Contenu connexe
Similaire à Mobile case 1
Similaire à Mobile case 1 (20)
Mobile case 1
- 1. www.InterMark.vn
Mobile Solutions Expertise
Mobile Marketing
Mobile Solutions Expertise
Opportunities for Start-up and Agency
Âu Dương Đạt – VHT Chairman
© VHT 2011
- 4. www.InterMark.vn
Push SMS – Brand Name SMS Marketing
Happy Birthday Brand Name SMS:”Chuc mung sinh nhat anh/chi Ngoc. Than chuc
anh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung ban
cham soc va bao ve be yeu.”
Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECH
CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap
dung san pham buoc 3 va 4). Lien he 18001545.”
Volume: 100,000 SMS/month © VHT 2011
- 5. www.InterMark.vn
Push SMS – Brand Name SMS Marketing
Blast Brand Name SMS to notice meeting day: “Truong Ho Van Cuong thong bao :
Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1”
Blast Brand Name SMS to notice vacation day: “Truong Ho Van Cuong thong bao:
Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong”
Blast Brand Name SMS with student’s mark: “Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5;
Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35;
XL:HSG”
Volume: 50,000 SMS/month © VHT 2011
- 6. www.InterMark.vn
Push SMS – Brand Name SMS Marketing
Promotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh:
Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co
han, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5tr
VND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).”
“Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac
biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi
chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so tham
gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900
555 565 hoac 01233 555 565 hoac www.ecopark.com.vn”
Volume: 250,000 SMS/month © VHT 2011
- 7. www.InterMark.vn
Push SMS – Brand Name SMS Marketing
Telcos Percent
Vietnamobile
0%
Beeline
Mobifone 0%
41%
Sfone
Viettel Other 1%
14% 2%
Vinaphone EVN-Telecom
44% 0%
© VHT 2011
- 8. www.InterMark.vn
Push SMS – Brand Name SMS Marketing
3%
Ischool Campaign 4% FRISO Campaign ECOPARK Campaign
DELIVER UNDELIVER EXPIRED DELIVER EXPIRED UNDILIVER DELIVER UNDELIVER EXPIRED
8% 4% 2% 5%
93%
88% 93%
- Delivered: The messages come to the mobile & almost 100% Opened.
- Undelivered: the number is not existing.
- Expired: turn-off number.
© VHT 2011
- 9. www.InterMark.vn
Pull SMS – SMS Gateway
. Marketing Campaign: ID Account is user’s phone number
. MO: Text: VISO<space><Name,Addresss> send to 8051
. MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den cho
ban trong thoi gian som nhat. Xin cam on!
© VHT 2011
- 10. www.InterMark.vn
Pull SMS – SMS Gateway
. Marketing Campaign: ID Account is user’s phone number
. MO: Text: HTC<space><IMEI CODE> send to 8051
. MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha ky
quan Chau Uc". Hay truy cap website http://htcwildfire.com.vn de biet them chi tiet
SMS Rule:
- Each phone number can send only 1 SMS with onlyVHTIMEI CODE.
© one 2011
- In the end of the campaign, winner will be chosen randomly
- 11. www.InterMark.vn
Pull SMS – SMS Gateway
. Marketing Campaign: ID Account is user’s phone number
. MO: Text: HTSH<space><Product CODE> send to 8051
. MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1
ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri
SMS Rule:
- Each phone number can send only 1 SMS with only one Products CODE.
- In the end of the campaign, winner will be chosen©randomly
VHT 2011
- 12. www.InterMark.vn
Pull SMS – SMS Gateway
. MO: Text: DRT1 send to 8051
DRT1 Campaign - Telcos
.Objective: increase viewers volume 4.89% 29.94%
.Duration: 04/20011 – 06/2011 GPC
.Mechanics: Win 10,000,000 VND every week. VIETTEL
.Result: Total 348,496 SMS have been sent. VMS
SMS Rule: 65.17%
- In the end of the campaign, winner will be chosen randomly
© VHT 2011
- 13. www.InterMark.vn
Pull SMS – SMS Gateway
Percent of sending SMS time
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
© VHT 2011
- 14. www.InterMark.vn
Pull SMS – SMS Gateway
.1st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts
from NIVEA
.SMS Gateway: Receive answers from customers, VHT System will send 2nd Brand
Name SMS to notice game 2nd
.Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac”
.Duration: 01/06/2011 – 07/06/2011 © VHT 2011
- 16. www.InterMark.vn
Pull SMS – SMS Gateway
. E Warranty: Send SMS to active E Warranty for your machines.
. MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051
.Objective: more convenient for customers. 2011
© VHT
- 17. www.InterMark.vn
Pull SMS – SMS Gateway
.Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants.
.MO: Ecp<Space><Code> send to 8051
.Objective: more convenient for customers
SMS rule: Each phone number can send only 1 SMSVHT 2011
© during Campaign.
- 19. www.InterMark.vn
In – App Mobile Marketing
Hi, I’m Socbay iMedia
The most favorited application on mobile
in Vietnam.
• 5.000.000++ downloads (up to 01/2011)
• 1.800.000++ activated accounts
• 75.000 – 95.000 CCU
• 1.400.000++ visits per day
• 13++ services on mobile
© VHT 2011
