TIMING IS EVERYTHING
TUTORIAL PACING
Viqui Dill, Technical Communications Leader, American Woodmark Corporation
Tutorials need to be paced carefully. Too fast and folks don't learn. Too slow and they lose interest. This presentation discusses how to find a balance so that your tutorials are both engaging and effective, so that the pace is just right. Highlights include designing for the audience: creating engaged students by giving them what they need—to See/hear/touch, time to reflect, and to know what’s next; creating well-paced material that is “sticky”.
1. Timing is everything
Tutorial Pacing
Viqui Dill
TechComm Leader at American Woodmark
6/19/2015 1| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
2. How fast is too fast?
• New folks need
– Time to see
– Time to read & hear
– Time to reflect
– Time to interact
– To know what’s next
• Well-paced material is “sticky”
6/19/2015 3| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
3. How slow is too slow?
• Bored learners will
– Click off
– Multitask
– Not come back
• Well-paced material is engaging
6/19/2015 4| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
4. Visual Pacing
• Visual tracking vs. visual focus
– Tracking
• 1.5 second mouse sweep
• 1.0 second silence
• Highlight box
– Focus
• Highlight box or draw ovals
• Show mouse click 0.5 seconds
6/19/2015 5| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
7. Highlight box helps the viewer’s
focus move from one area of
the screen to another. Allow a
longer pause when the eyes
have to travel.
6/19/2015 8| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
8. 0.5 second mouse click
6/19/2015 9| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
9. Audio Pacing
• Instruction vs. narration
– Instruction
• Match video
• Read along
• Step by step
• Pauses match video
– 0.5 seconds after caption
– 1.0 second after screen change
– 2.0 seconds for transition to next screen
6/19/2015 10| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
10. Audio Pacing
• Instruction vs. narration
– Narration
• Explain concepts
• Anticipate a question
• Overview or summarize
• Pauses match content
– 0.5 seconds after a sentence
– 1.0 second between ideas.
– 3.0 seconds for reflection
6/19/2015 11| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
11. Audio Pacing
• Audio elements as objects
– Silence separates phrases, sentences, ideas
½ second
of silence
6/19/2015 12| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
12. Putting it all together
• Combined pacing of audio and video
– Change
–Show what & where
–Tell
–Focus
–Show what & where
–Reflect
–Change
6/19/2015 14| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
13. Putting it all together
• Combined pacing of audio and video
Change Focus Show
Show Reflect
Tell Change
6/19/2015 15| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
14. Putting it all together
• Combined pacing of audio and video
Change Focus Reflect
Show Change
Tell
6/19/2015 16| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
15. What’s next?
• Last slide offers choices
– Review old tutorials
– Move ahead to new tutorials
– Email
– Online Help
– External sites
6/19/2015 18| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
16. Summary
• Design for audience
• Engaged students need
– See/hear/touch
– Time to reflect
– To know what’s next
• Well paced material is “sticky”
6/19/2015 19| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
17. Connect with me
• Bio
http://wdcb.stcwdc.org/about-us/chapter-bios/dill-bio/
• Blog
https://viquidill.wordpress.com/
• Email
social_media@stcwdc.org
• @viqui_dill
https://twitter.com/viqui_dill
• Linked In
http://www.linkedin.com/pub/viqui-dill
• Facebook
https://www.facebook.com/viqui.dill
6/19/2015 20| @viqui_dill | Timing is everything: Tutorial Pacing | #TechComm #STC15 |
Notes de l'éditeur
So you’re about to make a new tutorial for an audience of folks who want to learn how to use a brand new system.
If you’re like me, you may never get to meet the actual users. My company makes kitchen cabinets, which you can buy online. It’s really hard to buy a whole kitchen worth of cabinets and if you make a mistake, it’s usually a very costly and sometimes embarrassing mistake. My users are kitchen designers who take the home owner’s input and measurements and turn the home owner’s dream into a design and a list of parts to order for the kitchen. They will need to order everything from the cabinets themselves on down to the decorative handles and functional accessories like the wine rack and slide out trash bin.
I always assume that any user who is desperate enough to go to the online help is 3 things:
New – they are new at the system and they want reassurance that it will be worth their time to use it.
Alone – they are working alone at the moment, otherwise they would have just asked a coworker the question.
Bothered – they are either angry, or scared, or both.
Whatever I offer them in my tutorials and online help, I have to be complete and accurate. I have to gain the trust of my audience and reassure them that no matter what the task is, they can do it if they just hang in with me and follow my instructions.
OK, so that’s who will do the learning and the watching and listening. Since these folks don’t work for my company, I have no prayer of ever meeting them.
Who will I be working with while I’m creating the tutorial? Who will tell me what’s involved in each process? Who will give the final approval when I’m done? I will be working with the MIS folks who have designed the system for the designers to use. These guys and gals already know how to use the system. They will already know how to do each task. They will already know the answer to every question. They will be more concerned with accuracy and completeness of the content than with the effectiveness of the delivery. They will have very little patience for watching the tutorials teach them what they already know.
So I have to be able to build a bridge from what the SMEs, Developers, and maybe even the Marketing folks tell me to the actual needs of the actual users of the system.
So let’s talk about pacing.
Well paced material is sticky, which means it sticks in your brain even after the tutorial is over.
To get the material into somebody’s brain in the first place, we have to give the person enough time to see it, read it, hear it, and interact with it. These are separate events and each takes time. Time that will push you toward that magic maximum of 3 minutes per tutorial. Time that an SME will not need and might not appreciate.
To add to the time of the pure sensory experience of seeing, hearing, and touching, we need to allow some time for reflection and context.
The time for reflection will allow the audience a moment to understand “Aha, that’s how it works,” and to visualize themselves being able to do it on their own the next time.
The time for context will allow the audience to fit the puzzle piece of the current task at hand into the mosaic of the overall process. Having an understanding of how we got to where we are now, and having an idea of where we’re going next will help the audience follow along with the material and the material will stick with them long after the tutorial is over.
So what happens if the material is presented too slowly? The audience will become bored.
Bored learners will try to multitask into another activity. They might even click off and not come back.
Well paced material is engaging enough to keep the audience interested. So we have to find a balance that will be not too fast and not too slow.
Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dill https://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.