How to build a LinkedIn profile and win new business

1. TODAY
ü 6 Step Path to Purpose
ü 3 Secrets
ü 2 Tools
ü 1 Template
BUILD A PERSONAL PROFILE THAT WINS NEW BUSINESS
>>21 Day LinkedIn System<<
@WarrenKnight

2. @WarrenKnight

3. Multi-Award Winning
Creator of Think Digital First
#digitalfirst
TWEET TO WIN A BOOK
@WarrenKnight

4. 3QUESTIONS
1.DOYOUHAVEANALL-STAR(100%)PROFILE
2.DOYOUHAVEARECENTPROFESSIONALPHOTO
3.HAVEYOULISTEDYOURSKILLS
@WarrenKnight

5. WHATPROBLEM
DOYOUSOLVE?
@WarrenKnight

6. WHOISANIDEAL
TARGETCUSTOMER?
@WarrenKnight

7. @WarrenKnight

8. What’syourbiggestchallenge?
7. Ihaveagreatbusinessbutknowbodyknowsaboutit
1. Idon’tknowhowtosetupmyprofile?
2.I’monLinkedInbutknowonecanfindme
3.Idon’tknowhowtofindnewclientsonLinkedIn
4. IhaveclientsbutwanttouseLinkedIntobemoreprofitable
5. Idon’thavetimetowaste,soIneedaplan
6. IhavecontactsonLinkedInbuttheydon’treply/like/comment
@WarrenKnight

9. What’syourdesiredoutcome?
7. Getstartedandstayconsistent
1.Doubleyourbusiness
2.Worksmarter–Worklesstravelmore
3.WriteAnArticleandwatchitgoViral
4. GetMyprofiletobe100%
5. Growto6or7figures
6. Findnewstaffmembers
@WarrenKnight

10. TheROIofSocialSelling
2 leads = £10,000+ in sales
Generated 1,000’s leads
5 New Channel Partners
International Speaker & Trainer
@WarrenKnight

11. @WarrenKnight

12. @WarrenKnight

13. @WarrenKnight
3. GENERATE LEADS BY
SOLVING PROBLEMS
2. IDENTIFY INFLUENCERS
AND ADVOCATES
1. DISCOVER WHERE YOUR
COMMUNITY HANG OUT

14. Day1-7
BuildingYour
All-StarProfile
@WarrenKnight

15. @WarrenKnight

16. Statistics
Ofdecisionmakersneveranswerassalescall
OfB2Bbuyersareusingsocialmediaintheirdecisionmakingprocess
Ofbuyersareinthedecisionmakingprocess,beforetheyreachoutto
asaleperson
90%
75%
57%
Ofprofessionalsareopentonewopportunities87%
@WarrenKnight

17. @WarrenKnight

18. @WarrenKnight
Ø INFOGRAPHICS
Ø VIDEO
Ø ARTICLES
Ø PRESS RELEASES
Ø SHORT POSTS
Ø WHITE-PAPERS
Ø HOW-TO GUIDES
Ø CASE STUDIES

19. Whatgetsyou
14xMORE
ProfileViews??
@WarrenKnight

20. @WarrenKnight

21. 1 MakeABetterPicture
www.picmonkey.com
@WarrenKnight

22. 66%ofCOMPANIES
WillBuy/Hire/Connect
Becauseofyour
EXPERTISE
@WarrenKnight

23. TOOL 2 MakeAnExpertise WordCloud
www.worditout.com
@WarrenKnight

24. @WarrenKnight
7.READYTOTALK?ReachouttomedirectlyhereonLinkedIn,emailmeat[EMAILADDRESS],visitusonlineat
[WEBSITEURL]orcallmedirectat[PHONENUMBER].
SECRET 1
1.WHATIDO:Ihelp[MYTARGETAUDIENCE]achieve[THEIRTOPGOAL]byproviding[MYPRODUCTorSERVICE].
2.WHOIWORKWITH:Ipartnerwith[TARGETAUDIENCEorINDUSTRYTYPE]including:[INSERTBULLETEDLISTOFJOB
TITLES,INDUSTRYNAMES,etc.]
3.WHYITWORKS:Whenyoupartnerwith[MYCOMPANYNAME]yougetthemostefficient,effectiveandaffordable
[PRODUCTorSERVICE]that[TARGETAUDIENCE]islookingforrightnow.
4.WHATMAKES[MEorUS]DIFFERENT:[Answerthatquestion!Whatmakesyouunique/different/betterthansimilarvendorsor
competitors?XYZyearsofexperience?Certifications/Patents/etc.?Personal,1-on-1attentionandCustomerService/Support?]
5.WHATOTHERSSAY:[COPYANDPASTEIN2-3TESTIMONIALSINTHISAREA.USEAREALPERSON,FULLNAME,COMPANY
NAME,ETC.ANDEXPLAINSPECIFICVALUE/BENEFITPERSONRECEIVEDFROMYOUORYOURBUSINESS.]
6.HOWITWORKS:[ExplainYourprocess–westartwithafreeevaluation,wefirstmeetviaphonetodiscussyourneeds,
etc.,orweperformXYZservicesforyou,etc.]
7StepSummary Blueprint

25. Day7-14
GrowYour
Connections
@WarrenKnight

26. @WarrenKnight
leads from Linkedin
80%

27. WhatgetsYou
13xMORE
ProfileViews??
@WarrenKnight

28. Skills&Endorsements
@WarrenKnight

29. STEP 1
THEPERFECTPROFILE
@WarrenKnight

30. AsktobeRecommended
@WarrenKnight

31. TEMPLATE 1
[Descriptive phrase] is the phrase that comes to mind when I think about
[name]. I’ve had the pleasure of knowing [name] for [length of time], during
which [description of your working relationship]. Above all, I was impressed
with [name]’s ability to [description of what makes person really stand out].
And, of course, his/her [personality trait]. [Name]would be a true asset for
any positions requiring [1-2 skills needed for position] and comes with my
heartfelt recommendation.
Finished example:
Driven to succeed is the phrase that comes to mind when I think about Gursaant. I’ve
had the pleasure of knowing Gursaant for 18 months, during which I've seen him and
his business grow. Above all, I was impressed with Gursaant’s ability to explain
technical terms in plain English. And, of course, his great customer service. Gursaant
would be a true asset for any business looking for an multi-channel ecommerce
website and comes with my heartfelt recommendation.
Recommendation
@WarrenKnight

32. @WarrenKnight
better open rate
300%

33. InMail
@WarrenKnight

34. SECRET 2
@WarrenKnight

35. RegularUpdates
@WarrenKnight

36. DoINeedA
LINKEDIN
CompanyPage?
@WarrenKnight

37. @WarrenKnight

38. Day14-21
BuildTrust
GenerateLeads
ToGetSales
@WarrenKnight

39. 15,000Followers
120,000+Views
12,000+Likes
1,000’sofComments
@WarrenKnight

40. @WarrenKnight
new look articles

41. SECRET 3
@WarrenKnight

42. @WarrenKnight

43. TIPSTO
LINKEDINSUCCESS
@WarrenKnight
7

44. üThebesttimetosendanInMailisbetween9a.m.and10a.m.onaweekday
üReferencingaformeremployerorfriend inyourInMailincreases
yourchancesofgettingaresponseby27%
üPeoplewhofollowyourcompanyonLinkedInare95%morelikelytoaccept
yourInMailand81%morelikelytorespondtoit
üThebesttimeofthedaytopostonisTuesdayandThursday7amand9am
ü20LinkedInpostscanhelpyoureachyouraudienceby60%
üUseLinkedInasaSalestool
üYourprofileis5xmorelikelytobeviewedifyouinagroup
@WarrenKnight

45. CanYouSeeWhy
LINKEDIN
IsSOImportant?
@WarrenKnight

46. @WarrenKnight

47. WHATYOUGET
ü Build an “ALL-STAR” profile
ü 7 DONE-FOR-YOU Templates
ü 6 step process for BRAND AWERNESS
ü Search prospecting on AUTOMATION
ü SEO your profile to be found on PAGE 1.
ü BEST PRACTICE and etiquette guide
ü 10 Minute a day STRATEGY
ü Automate and SCHEDULE updates
@WarrenKnight

48. 1. Create a great First Impression
ü Profile picture
ü Headline
2. Create a professional summary
ü Complete Summary template
3. Complete your work experience (1 current & 2 previous at minimum)
ü Complete template
4. Define Your Skills & Endorsements
ü List your top 10 skills
ü List another 10 skills you have
5. List & summarise your honours & awards
ü Complete template
6. Complete any additional information
ü Look at sheet of additional sections and complete any that are relevant.
7. Customise your URL
PREPARING
THE BASICS
BONUS #1
Add videos and presentations to your profile
BONUS #2
Creating a LinkedIn company profile page
@WarrenKnight

49. GROW YOUR
CONNECTIONS
8. Import all your contacts
üStep-by-step template for desktop import
üStep-by-step template for mobile import
9. Manage your existing contacts
üHow to Tag and Untag
üList 5 new tags and add them to a connections
üTag 5 contacts and connect with them using “how-to-connect template”
10. Join relevant groups
üFind and list 5 relevant groups using the search feature
üFind and list 5 relevant groups that your contacts are members of
11. Identifying Relevant decision makers (Suppliers, Customers, Colleagues, Partners)
üList 10 existing contacts you would like to develop a relationship with
üSearch for 10 further decision makers using LinkedIn advanced search
12. Getting warm introductions
üAsk connections to introduce you to a prospect
13. Find out who has viewed your profile
üTake action based on the connection and desired result
14. Be invisible on LinkedIn
üView prospects and competitors without them know you’ve vied their profile @WarrenKnight

50. Build Trust
Generate Leads
15. Create an article for LinkedIn
üTemplate
16. Publish your article using LinkedIn Pulse
üStep-by-step guide
üHow to reply to comments
17. Like and comment on other people’s articles
üComment on and like 10 relevant articles
üGo into a group and answer or ask a question
18. Identify 10 potential Customers
üList 10 potential customers who may be interested in what you have to offer
üUse In-mail to then send a link to your relevant article to the prospects
19. Automate your prospecting
üTemplate
20. Automate your content
üFree Tool
21. Action your ‘10 minutes per day’ Strategy @WarrenKnight

51. HOWDOESITWORK?
ü Each day you will get an action from me
üStep-by-Step Video’s
üTwo live online trainings
üLive Q&A session
üAccess to our Private Group
ü Workbook to keep you moving forward
ü Blueprint to success
ü All the tools to help you save time
ü 24/7 Access to the material
ü Yours forever @WarrenKnight

52. LINKEDINBLUEPRINT
@WarrenKnight

53. Warren Knight is a charismatic,
knowledgeable gentleman that knows
Digital Marketing, inside and
backwards. His webinars are
entertaining, organized and easy to
follow, for anyone wanting to get into
the Digital World, attract new clients
and grow their business
Warren is an excellent
business mentor and the
boot camp has really open
my eyes to the endless
opportunities using social
media as business.
Warren helped
me increase my
turnover by 500%
Now we feel like experts!!
thanks in total part to
Warren and his excellent
6 week program. Highly
recommend for anyone in
business
I would thoroughly
recommend Warren's
social media bootcamp.
Each module is incredibly
well thought through and
the Q+A sessions are
invaluable
Our business
went from 1 sale
a month to
1 sales a DAY
after working
with Warren
I generated 5-figures in
sales 7 days after finishing
this LinkedIn course.
Thank you Warren
Our sales grew from
£500 a month to
£10,000 a month.
Thank you Warren

54. @WarrenKnight
DISCOUNT:
ONLY £147+vat

55. MYGUARANTEETO
YOU
14DAYMONEYBACK
+
YOUKEEPALLTHETEMPLATES @WarrenKnight

56. SIGNUPINTHENEXT72Hrs @WarrenKnight
30Minute
StrategySession
(worth£150)
SPECIALOFFER
+

57. @WarrenKnight
DISCOUNT:
ONLY £147+vat