1. Internet of Things (IoT)
How to leverage for marketing?

2. IoT can help predict a person’s reaction

3. What is IoT?
Billions of devices, sensors & chips that are able to communicate via the
Internet makes up “The Internet of Things”

4. Inanimate objects are also
connected to the internet
Human & environment interactions
driving webs of machine to machine
(M2M) communication
Intelligent devices communicating
directly
 Sharing data
 Notifying each other of events

5. Marketing Evolution
IoT enabled marketing – the next frontier in marketing
World Cities Consumer Pollution Internet Smart Devices…
Time
Consumer Product Diversity
Sustainability
Social Network
Social Media Marketing
Values-Driven Marketing
Customers-oriented
Marketing
Initial Marketing
Industrial Revolution
Cooperative Intelligence
Participative Marketing

6. Opinions Values
Experience
s
Expectative
s
Participative Marketing
Evaluate Validate Share Participate Rate
Internet of Things
PRODUCTS
Collective Intelligence
SOCIAL MEDIA
Identification Interaction
Value
Co-creation
Prosumers
ENABLERSFUNCTIONS
Participative Marketing
Integration of Social Media & IoT

7. IoT in Today’s World

8. Video content analytics
provided by Kinect
RFID helps
identify products
Motorized shopping cart offers the convenience of hands-free
shopping
 Upload shopping list
 Cross off the items from the list as they are put in the cart
 Notify if the item is not on the list or is of wrong type
Whole Foods Supermarket & Microsoft

9. Subway & O2
 In UK, Subway teamed up with mobile
network provider O2 to give special
discounts to customers when they get
close to a Subway outlet
 Push message sent to customers as
they walk past or near a Subway store
 Push message contains a code that
can be scanned in-store to receive
discount

10. 20th Century Fox : X-Men First Class
 20th Century Fox teamed up with UK based NFC mobile
commerce company Proxama to display NFC enabled
posters
 Posters offered exclusive video content & link to the
movie’s Facebook page
 20th Century Fox used the data to analyse poster locations
& video views

11. IoT in Future

12. Video Content Analytics in Retail
 Ubiquity of CCTVs & security
cameras
 All connected to the internet via a
router
 Software & algorithms used to
identify people & things of their
interest

13. Shopping pattern and human traffic flow
Product tracking Shopping pattern and behaviour
tracking
Face recognition
Customer profiling & behaviour analysis

14. Highly specific marketing opportunity
Enable marketers to offer personalised & targeted
 Advertisements
 Promotions
 Product bundles (Cross-sell & up-sell)
Integration of physical & digital shopping trail
Shopping
pattern, behaviour, demographics, traffic flow
& face emotions analysed
Connected to internet, able to access digital
shopping trail, interests, hobbies, lifestyle &
other personal information
Identify best spots for product placements and
advertisements

15. A person gets sickToday

16. Consult a doctorToday

17. Take medicines to cure sicknessToday

18. Sensors in the human body
monitor organ functions
Future

19. Proactively combat sicknessFuture

20. Alert messages on devices before
a person gets sick
Future

21. Typical shopping experience
Find the items on the
shopping list
Fill up the shopping
cart
Wait in line to bill

22. Future of shopping : Smart & Automated
Shampoo bottle
with sensor
Smart
refrigerator
1. The shopping list will be
automatically prepared
2. The order can be placed
automatically
Pay online & get it delivered
to home
OR
Place the order & pick it up
from the store

23. There is expected to be 50 Billion
connected devices by 2020
IOT could boost global corporate
profits by 21% by 2022
- Cisco
IOT spending to be $8.9 Trillion in
2020
- IDC