3. Minimal Viable Product
• The version of a new product or service,
which allows us to:
Monday, March 25, 13
4. Minimal Viable Product
• The version of a new product or service,
which allows us to:
• learn the most about real customer
needs
Monday, March 25, 13
5. Minimal Viable Product
• The version of a new product or service,
which allows us to:
• learn the most about real customer
needs
• with the minimum effort
Monday, March 25, 13
6. Minimal Viable Product
• The version of a new product or service,
which allows us to:
• learn the most about real customer
needs
• with the minimum effort
• at the highest speed
Monday, March 25, 13
10. Type of features...
• Essential features:
• without them your product
does not exist
Monday, March 25, 13
11. Type of features...
• Essential features:
• without them your product
does not exist
• Standard features:
• the features of most products
of the same kind
Monday, March 25, 13
12. Type of features...
• Essential features:
• without them your product
does not exist
• Standard features:
• the features of most products
of the same kind
• Differentiating features:
• those feature that make your
product “unique”!
Monday, March 25, 13
13. Type of features...
• Essential features:
• without them your product
does not exist
• Standard features:
• the features of most products
of the same kind
• Differentiating features:
• those feature that make your
product “unique”!
Monday, March 25, 13
17. Validate fast!
• Anyway, you won’t get it right the first
time...
Monday, March 25, 13
18. Validate fast!
• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and
your customers’) intuitions!
Monday, March 25, 13
19. Validate fast!
• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and
your customers’) intuitions!
• Get rid of the riskiest assumptions first
Monday, March 25, 13
20. Validate fast!
• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and
your customers’) intuitions!
• Get rid of the riskiest assumptions first
• Get out of your own reality distortion field
Monday, March 25, 13
21. Have Fun!
Illustrations courtesy from
Monday, March 25, 13