Design has become increasingly important for business success. Well-designed products and experiences can provide significant financial returns, outperforming the S&P 500 over one, three, and five years. While design was once thought to just be about aesthetics, it is now understood that good design provides real business value when it improves usability, drives customer satisfaction and loyalty, and increases sales and profits.

1. Why Design Matters
Will Tschumy
User Experience Evangelist
www.ux-strategy.com
415.420.3746

2. Maybe you’ve noticed recently
that Design seems like it’s the new

3. Maybe you’ve noticed recently
that Design seems like it’s the new
Black

4. Why?

5. “I thought design was just about making it pretty”

6. Turns out, No

7. Turns out, No
Design makes business sense