QCon London: Mastering long-running processes in modern architectures
Frakture Deck v3.1
1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army
2. Who We Are >
Chris Lundberg
Co-Founder, CEO
Geek with People Skills. I build
highly scalable technology that
people actually need to do their
jobs better and scalable
companies to support them.
April Pedersen
Co-Founder
Social Entrepreneur addicted to
helping people figure out how to
use technology for meaningful
engagement. Leader, organizer,
marketer, rabble rouser.
Together we have :
Founded and ran $9M SaaS CRM and
Communications Platform with 2000
clients and 70 staff.
Founded and ran nonprofit SaaS to
make technology accessible to small
and mid-sized charities.
We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption
in industries & helping groups grow and better engage with their audiences.
We're all about the Action.
3. 65% of Organizations say that integrating
multiple data sources is a challenge
The Problem >
DATA
Marketing is being transformed due to the
flood of data. Harnessing that power is still a
problem. Aggregating data ACROSS
channels and technologies is hard.
Data Sources:
TOO many channels,
too many data sources
#1
4. The Problem >
Source: http://blog.neolane.com/conversational-marketing/big-data/
> Lack of Human Resources
> 140,000-190,000: Shortage by 2018 of people with
deep analytical skills among US Companies
> Benefits are tangible, but not always obvious
> Lack of good, easy cross-channel modeling tools
Good analytics are difficult to get
> Turn data into something: Relevant, Timely, Contextual, Personal –
A fancy dashboard is insufficient
> Being an expert in each of these channels is impossible
Turning insight into action
Once you HAVE good analytics, implementing
and getting to real engagement is hard
= 1500
= 190,000
2018 Data Analyst Shortage
#2
#3
Tools that do all three of these things well and make it simple do not exist
5. Digital Advertising and Social Media
have moved beyond hype
Public acceptance of Analytics
and Big Data
Professional data analysis techniques and
controlled experimentation have matured
Why it’s solvable NOW >
6. The Technology We're Building >
1) Bots Bots Bots: We've built a number of wicked fast Extract/Transform/Load
DataBots to ingest millions of records from a number of different sources, Bots that can
load data from large files, Bots to plug in to Facebook and Twitter and Tumblr, CRM’s, and
more.
2) Segmentation Engine: Using combinations of column store DB's(Redshift),
object stores (MongoDB), and modeling (custom), we can slice and dice the data in
thousands of ways, and expose them via an API.
Our working prototype includes :
3) Interface: The interface layer
produces interactive timelines and
charts, as well as allows you to produce
and manage dozens of bots running
campaigns across a number of different
channels.
7. Frakture Bots >
Data Transform, Google,
Data Bots
Facebook, Twitter, Social Media
Chatter Bots
Salesforce, MailChimp, Salsa, Convio, CRM
Channel Bots
Worker Bots
Notifications, File Analyzer, Import, Export
8. The Tech Stack >
Channels
API
3rd Party
DATA
Amazon Redshift
Warehouse
Prediction
Statistics
Modeling
9. Who We’ll Serve >
Target Market:
CMO's, consultants, agencies serving organizations with:
>$1M marketing budget,
Marketing across min 4 channels,
& Smart Analytics/Data folks w /ability to recognize ROI
Major Benefits to Agencies:
Allow clients to easily see real-time analytics on campaigns
(summary reports delivered via mobile)
Save time from pulling in data from multiple sources
Automate processes
Produce ROI reports on the fly
Prove your methods increase ROI
Help your clients achieve meaningful and lasting engagement
10. Where We Are Now >
Launch slated for late Summer 2013
Working with Gamma Cohort (closed beta)
Assembling Team
11. What It Means For You >
Frakture puts you in command.
Of your data, of your communication production, and
of your results -- freeing you up to do what you're best
at: creatively engaging with your audience, creating
message and compelling content, and interacting in a
way that robots can't... Authentically!
