1. State of the digital world. DDB groep, Paradise Spain Vincent Everts datum 2007
2.
3.
4.
5. ONDERWERPEN & VOORBEELDEN Web 1.0 RSS Explained Web 2.0 Day of the longtail Online marketing Doritos Superbowl Communicatie 2.0 Google Streetview Social Networking Viral Marketing (PP) Alles overal beschikbaar Identity 2.0 Wat moet ik nu?! UPC HD Viral Marketing (RS) Kryptonite lock
9. Wat doen mensen met hun tijd? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Kranten: 6% 26 min Tijdschriften: 4% 18 min
10.
11.
12.
13. More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online “ Do you ever do any of the following while using the Internet / emailing at home?” Base: Net users Source: Forrester’s Consumer Technology Adoption Study, Q4 2005
14. Net users in their teens and 20s are far more likely to multi-task Base: EU-5 Net users Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 Age “ Do you ever do any of the following while using the Internet / emailing at home?”
33. Weblogs Flickr Wiki’s RSS Bloglines Del.icio.us Youtube Hyves Publiceren Communiceren Discussieren Kennisdelen Foto's Delen Foto's Opslaan Sociaal Foto's Bloggen Samen schrijven Altijd automatisch gebeurt op de hoogte van alles wat er Bookmarks delen Frank Smilda WEB 2.0 usage Filmpjes delen