This is a presentation i delivered to the New Orleans Macromedia Users Group on the basics of SEO. This was designed as a DIY for the core concepts of SEO.

1. Website Promotion Is Not Voodoo Tuesday January 27 th , 2009

3. The most important thing in business is sincerity… If you can fake that, you’ve got it made. Source: Google Webmaster Guidelines

5. The Search Engines

10. Deconstructing Search Results

11. Deconstructing Search Results Local Results Natural Results Paid Results

12. New Orleans Chiropractic

13. Your Web Site

19. Content – Invisible Content Example Title Tag Meta Description <title> New Orleans Chiropractic | New Orleans Chiropractor - Dr. Gordon DuBois D.C. </title> <meta name=&quot;description&quot; content=&quot; New Orleans Chiropractic - Gordon Dubois specialized in Chiropractic Adjustment and TBM. Let New Orleans Chiropractor Dr. Dubois ease your Back and Neck Pain and help you on the path to wellness. &quot; /> Alt Text

21. Content – Visible Content Example H1 On Page Text

25. San Diego Plastic Surgeons

26. Alabama Sprinter Dealer

27. New Orleans Website Promotion

30. Local Search

32. Where Is Local Search?

34. Web References Example

35. Power of Reviews

37. Common Myths

39. 10 Free Resources

41. Site Clinic

42. Q&A