36. The media of me
36 | 04.10.2014
baby: no profiles and still find social media all a bit
baffling and new-fangled
child: on the most popular networks and push out
marketing content
teenager: social media as a communication and
marketing channel
young adult: two-way engagement, likely
communication, marketing and customer service.
Integrated systems
grown up: the truly social organisation. Mature work-flow
37. Thank you
Listening and planning should
be the start point for any
social media activity
Social media is human media.
Automate and industrialise
with extreme care
Be brave. Challenge your
organisation. Do the best
work that you can
37 | 04.10.2014
38. 38 | 04.10.2014
Can a brand ever
truly be social?
Stephen Waddington
@wadds
wadds.co.uk