Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
4. Work the magic of data
Customer
One-view
TV
The combination of
channel, time, creative that
drives people to your
website
Offline CRM
Desktop
website
Mobile
website
App
Online Data
collected
through Vizury
tags
Number of Visits,
Product seen,
Products carted,
Products bought,
Registered or not
Past purchases, Total
Value of Purchases,
Gender, Age Shared on SFTP
location as an excel
file with daily updates
Connected through
hashed CRM ID
Programmatic
Google, Facebook
Local DSPs
Call Centre
Prioritize high-value callers
based on their intent scores
14. Visited site 5 times in last one
week
Made 3 visits to a specific
insurance plan
Filled up the enquiry form
Was researching multiple
insurance policies
No clear interest shown in
sessions
Filled up the enquiry form
Score Score
“HOT” Lead “COLD” Lead
16. User scoring mapped with call center disposition
data
Lead Score Bucket: 0-2.5 Lead Score Bucket: 30+
Users with Lead score of 30+ are more likely to purchase a policy
48% 73%Contacted
19% 22%
Not Interested
16% 13%
Interested
5% 18%Sales
“COLD” “HOT”
21. Generic Home Page Offers
–CTR of 0.4%
Personalized Home Page
Offers – CTR of 1.6%
22. Unique offers personalized for each CRM ID based on NBA
recommendation
More than 25% of all homepage visitors in 3-day period shown
personalized offers
4x Jump in CTR from personalized offers compared to generic
offers
In short, here’s what
happened…