Darrell Benatar, UserTesting.com Warm Gun: the 1-day conference about measurable design www.warmgun.com Presented by 500 Startups www.500startups.com

1. Warm Gun Conference October 8, 2010 Get Feedback. Get Better. Copyright 2010 UserTesting.com Confidential

2. Two Steps for Improving Revenue Find out why people aren’t buying Fix it Copyright 2010 UserTesting.com Confidential

3. What’s your customer thinking? In Cyberspace, no one can hear your customer scream. Copyright 2010 UserTesting.com Confidential

5. Chat Scripts

6. Talk to sales/support team

7. Usability TestingCopyright 2010 UserTesting.com Confidential

9. Web-based Usability Testing

10. Moderated

11. UnmoderatedCopyright 2010 UserTesting.com Confidential

13. Self-service, 1 hour turn-around, $39Copyright 2010 UserTesting.com Confidential

14. Copyright 2010 UserTesting.com

16. Test new features with logged-in users: re-use UserTesting testers or use your own customers

17. Test your competitor’s website

18. Test users’ experience searching for your offering on GoogleCopyright 2010 UserTesting.com Confidential

20. OpenTable: 10% increase in conversion rateCopyright 2010 UserTesting.com Confidential

21. Copyright 2010 UserTesting.com Confidential

22. Common Problem: Sign-in / Register Copyright 2010 UserTesting.com Confidential

23. Common Problem: Sign-in / Register Copyright 2010 UserTesting.com Confidential

24. Warm Gun Conference October 8, 2010 Get Feedback. Get Better. Copyright 2010 UserTesting.com Confidential