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How to build a 

sustainable business
in disruptive times?
Visitwonderland.org
Once upon a time
There was a man with a dream
How can I build a sustainable business?
So he started his own company
It grew, it grew & grew
He wanted to build a business that lasts forever
So he structured his organization
And added a hierarchy to manage his business
But then everything became digital
So he added a new silo
Their purpose was to digitize everything
IT added optimized tools & processes
He had build a business that lasts forever!
But then the ‚age of disruption’ changed everything
Because new rules were in play
New competitors emerged
With new business models
They could change faster!
Those who don’t change, disappear …
But he could not change!
Because of the structure, the hierarchy, tools & processes
How can he change?
Change the hierarchy
Change the structure
This requires a culture change!
And that takes time!
A lot of time!
Time we don’t have!
What can he do?
If you can’t beat them, join them!
To grow your business
To test business models
Facilitate your start-ups to succeed
Your organization can be ecosystem of businesses
Continuously test business models
Continuously adapt to the digital world
Continuously adapt to the digital world
To build a 

sustainable business model
in disruptive times you continuously test
a lot of business models.
Digital
Thinking
Business
Thinking
Design
Thinking
visitwonderland.org

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How to build a sustainable business model in disruptive times?