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Designing for Social
3 Do or Die Principles
     Joshua Porter - Performable




                                   @bokar...
1   Personal value precedes network value
                                 http://www.flickr.com/photos/aarmono/393650534/
Del.icio.us Popular       My Del.icio.us
 (social/network value)    (personal value)
Ask these questions:



            1. Can people use your software by themselves? Do
               they still get value ...
2   Give people a sense of control
Bruce Schneier on Facebook & Privacy




  “                Facebook members instinctively
                   understood t...
Design changes to
                                                                                        the deactivation...
microcopy examples: http://flickr.com/groups/microcopy/
Giving people a sense of control




            1. Opt-in or obviously opt-out.
            2. Being in control of emotio...
3   Complex systems arise from simple ones
Gall’s Law




  “                A complex system that works is
                   invariably found to have evolved
     ...
So, look for simple things:




            1. A social object that people collect & share
            2. Take advantage o...
Designing for Social: 3 Do or Die Principles




            1. Personal value precedes network value
            2. Give ...
Thank You!

Find/follow me: @bokardo
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  1. 1. Designing for Social 3 Do or Die Principles Joshua Porter - Performable @bokardo
  2. 2. 1 Personal value precedes network value http://www.flickr.com/photos/aarmono/393650534/
  3. 3. Del.icio.us Popular My Del.icio.us (social/network value) (personal value)
  4. 4. Ask these questions: 1. Can people use your software by themselves? Do they still get value from it? 2. If it is a social network play, are you emphasizing personal value as well? 3. Are you focusing on providing value before you’re expecting people to share? Designing for Social: 3 Do or Die Principles Joshua Porter
  5. 5. 2 Give people a sense of control
  6. 6. Bruce Schneier on Facebook & Privacy “ Facebook members instinctively understood that making this information easier to display was an enormous difference, and that privacy is more about control than about secrecy. Designing for Social: 3 Do or Die Principles
  7. 7. Design changes to the deactivation page accounted for 1 million members not leaving the service. Julie Zhou, Facebook http://www.readwriteweb.com/archives/what_happens_when_you_deactivate_your_facebook_acc.php
  8. 8. microcopy examples: http://flickr.com/groups/microcopy/
  9. 9. Giving people a sense of control 1. Opt-in or obviously opt-out. 2. Being in control of emotions is huge. 3. Get people over hurdles with microcopy. Designing for Social: 3 Do or Die Principles Joshua Porter
  10. 10. 3 Complex systems arise from simple ones
  11. 11. Gall’s Law “ A complex system that works is invariably found to have evolved from a simple system that worked. Designing for Social: 3 Do or Die Principles
  12. 12. So, look for simple things: 1. A social object that people collect & share 2. Take advantage of existing relationships 3. An activity with lots of pain 4. A tightly-knit monoculture Designing for Social: 3 Do or Die Principles Joshua Porter
  13. 13. Designing for Social: 3 Do or Die Principles 1. Personal value precedes network value 2. Give people a feeling of control 3. Complex systems arise from simple ones Designing for Social: 3 Do or Die Principles Joshua Porter
  14. 14. Thank You! Find/follow me: @bokardo
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