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Research Questions (1)  How can Social Media

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Research Questions (1)  How can the effectiveness of the advertising budget in traditional media be held accountable?   (2)  What tools can be developed to assess the expenditure of monies in the new digital media?   (3)  How can the effectiveness of internet creative messages be evaluated empirically?   (4)  What elements are necessary for online media planning to be successful?     (5)  How can interactive and traditional advertising agencies get together to do better work in the future?   (6)  How can the outcomes of traditional consumer behavior research be applied in the new digital world?   (7)  What non-traditional methodologies might be useful in addressing the concerns of the new digital world?

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Research Questions (1)  How can the effectiveness of the advertising budget in traditional media be held accountable?   (2)  What tools can be developed to assess the expenditure of monies in the new digital media?   (3)  How can the effectiveness of internet creative messages be evaluated empirically?   (4)  What elements are necessary for online media planning to be successful?     (5)  How can interactive and traditional advertising agencies get together to do better work in the future?   (6)  How can the outcomes of traditional consumer behavior research be applied in the new digital world?   (7)  What non-traditional methodologies might be useful in addressing the concerns of the new digital world?

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