1. We Are Social Client Name × Document Title × Date × Page
Enotria & Tesco
The Social Wine
social
we
are

2. Trade wine supplier, Enotria, wanted to help
South African wine community Enaleni
create a new sustainable business

3. …which would help ensure
the future of their community

4. They also wanted to introduce a new generation
of customers to the wine drinking community

5. The solution?
The world’s first socially created wine

6. A bespoke bottle of wine to be sold in Tesco stores,
made using grapes from the Enaleni community,
named and designed by Tesco’s Facebook community

7. The campaign kicked off with a wine-tasting event
to select an Enaleni grape, with bloggers, influencers,
press and members of the Tesco Wine community
social
we
are

8. It was then over to Tesco’s Facebook fans
to decide the bottle’s design and name,
via an app on Tesco’s Facebook page

9. Tesco fans could scroll down the ‘Time Vine’ app
to learn about different parts of the campaign

10. They were encouraged to
submit their name suggestions

11. The fan with the most creative entry had the chance to
win a trip to South Africa to visit the Enaleni community
where ‘The Social Wine’ would be produced

12. The campaign generated 1,668 entries in just three
weeks. The winning name, as voted for by Tesco’s
Facebook community, was Enaleni’s Dream

13. Enaleni’s Dream is now on the shelves in Tesco stores
throughout the UK. In its first few months in production,
it sold over 80,000 bottles
social
we
are

14. The Enaleni community have received payments,
as well as their first wine bottled under their own name

15. They are now, for the first time ever, able to pitch
for business on the international wine market
social
we
are

16. “The fact that we’ve been able to give the Enaleni
community the chance for future business has made
this campaign a lasting legacy” - Enotria