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Social Media Evolution In India 2005 - 2010 A WATConsult Presentation
Evolution of Social Networking in India 2005-10
Evolution of Social Networking in India Year - 2005 <ul><li>2005 – The First Hi5 to social networking </li></ul><ul><li>Wh...
Evolution of Social Networking in India Year - 2006 <ul><li>2006 – The rise of Orkut! </li></ul><ul><li>What ticked the In...
Evolution of Social Networking in India Year - 2007 <ul><li>2007 – The Orkut VS Facebook Era </li></ul><ul><li>What ticked...
Evolution of Social Networking in India Year - 2008 <ul><li>2008 – The Facebook Revolution Begins! </li></ul><ul><li>What ...
Evolution of Social Networking in India Year - 2009 <ul><li>2009 – The Facebook vs Twitter Game. Offline Media Joins The F...
Wait A Minute! What about Indian  Social Networks? <ul><li>2007-08 – The Year The Indian Social Networks were born </li></...
Evolution of Other Forms Of Social Media in India 2005-10
Shift In  Blogging  In India <ul><li>2005-09 – The Shift Of Blogging </li></ul><ul><li>2005-06 – Early stage individual Bl...
Shift In  Social Sharing  In India <ul><li>2005-09 – The Shift Of Social Sharing </li></ul><ul><li>What ticked the Indian ...
Shift In  Photo Sharing  in India <ul><li>2005-09 – The Shift Of Photo Sharing </li></ul><ul><li>What ticked the Indian Us...
Shift In  Video Sharing  In India <ul><li>2005-09 – The Shift Of Video Sharing </li></ul><ul><li>What ticked the Indian Us...
Shift In  Knowledge Sharing  In India <ul><li>2005-09 – The Shift Of Knowledge Sharing </li></ul><ul><li>What ticked the I...
Evolution of Social Media Marketing in India 2005-10
Evolution of Social Media Marketing in India 2005-07 <ul><li>Early Days </li></ul><ul><li>No professional social media fir...
Evolution of Social Media Marketing in India 2007-08 <ul><li>Rising Demand </li></ul><ul><li>Few Players </li></ul><ul><li...
Evolution of Social Media Marketing in India 2009 <ul><li>Over 30 players launch </li></ul><ul><li>Several Niches emerge <...
Crystal Ball Gazing – 2010 - 2015  For Social Media In India
Crystal Ball Gazing – 2010 - 2015  For Social Media In India <ul><li>Location + Mobile Will Redefine Social Media </li></u...
Crystal Ball Gazing – 2010 - 2015  For Social Media Marketing In India <ul><li>3 Kinds Of Firms Will Emerge: </li></ul><ul...
Our Initiatives To Grow Social Media in India
India’s First Certified Social Media Course
India’s Social Media Trends Blog
<ul><li>Social Media Conversation Consulting: </li></ul><ul><li>WATConsult.com </li></ul><ul><li>Contact: </li></ul><ul><l...
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Social Media Evolution in India 2005 - 2010

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This presentation showcases the growth of social media in India. It tracks the evolution of social networking in India.

It also looks towards the future of social networking in India

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Social Media Evolution in India 2005 - 2010

  1. 1. Social Media Evolution In India 2005 - 2010 A WATConsult Presentation
  2. 2. Evolution of Social Networking in India 2005-10
  3. 3. Evolution of Social Networking in India Year - 2005 <ul><li>2005 – The First Hi5 to social networking </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Freedom of Speech </li></ul><ul><li>Voyeurism </li></ul><ul><li>New Friends </li></ul>
  4. 4. Evolution of Social Networking in India Year - 2006 <ul><li>2006 – The rise of Orkut! </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Exclusivity </li></ul><ul><li>Simplicity </li></ul><ul><li>Huge Reach & Freedom of Speech </li></ul>
  5. 5. Evolution of Social Networking in India Year - 2007 <ul><li>2007 – The Orkut VS Facebook Era </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Security vs Sex Peverts </li></ul><ul><li>Private Network vs Open Network </li></ul><ul><li>Passive Feed With Viral Elements </li></ul><ul><li>The bees go where the honey is  </li></ul><ul><li>Apps – A Different level to Interaction </li></ul>
  6. 6. Evolution of Social Networking in India Year - 2008 <ul><li>2008 – The Facebook Revolution Begins! </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Facebook Chat </li></ul><ul><li>Facebook Connect (Going all over web) </li></ul><ul><li>More Interesting apps </li></ul><ul><li>Better Security </li></ul><ul><li>Early Adopters Shift To Facebook </li></ul>
  7. 7. Evolution of Social Networking in India Year - 2009 <ul><li>2009 – The Facebook vs Twitter Game. Offline Media Joins The Fun! </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Facebook Goes Mainstream (Dhoni Aircel Ad) </li></ul><ul><li>Social Games Come to the fore </li></ul><ul><li>Realtime Revolution </li></ul><ul><li>Twitter attracts Glitterati </li></ul><ul><li>Twitter attracts Journalists </li></ul><ul><li>Twitter Goes Print, TV & Radio </li></ul>
  8. 8. Wait A Minute! What about Indian Social Networks? <ul><li>2007-08 – The Year The Indian Social Networks were born </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Low Engagement High Media Consumption Sites </li></ul><ul><li>Heavily Advertised Media Properties </li></ul><ul><li>No Niche (Bigadda could be celebrity blogging, Ibibo could be talent contests, Minglebox changed to student network) </li></ul>
  9. 9. Evolution of Other Forms Of Social Media in India 2005-10
  10. 10. Shift In Blogging In India <ul><li>2005-09 – The Shift Of Blogging </li></ul><ul><li>2005-06 – Early stage individual Bloggers </li></ul><ul><li>2007-08 – Pro Blogs start to Appear – Corporates initiate Blogs </li></ul><ul><li>2008 – Amitabh bachchan & Aamir Make Blogging a house hold word </li></ul><ul><li>2009 – Microblogs take fizz out of Blogging </li></ul><ul><li>2009 - Brand blogs start to engage – Corporate blogging continues to grow </li></ul>
  11. 11. Shift In Social Sharing In India <ul><li>2005-09 – The Shift Of Social Sharing </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Clear shift from Digg to Tweetmeme or twitter based sharing </li></ul><ul><li>Clear shift from Delicious to Facebook sharing </li></ul>
  12. 12. Shift In Photo Sharing in India <ul><li>2005-09 – The Shift Of Photo Sharing </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Photos went social too with orkut facebook and twitter </li></ul>
  13. 13. Shift In Video Sharing In India <ul><li>2005-09 – The Shift Of Video Sharing </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Videos on Facebook & Twitter started appearing – Twitvids </li></ul><ul><li>Youtube got a share on twitter and facebook widget </li></ul>
  14. 14. Shift In Knowledge Sharing In India <ul><li>2005-09 – The Shift Of Knowledge Sharing </li></ul><ul><li>What ticked the Indian User off? </li></ul><ul><li>Message board give way to QnA </li></ul><ul><li>Documents and Slide sharing comes to the fore </li></ul>
  15. 15. Evolution of Social Media Marketing in India 2005-10
  16. 16. Evolution of Social Media Marketing in India 2005-07 <ul><li>Early Days </li></ul><ul><li>No professional social media firm </li></ul><ul><li>No budgets or interest in social media marketing </li></ul><ul><li>Largely user driven communities on Orkut </li></ul>
  17. 17. Evolution of Social Media Marketing in India 2007-08 <ul><li>Rising Demand </li></ul><ul><li>Few Players </li></ul><ul><li>Lack of Understanding </li></ul><ul><li>Clicks vs Conversation issue (PPC Metrics applied to Social Media) </li></ul><ul><li>Early mistakes of Pricing, Positioning & Performance </li></ul><ul><li>Recession issue </li></ul>
  18. 18. Evolution of Social Media Marketing in India 2009 <ul><li>Over 30 players launch </li></ul><ul><li>Several Niches emerge </li></ul><ul><li>No Of Clients Increase </li></ul><ul><li>Digital Firms Dive In </li></ul><ul><li>Sharing increases and hence collective knowledge increases </li></ul><ul><li>ROI still unclear </li></ul>
  19. 19. Crystal Ball Gazing – 2010 - 2015 For Social Media In India
  20. 20. Crystal Ball Gazing – 2010 - 2015 For Social Media In India <ul><li>Location + Mobile Will Redefine Social Media </li></ul><ul><li>Business Networks Will Grow Faster Than Social & Will Engage More & More </li></ul><ul><li>Social Tools Will Enter Into Business Collaboration space </li></ul><ul><li>Live Video & Mobile Video As A Component Will Be Huge </li></ul><ul><li>Realtime + Relevant + Timely Will Come To the fore </li></ul>
  21. 21. Crystal Ball Gazing – 2010 - 2015 For Social Media Marketing In India <ul><li>3 Kinds Of Firms Will Emerge: </li></ul><ul><li>Technology Analytics Firm </li></ul><ul><li>Strategy Consulting Firms </li></ul><ul><li>Outsourcing Firms </li></ul><ul><li>Social Media Marketing Will Shift From How Many To Who? </li></ul><ul><li>Social Media Marketing Will Shift From Outreach Value To Engagement Value </li></ul><ul><li>Social Media Marketing Will Shift From Talk And Listen – To Listen, Index, Analyze, Strategize & Engage (Repeat) </li></ul>
  22. 22. Our Initiatives To Grow Social Media in India
  23. 23. India’s First Certified Social Media Course
  24. 24. India’s Social Media Trends Blog
  25. 25. <ul><li>Social Media Conversation Consulting: </li></ul><ul><li>WATConsult.com </li></ul><ul><li>Contact: </li></ul><ul><li>Rajiv Dingra </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/watconsult </li></ul><ul><li>www.watconsult.com </li></ul><ul><li>www.watblog.com </li></ul>
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This presentation showcases the growth of social media in India. It tracks the evolution of social networking in India. It also looks towards the future of social networking in India

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