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Vishal Wadekar
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INTRODUCTION TO NIKE ,[object Object],[object Object],[object Object],[object Object]
INTRODUCTION contd… ,[object Object],[object Object]
ANALYSIS OF CASE STUDY ,[object Object],[object Object],[object Object],[object Object]
ANALYSIS contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND PERSONALITY ,[object Object],1 Brand Personality Sincerity Excitement Competence Sophistication Ruggedness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Perk Nike Mercedes Levis ,[object Object],[object Object],[object Object],[object Object],Tata salt
Michael Jordan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tiger Woods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding: powerful marketing mechanism used by Nike ,[object Object],[object Object],[object Object],[object Object]
Brand equity ,[object Object],[object Object]
Brand equity ,[object Object],[object Object],[object Object]
Nike’s Market Expansion Strategies ,[object Object],[object Object],[object Object],[object Object]
Global sourcing: the Nike case ,[object Object],[object Object]
Brand/Image ,[object Object],[object Object],[object Object],[object Object]
Innovation ,[object Object],[object Object],[object Object],[object Object]
Geographical Outreach ,[object Object],[object Object],[object Object]
Product Diversification ,[object Object]
Other strategies adopted by Nike ,[object Object],[object Object],[object Object],[object Object]
PRODUCT MIX ,[object Object],[object Object],[object Object],[object Object]
PRODUCT Mix contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT Mix for Nike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive advantage against regional brands. ,[object Object],[object Object],[object Object],[object Object]
Threat of Substitute Products Threat of New Entrants Porter’s Five Forces Model of Competition Rivalry Among Competitors Bargaining Power of Buyers Bargaining Power of Suppliers HIGH HIGH HIGH LOW HIGH
FUNCTION AND FASHION ,[object Object],[object Object],[object Object]
JUST IT DO

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