Designing for Search: Finders Keepers by Tom Chi, Google

Finders Keepers: Effective Search Design Tom Chi

Do you need search? ,[object Object],SEO Social Direct/App Content (or aggregator) Ads/Direct Search SEO/SEM Social Partners Goods (or aggregator) Direct/Rev-Share/Ads Search Service/ Utility Subs Search Consumer Orgs Ads Marketplace Fees Search Buyers Sellers Ads

Using Search Beyond Search ,[object Object],[object Object]

Effective Search Technology ,[object Object],[object Object],[object Object],[object Object],search query search box results page

Search Logs - Query Analysis ,[object Object],buy rainbow unicorns search Nouns for strong indexing Adjectives for refiners Verbs for item actions

Informing Backend Structure buy rainbow unicorns search Leaping Rainbow Unicorn - $54 Unicorn fans, get ready to rock! With a fierce rainbow mane, and a spike of pure gold, leon the leaping unicorn… Unicorn in Rainbow Meadow - $22 Legions of Butterflies, Bunnies, and Flowers have come to rainbow meadow, each with songs to share! Maestro Unicorn leads… Rainbowz brand Unicorn - $39 Legions of Butterflies, Bunnies, and Flowers have come to rainbow meadow, each with their own songs to share! Maestro Unicorn leads… Buy now! Buy now! color: rainbow | white | gold | mottled | sparkle refiners keywords actions

Effective Search Design buy rainbow unicorns search Leaping Rainbow Unicorn - $54 Unicorn fans, get ready to rock! With a fierce rainbow mane, and a spike of pure gold, leon the leaping unicorn… Unicorn in Rainbow Meadow - $22 Legions of Butterflies, Bunnies, and Flowers have come to rainbow meadow, each with songs to share! Maestro Unicorn leads… Buy now! Buy now! color: rainbow | white | gold | mottled | sparkle ping Rainbow Unicorn - $54 corn fans, get ready to rock! With a fier bow mane, and a spike of pure gold, le leaping unicorn… : rainbow | white | gold | mottled ow unicorns in Rainbow Meadow Butterflies, Bunnies, and ow Unic ready to r

Scannability, not Readability ,[object Object],[object Object],[object Object],Context keyword context context, and more text that provides further context until the next keyword revealing even more. In Theory…

In Practice… While Browsing While Searching “ Cognitive Budget” being Expended

Visual Rhythm for Multimedia ,[object Object],[object Object],[object Object]

Graphical clustering, but text is scattered and too difficult to scan. Good pacing, several ways / attributes to scan results. Uniform relevance vector.

Assistance, Spelling, Refiners ,[object Object],[object Object],[object Object],query search query assistance query term2 query tastic term3 Did you mean: spell correction? refiners

Additional Design Pointers ,[object Object],[object Object],[object Object],query search x x Option 1 Option 2 select query search Leaping Rainbow Unicorn - $54 Unicorn fans, get ready to rock! With a fierce rainbow mane, and a spike of pure gold, leon the leaping unicorn… Unicorn in Rainbow Meadow - $22 Legions of Butterflies, Bunnies, and Flowers have come to rainbow meadow, each with songs to share! Maestro Unicorn leads… $36 $18 $13 $149

Q&A ,[object Object],[object Object]

Designing for Search: Finders Keepers by Tom Chi, Google

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