1. +
The Pitch Deck
Kit
A template created by
Dr. Virginia Cha
October 2012
Go ahead, copy the text. But attribute the photos.

2. You have a great idea…
You have a great team…
You have a great strategy …
You have a great plan to execute…
but how do you get attention?

3. Basic PPT Pointers for a Pitch
Deck:
Audience
Structure & Content
Visual Appeal
Delivery

4. A pitch is not a lecture. Be brief,
bold, and clear

5. Audience –
Design your presentation from your audience’s
perspective.
Keep answering for your audience “so what”

6. Structure & Content
Limit yourself to the most important content
and lay out your pitch in a logical sequence
You have only 15 minutes to tell
your story – do *not* clutter it by
trying to show everything
in your bag of tricks
12 slides maximum.
Do a Demo!

7. +

8. Company
Answer for the audience – Overview
(Brief Pitch)
why are we here?
 Start with “This is what my company does…”
 Your first slide is utmost important! You lose or
gain their interest right here.
 Describe your idea effectively:
 Whatproblem do you solve?
 Who has this problem?
 Tell about a use case, not “how it works”

9. + 9
So What?
Make it
Typical pitch So What? personal
“We provide a “Any one can “You can resell
widget to easily setup an e-shop your hard-to-get
setup an e- in less than 5 concert tickets to
commerce site and minutes and your friends even
allow it to be leverage their though you can’t
embedded in 7 social network to go last minute!”
different social sell .”
media platforms.”
Does the job, but does not answer Better Personal appeal imprints the
the so-what question message

10. Problem Statement
So what? (include market and
opportunity size)
 Get people nodding that this is an important problem
 Describe a pain point in a way people connect with
 Don’t go overboard with charts and analysts data!

11. Your Solution &
So what? Competitive
Landscape
 Describe your solution
 Usefamiliar references (“we enable everyone to
be their own amazon.com”)
 Describehow you are
positioned amongst your
competitors
 Describe your targeted
market and why your offer is
differentiated/superior

12. So what? Technologies
A demo is better
 Supplement if necessary a slide on what’s superior
about your technology and any IP protection

13. So what? Go-to-Market
 Describeyour customers (if any); if none,
describe how you are going to get the first 100
customers
 Describealliances and marketing strategies you
need to achieve this
 Describe how these strategies will help you scale
 Avoid
the “better mousetrap” answer on why
people will use your innovation

14. So what? Your Team
 Can consider putting this slide in front
 Include your advisors, mentors, coaches, angels
 CV of previous work/startups important here
 Remember – your purpose for describing you and
your team is to de-risk this deal for the investors!
 So,don’t drag out all of your accomplishments –
just those that matter for this venture. This pitch is
not an ego trip for you.

15. So what? How you make money
aka business model
 Very important content slide!
 Who pays you?
 How do they pay you?
 Margins, etc.
 Canconsider using the Business Model Canvas by
Osterwalder and Pigneur – a one-picture
framework to describe your business model.

16. So what? What do you want?
 In
Asian context – we tend towards nuanced
communication.
 But to be blur is not the right approach at a pitch.
 Remember – BBC: Brief, Bold, and Clear.
 Tell
them what you want – how much $$ for what
valuation (e.g. “We need $100,000 in exchange for
10% equity.”).

17. Visual Appeal
Use large size fonts; no clutter
Guy Kawasaki’s Font Size Rule*
*age of oldest person in the room/2

18. Delivery
Deliver it with passion and conviction! Remember – they are
investing in you and your ability to deliver the dream.

19. +
What is the #1 Reason for Investors
to invest?
You are the message.
Keep your PPT simple!

20. +
Practice!
Practice!
Practice!