SOOTHE REGIMEN WORK?

32. SOOTHE CLINICAL STUDY RESULTS*
When using SOOTHE Sensitive Skin Treatment, those with mild to moderate rosacea,
found an improvement in redness and overall irritation in 5 minutes
with continued improvement over time.
*Independent clinical study. Results may vary.

33. FOUR WEEK RESULTS*
BEFORE TREATMENT AFTER TREATMENT
Treats sensitive skin to create calmer, less reactive skin
*Independent clinical study. Results may vary.

34. REDEFINE: Increase Natural Collagen
– MACRO Exfoliator™
– Multi-Function Eye Cream
– Night Renewing Serum
– Lip Renewing Serum
– Eye Cloths
– Hand Regimen:
• Brightening Treatment
• Age Shield Hand Balm SPF 30
UNBLEMISH: Decrease Oil/Acne
– Blot Papers with Zincidone™
OTHER RODAN + FIELDS® PRODUCTS
ENHANCEMENTS: For All Regimens
– Micro-Dermabrasion Paste
– Body Micro-Dermabrasion
– Lip Micro-Dermabrasion
– Mineral Peptides SPF 20
ESSENTIALS: Maintain Healthy Skin
− Maximum D3® Vitamin D3
Supplement
− SPF 30 Body Sunscreen
− Daily Body Moisturizer
− Foaming Sunless Tan

35. REDEFINE MACRO-EXFOLIATOR
With exclusive DOC-
SMART™ programming,
this handheld personal
use exfoliation tool is used
once a week to remove a
week’s worth of dulling
dead skin cells to reveal
your best skin. *
** For more details see the REDEFINE MACRO-EXFOLIATOR video in PULSE.

36. Multi-Function Eye Cream: Utilizes powerful
peptides to minimize the look of crow’s-feet and
reduce the appearance of dark circles and
puffiness. Optical filters visibly brighten
the eye area.
Eye Cloths: Gently removes makeup while
depositing anti-aging peptides to reduce the
appearance of lines,
wrinkles and puffiness.
ADDITIONAL REDEFINE PRODUCTS

37. ADDITIONAL REDEFINE PRODUCTS
Night Renewing Serum: Each capsule
contains a potent, proprietary blend of peptides
and retinol to visibly improve skin texture and
firmness and reduce the appearance of
wrinkles.
Lip Renewing Serum: Each peptide and
antioxidant-rich capsule helps lips retain
natural moisturizing factors, visibly smooths
lip texture, and reduces the appearance of lip
wrinkles.

38. Brightening Hand Treatment :
Hydrating formula replenishes skin’s natural moisturizing
factors to improve elasticity and resiliency, while skin
brighteners visibly even skin tone and improve the
appearance of hands.
Age Shield Hand Balm SPF 30:
Multitasking balm deposits the visible spot-reducing and
firming benefits of pure vitamin C and the broad
spectrum UVA/UVB SPF 30 protection benefits of
SHIELDrf sunscreen technology onto the backs of
hands.
REDEFINE Hand Regimen:
ADDITIONAL REDEFINE PRODUCTS

39. • Blot Papers with Zincidone™:
Reduces oil up to 84 percent
immediately and over time can
reduce oil production by up to
22 percent
• Reduces surface bacteria that
creates acne
ADDITIONAL UNBLEMISH PRODUCTS

40. • Micro-Dermabrasion Paste: Increases cell
turnover to improve tone and texture; also
available to Consultants only in packets for
demonstration
• Lip Micro-Dermabrasion: Exfoliates, conditions
and protects the lips and surrounding area
• Body Micro-Dermabrasion: Triple action stick
exfoliates, cleanses and conditions
ENHANCEMENTS PRODUCTS

41. ENHANCEMENTS PRODUCTS
• Mineral Peptides SPF 20: Light-deflecting
minerals even skin tone while RFp3 peptides
and UVA/UVB sunscreen shield against
environmental aggressors that trigger
inflammation
• Mineral Peptides Brush: Synthetic hairs are
treated with a non-toxic, hypoallergenic solution
that repels bacteria and Kabuki style reduces
powder scattering

42. • Moisturize with Melaslow™: Lightweight
moisturizer does not clog pores and dries
to a matte finish, brightens with Melaslow
• Maximum D3: Once-a-week dose provides
10,000 IUs to be utilized in a week
• Gauze: For application of all R+F Toners
ESSENTIALS PRODUCTS

43. • Daily body lotion relieves
dry, flaky skin
• RF-Dcell technology:
– Helps skin retain
moisture
– Skin remains
comfortable when
challenged by climate
and other environmental
aggressors
DAILY BODY MOISTURIZER

44. • Helps to normalize the
lifespan of healthy cells
so skin is more resilient
to the climate-induced
stressors that cause it to
feel dry, tight and
generally uncomfortable
RF-D CELL TECHNOLOGY

45. • Dual-active formula:
– Ensures even, natural-
looking color
– Contains RF-Dcell
technology to extend
the duration of the
sunless tan
FOAMING SUNLESS TAN

46. • Non-sticky, non-
whitening
• Water-resistant
• Protection against aging
UVA and burning UVB
rays
• Perfect for the whole
family
SPF 30 BODY SUNSCREEN

47. • Goes beyond
moisturization to provide
protective skincare for
the lips
• Use daily for soft, smooth
and healthy-looking lips
LIP SHIELD SPF 25

48. • We always recommend
you consult your doctor
before using any skincare
products when you are
pregnant or nursing
• Download the ingredient
lists and confer with your
doctor from the website
PREGNANCY AND NURSING

49. Utilize these additional tools and resources for more
product information, training and support:
• The Solution Tool
− Customized skincare routines available online
• RF Connection
− Nurses and product experts to answer your questions.
• Online Product Training in Pulse
RODAN + FIELDS® SUPPORT

50. • Delivers customized skincare
recommendations from Dr. Katie
Rodan and Dr. Kathy Fields
• Provides detailed product
descriptions and usage directions
• Available online in Pulse
THE SOLUTION TOOL

51. • You can be in business day one
• No memorizing products, ingredients or combinations
• You don’t need to be a doctor, nurse or aesthetician
• Anyone can use it at any time; local or long distance,
Customers and Consultants
• Go to your Personal Website and click on the Solution
Tool to receive your customized recommendation
THE SOLUTION TOOL

52. • Rodan + Fields® provides an
exclusive team of nurses and
product specialists trained by the
Doctors
• Available M-F 6 a.m. – 5 p.m. PST
to answer skin and product
questions
• E-mail:
rfconnection@rodanandfields.com
• (415) 273-8000 extension 3
CONTACT THE RF CONNECTION

53. • Go to Pulse for more product training
• You’ll find:
– Ingredient list
– Glossary list
– Frequently asked questions
– Reference guide
– Results pictures
ONLINE PRODUCT TRAINING

54. • Integrates the RF
Connection’s frequently
requested information in
an educational and
entertaining magazine
style
• Available on the RF Mall
PRODUCT CATALOG

55. • Book contains no product information
• Consultants convert interest in the
book to interest in R+F product
offerings and business opportunity for
a “sponsoring environment”
• This book transforms the Doctors from
the creators of Proactiv® Solution to
authorities on anti-aging skincare
BOOK: WRITE YOUR SKIN
A PRESCRIPTION FOR CHANGE

56. We are proud to bring you
clinically-proven, safe
products that create visible
results - guaranteed.
RODAN + FIELDS® DERMATOLOGISTS

57. The information provided in this training material is presented for
educational purposes only and is not intended to create a
doctor-patient relationship. Nothing contained in this
presentation is intended to be used for medical diagnosis or
treatment. The information should not be used in place of the
advice of your physician or other qualified health care provider.
This information has been provided to assist you in your
personal research on skincare issues. Results from the use of
Rodan + Fields® products may vary depending upon the
individual and Rodan + Fields makes no guarantee as to the
results that you may experience.
DISCLAIMER