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Google tag manager 入門教學(gtm) 公開版
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曉貳 王
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introduce Google Tag Manager, and basic use case / setup.
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Google tag manager 入門教學(gtm) 公開版
1.
GTM 基本入門教學
2.
什麼是 GTM GTM 是一套管理各種網站上外插
js 套件的管理方式,會將所有放在 GTM 的 code 打包管理,可以讓網站引用。 也因此,網站或廣告管理人員,能不透過工程師進行 code 操作, 可以在網站發版流程之外(git / svn)自行新增/修改網站上的任意 js 追蹤程式碼。 ※GTM 當中可以包含 Google Analytics, 一般 javascript,或者 Adsense 等廣告程式 碼,甚至是 HTML 程式碼。
3.
GTM 在網站發版流程當中扮演的角色 一、網站企劃 企劃階段需要了解這個網站 的 tracking
需求,是哪些可 以由 GTM 操作,如: 1. 網站流量 2. 頁面點擊 3. 事件追蹤 4. 廣告版位 二、網站製作 產生 GTM code 並交由工程師置入網頁 三、網站發版&修改 網站管理員僅需要在 GTM 上操作,就可以更新網站上 的 tracking code / event
4.
就像新增 GA 代碼一樣,開啟一個新容器 將所需的
code 交由工程師 放入網站即可使用。 GTM 新增代碼至網站
5.
GTM 版面介紹(工作區)
6.
代碼 = 選擇類型+變數+觸發條件 例如想要新增
GA 追蹤,就新增一個代碼,輸入GA 變數,選擇觸發條件時觸發。 GTM 左側面板解說:代碼
7.
GTM 可以追蹤使用者瀏覽器的操作事件。 例如瀏覽,載入,點擊連結,點擊任意元素 GTM 左側面板解說:觸發條件
8.
分為【內建變數】與【使用者變數】。【內建變數】是可以選擇開啟使用,是瀏覽 器能偵測的物件例如 Page URL,
Referrer 等。【使用者變數】是由使用者設 定名稱內容,如 GA 的追蹤碼值。 設定變數,是為了方便製作代碼與修改。 GTM 左側面板解說:變數(即程式術語 variable)
9.
分類管理用 GTM 左側面板解說:資料夾
10.
GTM 版本發佈與管理 在 GTM
當中的任何修改,最後都需要進行發佈(發 版),類似 git 的版本管理概念。 並且可以在操作 GTM 的同一個瀏覽器當中,預覽 準備要發佈的版本,或者儲存為新版本,在不同版 本的代碼之間切換測試。 在 GTM 的使用者管理上,也能做操作層級的分別, 有些人只能看,不能改;或控制發版權限。
11.
GTM 設定案例:GA 代碼設定 操作流程: 新增代碼
> 選擇代碼類型【通用 GA】> 選擇變數 GA(或直接輸入 GA 追蹤碼)> 選擇 觸發條件【All Page 網頁瀏覽】> 發佈版本即上線
12.
GTM 設定案例:追蹤點擊特定連結,發出 GA
事件 操作流程: 新增代碼 > 選擇代碼類型【通用 GA】> 選擇 GA 追蹤 碼 > 設定追蹤類型【事件】並且輸入事件名稱 > 選擇觸 發條件【僅連結】> 輸入想要追蹤的網址 > 發佈版本即 上線
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