17. The customer Analysis Upper middle Class Social class Graduate , post Graduate Education Female Sex Insignificant Religion 3,00,000/- PA Income Working Class Occupation
18. Pricing. Prices of competitors products ( example taken of a Lipstick ) 95 Rs. 219/- Rs.109/- Price Revlon Maybelline Lame Brand
19. With the launch of Orchid in 2000 Lakme has an 84 per cent share of the premium end of the colour cosmetics market followed by Maybellen.''