Warm Gun: Designing for Conversion: Converting Their Pants Off!

Steven Walker – Lead Designer at Groupon @to_morrow

Disclaimer: This equation makes no sense.

Converting means testing ,[object Object]

Smart tests = Smart converters

Smart tests = Smart converters ,[object Object]

Smart tests = Smart converters ,[object Object],[object Object]

Smart tests = Smart converters ,[object Object],[object Object],[object Object]

Small, Simple and Plentiful ,[object Object]

Small, Simple and Plentiful ,[object Object],[object Object]

Small, Simple and Plentiful ,[object Object],[object Object],[object Object]

Small, Simple and Plentiful ,[object Object],[object Object],[object Object],[object Object]

Twice as many conversions doesn't mean twice the cheese

Twice as many conversions doesn't mean twice the cheese ,[object Object]

Twice as many conversions doesn't mean twice the cheese ,[object Object],[object Object]

Twice as many conversions doesn't mean twice the cheese ,[object Object],[object Object],[object Object]

Acting rash will cost you cash

Acting rash will cost you cash ,[object Object]

Acting rash will cost you cash ,[object Object],[object Object]

Acting rash will cost you cash ,[object Object],[object Object],[object Object]

Let “dummies” inform your decisions

Let “dummies” inform your decisions ,[object Object]

Let “dummies” inform your decisions ,[object Object],[object Object]

Let “dummies” inform your decisions ,[object Object],[object Object],[object Object]

You won't understand until the test is done.

You won't understand until the test is done. ,[object Object]

You won't understand until the test is done. ,[object Object],[object Object]

You won't understand until the test is done. ,[object Object],[object Object],[object Object]

You won't understand until the test is done. ,[object Object],[object Object],[object Object],[object Object]

Groupon's Revenue #'s and In-Depth Test Results Analysis

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