Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)
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Geoffrey Miller, Author, “Spent” & “The Mating Mind” Warm Gun: the 1-day conference about measurable design www.warmgun.com Presented by 500 Startups www.500startups.com
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Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)
- 1. Evolution and Consumption Geoffrey Miller Evolutionary Psychology University of New Mexico gfmiller@unm.edu
- 4. Conspicuous consumption: Display elite wealth & taste?
- 5. But no elites in prehistory …
- 7. Products Practical: survival commodities Pleasure premium: private vices Display premium: everything else
- 9. Displays to: Attract mates Deter rivals Impress parents
- 11. precision (typicality, symmetry, repetition, fit, finish)
- 12. creativity (novelty, utility, symbolism)
- 14. Openness
- 16. Agreeableness
- 17. Stability
- 20. Stable across life & cultures
- 21. Attractive to mates, friends, kin
- 26. Consumerist capitalism = ? Conservatives: rationality + free markets Radicals: blank slate + oppression + ideology Darwinians: display instincts + display norms (+ markets, oppression, ideology, media, technology, governments, corporations, lobbyists, historical accident, cultural inertia,)
- 27. 21st century trait-display? Shanghai Dongtan
- 28. Questions?