Strategic PR: Challenges in Vietnam

•

7 likes•1,406 views

Le Group of Companies

Ba thách thức lớn đối với người lập kế hoạch PR chiến lược. Bài nói tại hội thảo về PR chiến lược do Khoa Truyền thông Chuyên nghiệp, Đại học RMIT Việt Nam tổ chức, ngày 1/6/2013. Three challenges for today's strategic PR planners. Speech at Strategic PR Symposium, organized by ProfCom Faculty, RMIT Vietnam, on June 1, 2013.

Education Travel Business

CHALLENGES
IN VIETNAM
Strategic PR
Lê Quốc Vinh,
Chairman & CEO, Le Group of Companies
vinhlq@lemediavn.com

What is PR,
actually ?

EASY WAY TO PUBLISH YOUR CONTENT

CENSORSHIP OR DISRESPECT ?

THE PRESS
PR OFFICER

TELLING THE
IN THE WORLD OF SOCIAL MEDIA,
WHERE EVERYBODY THINKS HE KNOWS THE TRUTH

COMMUNICATION MATRIX
CORPORATE
THE MEDIA
SOCIAL
MEDIA
CONSUMERS
AUTHORITIES
SHARE
HOLDERS
EMPLOYEES
PARTNERS,
DEALERS

THE QUESTION OF
Measuring the Effectiveness of a PR Campaign

PR
Campaign
Change of
behaviour
Media
reach
Reputation
Management

Lê Quốc Vinh
Chairman & CEO
Le Group of Companies
vinhlq@lemediavn.com

More Related Content

What's hot

06 Brian Solis : Reputation War, Comment vaincre sans combattre !

06 Brian Solis : Reputation War, Comment vaincre sans combattre !

06 Brian Solis : Reputation War, Comment vaincre sans combattre !reputationwar

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSustainly

Nina web magnkamber

Nina web magnkamber

Pavel Nemejc, Socialbakers - Instameet 2018

Pavel Nemejc, Socialbakers - Instameet 2018

Pavel Nemejc, Socialbakers - Instameet 2018Lukas Dobrovolny | Dobroš

Smartfluence Influencer Marketing Discovery and Outreach

Smartfluence Influencer Marketing Discovery and Outreach

Smartfluence Influencer Marketing Discovery and OutreachSiddharth Kumar

Forresquare2Rene Looper

Social Campaign Datasheet

Social Campaign Datasheet

Social Campaign DatasheetCrowd Factory

What's hot (8)

06 Brian Solis : Reputation War, Comment vaincre sans combattre !

06 Brian Solis : Reputation War, Comment vaincre sans combattre !

06 Brian Solis : Reputation War, Comment vaincre sans combattre !

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Nina web mag

Nina web mag

Pavel Nemejc, Socialbakers - Instameet 2018

Pavel Nemejc, Socialbakers - Instameet 2018

Pavel Nemejc, Socialbakers - Instameet 2018

Smartfluence Influencer Marketing Discovery and Outreach

Smartfluence Influencer Marketing Discovery and Outreach

Smartfluence Influencer Marketing Discovery and Outreach

Forresquare2

Social Campaign Datasheet

Social Campaign Datasheet

Social Campaign Datasheet

Viewers also liked

New Media Movement

New Media Movement

New Media MovementLe Group of Companies

Using media in marketing lowres

Using media in marketing lowres

Using media in marketing lowresLe Group of Companies

Marketing management for start up businesses

Marketing management for start up businesses

Marketing management for start up businessesLe Group of Companies

Media Crisis Management

Media Crisis Management

Media Crisis ManagementLe Group of Companies

Media: Now and Future

Media: Now and Future

Media: Now and FutureLe Group of Companies

Report (PR industry) of Viettract FTA

Report (PR industry) of Viettract FTA

Report (PR industry) of Viettract FTA Mặt Trời

Advertising And Pr Usage Trend 2010

Advertising And Pr Usage Trend 2010

Advertising And Pr Usage Trend 2010Hai Le

Editorial vs Advertorial

Editorial vs Advertorial

Editorial vs AdvertorialLe Group of Companies

Xử lý khủng hoảng truyền thông

Xử lý khủng hoảng truyền thông

Xử lý khủng hoảng truyền thôngGiang Pham

Kinh nghiệm ứng xử với truyền thông khi xảy ra sự cố ngoài ý muốn

Kinh nghiệm ứng xử với truyền thông khi xảy ra sự cố ngoài ý muốn

Kinh nghiệm ứng xử với truyền thông khi xảy ra sự cố ngoài ý muốn Le Group of Companies

Kỹ năng xử lý khủng hoảng - Crisis management

Kỹ năng xử lý khủng hoảng - Crisis management

Kỹ năng xử lý khủng hoảng - Crisis managementPhuong Le Tran Bao

TỔNG HỢP CÁC CUỘC KHỦNG HOẢNG TRUYỀN THÔNG GẦN ĐÂY (2014)

TỔNG HỢP CÁC CUỘC KHỦNG HOẢNG TRUYỀN THÔNG GẦN ĐÂY (2014)

TỔNG HỢP CÁC CUỘC KHỦNG HOẢNG TRUYỀN THÔNG GẦN ĐÂY (2014)Visla Team

2016 Global Communications Report

2016 Global Communications Report

2016 Global Communications ReportPRovoke Media

Digital report in Vietnam 2016

Digital report in Vietnam 2016

Digital report in Vietnam 2016VMarketing (Powered by VIVAS, A member of VNPT)

2015 investor digital and social media survey

2015 investor digital and social media survey

2015 investor digital and social media surveyBrunswick Group

Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giớiVinalink Media JSC

Viewers also liked (16)

New Media Movement

New Media Movement

New Media Movement

Using media in marketing lowres

Using media in marketing lowres

Using media in marketing lowres

Marketing management for start up businesses

Marketing management for start up businesses

Marketing management for start up businesses

Media Crisis Management

Media Crisis Management

Media Crisis Management

Media: Now and Future

Media: Now and Future

Media: Now and Future

Report (PR industry) of Viettract FTA

Report (PR industry) of Viettract FTA

Report (PR industry) of Viettract FTA

Advertising And Pr Usage Trend 2010

Advertising And Pr Usage Trend 2010

Advertising And Pr Usage Trend 2010

Editorial vs Advertorial

Editorial vs Advertorial

Editorial vs Advertorial

Xử lý khủng hoảng truyền thông

Xử lý khủng hoảng truyền thông

Xử lý khủng hoảng truyền thông

Kinh nghiệm ứng xử với truyền thông khi xảy ra sự cố ngoài ý muốn

Kinh nghiệm ứng xử với truyền thông khi xảy ra sự cố ngoài ý muốn

Kinh nghiệm ứng xử với truyền thông khi xảy ra sự cố ngoài ý muốn

Kỹ năng xử lý khủng hoảng - Crisis management

Kỹ năng xử lý khủng hoảng - Crisis management

Kỹ năng xử lý khủng hoảng - Crisis management

TỔNG HỢP CÁC CUỘC KHỦNG HOẢNG TRUYỀN THÔNG GẦN ĐÂY (2014)

TỔNG HỢP CÁC CUỘC KHỦNG HOẢNG TRUYỀN THÔNG GẦN ĐÂY (2014)

TỔNG HỢP CÁC CUỘC KHỦNG HOẢNG TRUYỀN THÔNG GẦN ĐÂY (2014)

2016 Global Communications Report

2016 Global Communications Report

2016 Global Communications Report

Digital report in Vietnam 2016

Digital report in Vietnam 2016

Digital report in Vietnam 2016

2015 investor digital and social media survey

2015 investor digital and social media survey

2015 investor digital and social media survey

Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

Xu hướng Digital marketing 2016 -2017 - 2018 - bản đầy đủ nhất Thế giới

Recently uploaded

Multi Domain Alias In the Odoo 17 ERP Module

Multi Domain Alias In the Odoo 17 ERP Module

Multi Domain Alias In the Odoo 17 ERP ModuleCeline George

4.16.24 Poverty and Precarity--Desmond.pptx

4.16.24 Poverty and Precarity--Desmond.pptx

4.16.24 Poverty and Precarity--Desmond.pptxmary850239

4.11.24 Mass Incarceration and the New Jim Crow.pptx

4.11.24 Mass Incarceration and the New Jim Crow.pptx

4.11.24 Mass Incarceration and the New Jim Crow.pptxmary850239

Team Lead Succeed – Helping you and your team achieve high-performance teamwo...

Team Lead Succeed – Helping you and your team achieve high-performance teamwo...

Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management

How to Fix XML SyntaxError in Odoo the 17

How to Fix XML SyntaxError in Odoo the 17

How to Fix XML SyntaxError in Odoo the 17Celine George

ROLES IN A STAGE PRODUCTION in arts.pptx

ROLES IN A STAGE PRODUCTION in arts.pptx

ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10

Scientific Writing :Research Discourse

Scientific Writing :Research Discourse

Scientific Writing :Research DiscourseAnita GoswamiGiri

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...DhatriParmar

Mental Health Awareness - a toolkit for supporting young minds

Mental Health Awareness - a toolkit for supporting young minds

Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith

Mattingly "AI & Prompt Design: Large Language Models"

Mattingly "AI & Prompt Design: Large Language Models"

Mattingly "AI & Prompt Design: Large Language Models"National Information Standards Organization (NISO)

week 1 cookery 8 fourth - quarter .pptx

week 1 cookery 8 fourth - quarter .pptx

week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco

4.16.24 21st Century Movements for Black Lives.pptx

4.16.24 21st Century Movements for Black Lives.pptx

4.16.24 21st Century Movements for Black Lives.pptxmary850239

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvRicaMaeCastro1

Paradigm shift in nursing research by RS MEHTA

Paradigm shift in nursing research by RS MEHTA

Paradigm shift in nursing research by RS MEHTABP KOIRALA INSTITUTE OF HELATH SCIENCS,, NEPAL

Measures of Position DECILES for ungrouped data

Measures of Position DECILES for ungrouped data

Measures of Position DECILES for ungrouped dataBabyAnnMotar

Oppenheimer Film Discussion for Philosophy and Film

Oppenheimer Film Discussion for Philosophy and Film

Oppenheimer Film Discussion for Philosophy and FilmStan Meyer

Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy

ClimART Action | eTwinning Project

ClimART Action | eTwinning Project

ClimART Action | eTwinning Projectjordimapav

Recently uploaded (20)

Multi Domain Alias In the Odoo 17 ERP Module

Multi Domain Alias In the Odoo 17 ERP Module

Multi Domain Alias In the Odoo 17 ERP Module

4.16.24 Poverty and Precarity--Desmond.pptx

4.16.24 Poverty and Precarity--Desmond.pptx

4.16.24 Poverty and Precarity--Desmond.pptx

4.11.24 Mass Incarceration and the New Jim Crow.pptx

4.11.24 Mass Incarceration and the New Jim Crow.pptx

4.11.24 Mass Incarceration and the New Jim Crow.pptx

Team Lead Succeed – Helping you and your team achieve high-performance teamwo...

Team Lead Succeed – Helping you and your team achieve high-performance teamwo...

Team Lead Succeed – Helping you and your team achieve high-performance teamwo...

How to Fix XML SyntaxError in Odoo the 17

How to Fix XML SyntaxError in Odoo the 17

How to Fix XML SyntaxError in Odoo the 17

ROLES IN A STAGE PRODUCTION in arts.pptx

ROLES IN A STAGE PRODUCTION in arts.pptx

ROLES IN A STAGE PRODUCTION in arts.pptx

Scientific Writing :Research Discourse

Scientific Writing :Research Discourse

Scientific Writing :Research Discourse

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...

Mental Health Awareness - a toolkit for supporting young minds

Mental Health Awareness - a toolkit for supporting young minds

Mental Health Awareness - a toolkit for supporting young minds

Mattingly "AI & Prompt Design: Large Language Models"

Mattingly "AI & Prompt Design: Large Language Models"

Mattingly "AI & Prompt Design: Large Language Models"

week 1 cookery 8 fourth - quarter .pptx

week 1 cookery 8 fourth - quarter .pptx

week 1 cookery 8 fourth - quarter .pptx

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf

4.16.24 21st Century Movements for Black Lives.pptx

4.16.24 21st Century Movements for Black Lives.pptx

4.16.24 21st Century Movements for Black Lives.pptx

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv

Paradigm shift in nursing research by RS MEHTA

Paradigm shift in nursing research by RS MEHTA

Paradigm shift in nursing research by RS MEHTA

Measures of Position DECILES for ungrouped data

Measures of Position DECILES for ungrouped data

Measures of Position DECILES for ungrouped data

Oppenheimer Film Discussion for Philosophy and Film

Oppenheimer Film Discussion for Philosophy and Film

Oppenheimer Film Discussion for Philosophy and Film

Student Profile Sample - We help schools to connect the data they have, with ...

ClimART Action | eTwinning Project

ClimART Action | eTwinning Project

ClimART Action | eTwinning Project

Strategic PR: Challenges in Vietnam

1. CHALLENGES IN VIETNAM Strategic PR Lê Quốc Vinh, Chairman & CEO, Le Group of Companies vinhlq@lemediavn.com

2.

3. What is PR, actually ?

4.

5. EASY WAY TO PUBLISH YOUR CONTENT

6. CENSORSHIP OR DISRESPECT ?

7. THE PRESS PR OFFICER

8. TELLING THE IN THE WORLD OF SOCIAL MEDIA, WHERE EVERYBODY THINKS HE KNOWS THE TRUTH

9.

10.

11.

12. COMMUNICATION MATRIX CORPORATE THE MEDIA SOCIAL MEDIA CONSUMERS AUTHORITIES SHARE HOLDERS EMPLOYEES PARTNERS, DEALERS

13. THE QUESTION OF Measuring the Effectiveness of a PR Campaign

14. PR Campaign Change of behaviour Media reach Reputation Management

15. Lê Quốc Vinh Chairman & CEO Le Group of Companies vinhlq@lemediavn.com