3. DOING BUSINESS ON THE WEB FOR
10 YEARS
AND PLENTY OF FAILURES ALONG THE WAY
Wednesday, August 21, 13
4. Start engaging your
people
The lifeblood of your business is
people. They interact with you and
even pay you… they are your users...
your customers. Start getting to
know them as fast as possible.
- Who are your customers?
- Where do they hang out?
- How should you engage?
- How can you make them convert?
“There is no black magic
to successfully attracting
customers via the web.”
Rand Fishkin
Wednesday, August 21, 13
13. How should you engage?
109,000
FOLLOWERS
$0
BUDGET
16,000
TWEETS
Wednesday, August 21, 13
14. Publish awesome
content
Content is king. Great content gets
people excited, it educates them, it
helps them be successful and even
makes them want more!
- Start a blog
- Create content
- Be consistently awesome
“No matter what, the very
first piece of social media
real estate I'd start with is
a blog.”
Chris Brogan
Wednesday, August 21, 13
29. Measure and optimize
your content
Focus on actionable metrics for
your content. It’s easy to drown in a
sea of vanity metrics. Hone in on the
metrics that matter based on your
own specific business goals.
- Design for conversions
- Qualitative measurement
- Quantitative measurement
- Optimize & improve results
“Be metrics driven and test
a lot."
Mark Suster
Wednesday, August 21, 13
55. Optimize and improve results
TESTING BUTTON COLORS IS
Lazy
Wednesday, August 21, 13
56. Optimize and improve results
“What works for us may not work for you. Please do your own testing.
Your conversion rates may suffer if you copy us.”
Wednesday, August 21, 13
59. Optimize and improve results
LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS
Wednesday, August 21, 13
60. Optimize and improve results
Build
MeasureLearn
re
ings
olden
ion
Spl
Te
Data Informed - Continuous Improvement
THE LEAN STARTUP
Wednesday, August 21, 13