SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
The	
  Medium	
  is	
  the	
  Message:	
  
The One Growth Hack to Rule Them All
Growthhacker	
  Live	
  Conference	
  –	
  4/27/2013	
  
	
  
Patrick	
  Vlaskovits	
  
@Pv	
  
vlaskovits.com	
  
	
  
My	
  Book	
  
I	
  helped	
  invent	
  “growthhacking”	
  with	
  
Sean	
  Ellis	
  &	
  Hiten	
  Shah	
  in	
  June	
  2010.	
  	
  
Boom.	
  
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits
This	
  is	
  How,	
  this	
  is	
  not	
  What	
  
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits
Business	
  plans	
  &	
  spreadsheet.	
  
A	
  toy.	
  
Life	
  begins	
  as	
  
Risk	
  (you	
  can	
  measure	
  this).	
  
Uncertainty	
  (impossible	
  to	
  measure).	
  
Your	
  fundamental	
  domain	
  is	
  
Your	
  Team	
  
Maintains	
  the	
  boundaries	
  of	
  organizaMon.	
  
Moves	
  fast	
  and	
  breaks	
  things.	
  
(Maybe	
  even	
  people.)	
  
Your	
  Product	
  
Has	
  analogs	
  and	
  compeMMon	
  is	
  on	
  features.	
  	
  
Empowering	
  people	
  to	
  do	
  new	
  stuff.	
  
Your	
  Death	
  
CompeMMon	
  stabs	
  you	
  repeatedly	
  and	
  dances	
  on	
  your	
  grave.	
  
You	
  die	
  of	
  thirst	
  in	
  the	
  desert.	
  Alone.	
  No	
  one	
  knows	
  or	
  cares.	
  
The	
  Irony	
  of	
  Successful	
  InnovaPon	
  
End	
  up	
  here	
  (the	
  wallpaper).	
  
Start	
  here	
  (The	
  New	
  New	
  Thing).	
  
This	
  includes	
  innovaPon	
  in	
  product	
  
and	
  business	
  model.	
  	
  	
  
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits
How	
  Everyone	
  Views	
  DisrupPve	
  Ideas	
  
Bad	
  Ideas	
   Good	
  Ideas	
  
Indeterminate	
  Ideas	
  
The	
  Reality	
  
Bad	
  Ideas	
   Good	
  Ideas	
  
Indeterminate	
  Ideas	
  
InnovaPve	
  products	
  don’t	
  fit	
  in	
  exisPng	
  sales	
  &	
  
markePng	
  channels.	
  	
  	
  
	
  
“The	
  Medium	
  is	
  the	
  Message.”	
  
-­‐Marshall	
  McLuhan	
  
	
  
InnovaPve	
  products	
  demand	
  innovaPve	
  
context	
  and	
  mediums.	
  
RETWEET	
  THIS	
  -­‐	
  hVps://twiVer.com/Pv/status/328956998244777984	
  	
  
The	
  Medium	
  is	
  the	
  Message	
  
	
  
	
  
How	
  you	
  get	
  to	
  the	
  customer	
  is	
  as	
  important,	
  	
  
if	
  not	
  more,	
  then	
  what	
  you	
  get	
  to	
  the	
  customer.	
  
	
  
ExisMng	
  mediums	
  provide	
  wrong	
  context	
  for	
  innovaMve	
  
products.	
  
	
  
(Important	
  corollary:	
  innovaMve	
  mediums	
  need	
  innovaMve	
  content	
  to	
  
maintain	
  context.)	
  
	
  
	
  	
  
B.Y.O.C.	
  
•  Fundamentally,	
  growth	
  hacking	
  is	
  NOT	
  	
  
mastery	
  of	
  >>exisPng<<	
  markeMng	
  eg	
  for	
  
online	
  SEO,	
  SEM,	
  PPC,	
  viral	
  markeMng	
  etc	
  etc	
  
•  Growth	
  hacking	
  is	
  true	
  innovaMon	
  in	
  sales	
  and	
  
markeMng	
  mediums.	
  
•  	
  Ergo,	
  different	
  than	
  tradiMonal	
  VP	
  of	
  
MarkeMng	
  role.	
  (ExecuMon	
  of	
  best	
  pracMces)	
  
•  “Bring	
  Your	
  Own	
  Channel.”	
  –	
  Sean	
  Ellis	
  
Message	
  
Tupperware	
  
Xerox	
  copiers	
  
The	
  4-­‐Hour	
  Chef	
  (Ferriss)	
  
Cubism	
  (Picasso)	
  
Tesla	
  (Musk)	
  
PayPal	
  
YouTube	
  
Instagram	
  
Facebook	
  (Zuck)	
  
Street	
  skaMng	
  (Hawk)	
  
GoPro	
  
	
  
Medium	
  
Home	
  parMes	
  
Direct	
  sales,	
  selling	
  consumables	
  
BitTorrent	
  
Art	
  dealers	
  as	
  patrons	
  
Stores,	
  not	
  dealerships	
  
eBay	
  
Embeds	
  (?)	
  
Status	
  &	
  bragging	
  via	
  iPhone	
  
Photo	
  tagging	
  
VHS	
  (?)	
  
AcMon	
  Sports	
  
The	
  Medium	
  is	
  the	
  Message	
  
Vice	
  versa?	
  
Message	
  
Growthhacking	
  
Flurry	
  as	
  ad	
  network	
  
Apple	
  products	
  
The	
  Lean	
  Startup	
  book	
  
Lean	
  Entrepreneur	
  book	
  
Veronica	
  Mars	
  
Zach	
  Braf	
  sequel	
  
?	
  
Novel	
  content	
  
	
  
Medium	
  
‘Sohware	
  eaMng	
  the	
  world’	
  
AnalyMcs	
  
Apple	
  as	
  retail	
  experience	
  
Crowdfunding	
  
Crowdfunding	
  
Crowdfunding	
  
Crowdfunding	
  
3D	
  prinMng	
  &	
  digital	
  fab	
  
Nejlix	
  
	
  
The	
  Medium	
  is	
  the	
  Message	
  
Vice	
  versa?	
  
How	
  to	
  Avoid	
  Death:	
  	
  
Convexity	
  +	
  Lean	
  Startup	
  
Non-­‐linear	
  upside,	
  limited	
  downside	
  
You	
  Have	
  Been	
  Warned	
  	
  
	
  
•  Want	
  exponenMal	
  growth?	
  à	
  The	
  Medium	
  is	
  the	
  
Message.	
  	
  
•  Hockey	
  sMck	
  is	
  outcome	
  of	
  discovering/manufacturing	
  
an	
  uncontested	
  markeMng	
  channel.	
  
•  Test	
  with	
  convexity.	
  Don’t	
  punish	
  ‘failure’.	
  
•  Steal.	
  Copy.	
  Remix.	
  
•  ‘Think	
  Different’	
  –	
  Steve	
  Jobs	
  ß	
  The	
  Medium	
  is	
  the	
  
Message.	
  
•  PS	
  Big	
  thanks	
  to	
  Venkatesh	
  Rao	
  of	
  RibbonFarm.com	
  for	
  
TMITM	
  framing.	
  Read	
  his	
  blog.	
  
@Pv	
  

Contenu connexe

Tendances

Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking jeroentjepkema
 
9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion TacticsReferralCandy
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
 
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Matt Lerner
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Michael King
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
Growth hacking course
Growth hacking courseGrowth hacking course
Growth hacking courseKen Leaver
 
Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
 
Growth Hacking for eCommerce.
Growth Hacking for eCommerce.Growth Hacking for eCommerce.
Growth Hacking for eCommerce.Divante
 
Growth Hacking Basics
Growth Hacking BasicsGrowth Hacking Basics
Growth Hacking BasicsMorgan Brown
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101Greg Lenz
 
Growth hacking with Vincent Dignan
Growth hacking with Vincent DignanGrowth hacking with Vincent Dignan
Growth hacking with Vincent DignanCity Unrulyversity
 
brands, content and the drug dealers of attention
brands, content and the drug dealers of attentionbrands, content and the drug dealers of attention
brands, content and the drug dealers of attentionMichael Paredrakos
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchMorgan Brown
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingFrederik Hermann
 
Mobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMorgan Brown
 
Marketing for startups
Marketing for startupsMarketing for startups
Marketing for startupsMoe Rubenzahl
 
Grow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web AppsGrow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web AppsGrowthRocks
 

Tendances (20)

Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
 
9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content Marketing
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
 
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
Growth hacking course
Growth hacking courseGrowth hacking course
Growth hacking course
 
Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!
 
Growth Hacking for eCommerce.
Growth Hacking for eCommerce.Growth Hacking for eCommerce.
Growth Hacking for eCommerce.
 
Growth Hacking Basics
Growth Hacking BasicsGrowth Hacking Basics
Growth Hacking Basics
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101
 
Growth hacking with Vincent Dignan
Growth hacking with Vincent DignanGrowth hacking with Vincent Dignan
Growth hacking with Vincent Dignan
 
brands, content and the drug dealers of attention
brands, content and the drug dealers of attentionbrands, content and the drug dealers of attention
brands, content and the drug dealers of attention
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From Scratch
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth Hacking
 
Mobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile App
 
Marketing for startups
Marketing for startupsMarketing for startups
Marketing for startups
 
Grow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web AppsGrow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web Apps
 

En vedette

Stacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthStacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthSean Ellis
 
Setting and Achieving Growth Goals
Setting and Achieving Growth GoalsSetting and Achieving Growth Goals
Setting and Achieving Growth GoalsSean Ellis
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
 
Dropbox Startup Lessons Learned
Dropbox Startup Lessons LearnedDropbox Startup Lessons Learned
Dropbox Startup Lessons Learnedgueste94e4c
 
The Growth Hacker Wake Up Call
The Growth Hacker Wake Up CallThe Growth Hacker Wake Up Call
The Growth Hacker Wake Up CallRyan Holiday
 

En vedette (6)

Stacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthStacking the Odds for Authentic Growth
Stacking the Odds for Authentic Growth
 
Setting and Achieving Growth Goals
Setting and Achieving Growth GoalsSetting and Achieving Growth Goals
Setting and Achieving Growth Goals
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing
 
Dropbox Startup Lessons Learned
Dropbox Startup Lessons LearnedDropbox Startup Lessons Learned
Dropbox Startup Lessons Learned
 
The Growth Hacker Wake Up Call
The Growth Hacker Wake Up CallThe Growth Hacker Wake Up Call
The Growth Hacker Wake Up Call
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 

Similaire à The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits

New Perspectives on the Future of Learning
New Perspectives on the Future of LearningNew Perspectives on the Future of Learning
New Perspectives on the Future of LearningWayne Hodgins
 
Snowflakes in Orlando
Snowflakes in OrlandoSnowflakes in Orlando
Snowflakes in OrlandoWayne Hodgins
 
Malaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN LearningMalaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN LearningWayne Hodgins
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Wayne Hodgins
 
idea generation and design thinking
idea generation and design thinking idea generation and design thinking
idea generation and design thinking Mariam Elsadek
 
Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy. Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy. Christian Riedel
 
The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)Huy Dang
 
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/Gnocchi / Digital Marketing
 
Magento Growth Hacking
Magento Growth HackingMagento Growth Hacking
Magento Growth HackingBun Danny
 
Magento Growth Hacking Strategy
Magento Growth Hacking StrategyMagento Growth Hacking Strategy
Magento Growth Hacking StrategyBun Danny
 
Social Media 101 - A Social Media Primer
Social Media 101 - A Social Media PrimerSocial Media 101 - A Social Media Primer
Social Media 101 - A Social Media PrimerThink Shift
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsElva Wu
 
Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007Wayne Hodgins
 
Cossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - HighlightsCossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - HighlightsCossette
 
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesContent Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesRob Schultz
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job SearchShannon Eastman
 
Recruiting on Facebook
Recruiting on Facebook Recruiting on Facebook
Recruiting on Facebook Brazen
 

Similaire à The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits (20)

New Perspectives on the Future of Learning
New Perspectives on the Future of LearningNew Perspectives on the Future of Learning
New Perspectives on the Future of Learning
 
Snowflakes in Orlando
Snowflakes in OrlandoSnowflakes in Orlando
Snowflakes in Orlando
 
Malaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN LearningMalaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN Learning
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07
 
idea generation and design thinking
idea generation and design thinking idea generation and design thinking
idea generation and design thinking
 
Dandelion Marketing
Dandelion MarketingDandelion Marketing
Dandelion Marketing
 
Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy. Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy.
 
The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)
 
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
 
Magento Growth Hacking
Magento Growth HackingMagento Growth Hacking
Magento Growth Hacking
 
Magento Growth Hacking Strategy
Magento Growth Hacking StrategyMagento Growth Hacking Strategy
Magento Growth Hacking Strategy
 
Social Media 101 - A Social Media Primer
Social Media 101 - A Social Media PrimerSocial Media 101 - A Social Media Primer
Social Media 101 - A Social Media Primer
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
 
Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007
 
Doitmarketing doit-marketing-ts2012
Doitmarketing doit-marketing-ts2012Doitmarketing doit-marketing-ts2012
Doitmarketing doit-marketing-ts2012
 
Doit marketing doitmarketing-ts2012
Doit marketing doitmarketing-ts2012Doit marketing doitmarketing-ts2012
Doit marketing doitmarketing-ts2012
 
Cossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - HighlightsCossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - Highlights
 
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesContent Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job Search
 
Recruiting on Facebook
Recruiting on Facebook Recruiting on Facebook
Recruiting on Facebook
 

Plus de Patrick Vlaskovits

How to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedHow to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedPatrick Vlaskovits
 
Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Patrick Vlaskovits
 
Superpowered Media Server for Android
Superpowered Media Server for AndroidSuperpowered Media Server for Android
Superpowered Media Server for AndroidPatrick Vlaskovits
 
20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups20 Minute Intro to Lean Startups
20 Minute Intro to Lean StartupsPatrick Vlaskovits
 
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganTop 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganPatrick Vlaskovits
 
Top 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupTop 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupPatrick Vlaskovits
 
Customer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordCustomer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordPatrick Vlaskovits
 
Customer Development and Keyser Soze
Customer Development and Keyser SozeCustomer Development and Keyser Soze
Customer Development and Keyser SozePatrick Vlaskovits
 

Plus de Patrick Vlaskovits (12)

How to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedHow to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the Unnamed
 
Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel
 
Superpowered Media Server for Android
Superpowered Media Server for AndroidSuperpowered Media Server for Android
Superpowered Media Server for Android
 
The Lean Entrepreneur Surfs
The Lean Entrepreneur SurfsThe Lean Entrepreneur Surfs
The Lean Entrepreneur Surfs
 
20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups
 
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganTop 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
 
Hacking Customer Development
Hacking Customer DevelopmentHacking Customer Development
Hacking Customer Development
 
Top 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupTop 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean Startup
 
Customer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordCustomer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - Stanford
 
Calit2 UC Irvine
Calit2 UC IrvineCalit2 UC Irvine
Calit2 UC Irvine
 
Lean Startup: The Basics
Lean Startup: The BasicsLean Startup: The Basics
Lean Startup: The Basics
 
Customer Development and Keyser Soze
Customer Development and Keyser SozeCustomer Development and Keyser Soze
Customer Development and Keyser Soze
 

Dernier

NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 

Dernier (20)

NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits

  • 1. The  Medium  is  the  Message:   The One Growth Hack to Rule Them All Growthhacker  Live  Conference  –  4/27/2013     Patrick  Vlaskovits   @Pv   vlaskovits.com    
  • 3. I  helped  invent  “growthhacking”  with   Sean  Ellis  &  Hiten  Shah  in  June  2010.    
  • 6. This  is  How,  this  is  not  What  
  • 8. Business  plans  &  spreadsheet.   A  toy.   Life  begins  as  
  • 9. Risk  (you  can  measure  this).   Uncertainty  (impossible  to  measure).   Your  fundamental  domain  is  
  • 10. Your  Team   Maintains  the  boundaries  of  organizaMon.   Moves  fast  and  breaks  things.   (Maybe  even  people.)  
  • 11. Your  Product   Has  analogs  and  compeMMon  is  on  features.     Empowering  people  to  do  new  stuff.  
  • 12. Your  Death   CompeMMon  stabs  you  repeatedly  and  dances  on  your  grave.   You  die  of  thirst  in  the  desert.  Alone.  No  one  knows  or  cares.  
  • 13. The  Irony  of  Successful  InnovaPon   End  up  here  (the  wallpaper).   Start  here  (The  New  New  Thing).   This  includes  innovaPon  in  product   and  business  model.      
  • 15. How  Everyone  Views  DisrupPve  Ideas   Bad  Ideas   Good  Ideas   Indeterminate  Ideas  
  • 16. The  Reality   Bad  Ideas   Good  Ideas   Indeterminate  Ideas  
  • 17. InnovaPve  products  don’t  fit  in  exisPng  sales  &   markePng  channels.         “The  Medium  is  the  Message.”   -­‐Marshall  McLuhan     InnovaPve  products  demand  innovaPve   context  and  mediums.  
  • 18. RETWEET  THIS  -­‐  hVps://twiVer.com/Pv/status/328956998244777984    
  • 19. The  Medium  is  the  Message       How  you  get  to  the  customer  is  as  important,     if  not  more,  then  what  you  get  to  the  customer.     ExisMng  mediums  provide  wrong  context  for  innovaMve   products.     (Important  corollary:  innovaMve  mediums  need  innovaMve  content  to   maintain  context.)        
  • 20. B.Y.O.C.   •  Fundamentally,  growth  hacking  is  NOT     mastery  of  >>exisPng<<  markeMng  eg  for   online  SEO,  SEM,  PPC,  viral  markeMng  etc  etc   •  Growth  hacking  is  true  innovaMon  in  sales  and   markeMng  mediums.   •   Ergo,  different  than  tradiMonal  VP  of   MarkeMng  role.  (ExecuMon  of  best  pracMces)   •  “Bring  Your  Own  Channel.”  –  Sean  Ellis  
  • 21. Message   Tupperware   Xerox  copiers   The  4-­‐Hour  Chef  (Ferriss)   Cubism  (Picasso)   Tesla  (Musk)   PayPal   YouTube   Instagram   Facebook  (Zuck)   Street  skaMng  (Hawk)   GoPro     Medium   Home  parMes   Direct  sales,  selling  consumables   BitTorrent   Art  dealers  as  patrons   Stores,  not  dealerships   eBay   Embeds  (?)   Status  &  bragging  via  iPhone   Photo  tagging   VHS  (?)   AcMon  Sports   The  Medium  is  the  Message   Vice  versa?  
  • 22. Message   Growthhacking   Flurry  as  ad  network   Apple  products   The  Lean  Startup  book   Lean  Entrepreneur  book   Veronica  Mars   Zach  Braf  sequel   ?   Novel  content     Medium   ‘Sohware  eaMng  the  world’   AnalyMcs   Apple  as  retail  experience   Crowdfunding   Crowdfunding   Crowdfunding   Crowdfunding   3D  prinMng  &  digital  fab   Nejlix     The  Medium  is  the  Message   Vice  versa?  
  • 23. How  to  Avoid  Death:     Convexity  +  Lean  Startup  
  • 25. You  Have  Been  Warned       •  Want  exponenMal  growth?  à  The  Medium  is  the   Message.     •  Hockey  sMck  is  outcome  of  discovering/manufacturing   an  uncontested  markeMng  channel.   •  Test  with  convexity.  Don’t  punish  ‘failure’.   •  Steal.  Copy.  Remix.   •  ‘Think  Different’  –  Steve  Jobs  ß  The  Medium  is  the   Message.   •  PS  Big  thanks  to  Venkatesh  Rao  of  RibbonFarm.com  for   TMITM  framing.  Read  his  blog.