This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

1. SOCIAL, DIGITAL
AND MOBILE IN
BANGLADESH
NOVEMBER 2012
we are social

2. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3

3. OCT
2012 BANGLADESH
161,084,000 28% 72%
TOTAL POPULATION URBAN RURAL
29,415,693 18%
INTERNET USERS INTERNET PENETRATION
3,282,600 2%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
101,574,000 63%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
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URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012)

4. CURRENT POPULATION OF BANGLADESH:
161,084,000
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

5. (! BANGLADESH HAS THE EIGHTH
LARGEST POPULATION IN THE WORLD )!
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5

6. BANGLADESH’S POPULATION
WILL GROW BY MORE THAN
2,500,000
PEOPLE IN 2013
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6

7. THAT’S ONE CHILD BORN EVERY
12.5 SECONDS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 7

8. 60%
OF BANGLADESH’S POPULATION
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8

9. MEDIAN AGE OF
BANGLADESH’S POPULATION:
24
SOURCE: THE US CENSUS BUREAU (NOV 2012) 9

10. 34%
OF BANGLADESH’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10

11. 72%
OF BANGLADESH’S POPULATION
LIVES IN RURAL AREAS
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 11

12. THE AVERAGE DAILY INCOME
IN BANGLADESH IS BARELY
US$2
SOURCE: WORLD BANK (ACCESSED NOV 2012) 12

13. ADULT LITERACY RATE
IN BANGLADESH:
56%
SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012) 13

14. 20%
OF BANGLADESH’S POPULATION HAS
NO ACCESS TO ANY MEDIA WHATSOEVER
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012) 14

15. (! )!
32,000,000 PEOPLE IN BANGLADESH
HAVE NO ACCESS TO MEDIA – MORE
THAN THE POPULATION OF MALAYSIA
SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012) 15

16. NUMBER OF INTERNET USERS IN BANGLADESH
29,415,693
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 16

17. INTERNET PENETRATION
IN BANGLADESH:
18%
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012) 17

18. IN CONTRAST: MEDIA
ACCESS IN BANGLADESH
20% 18%
NO MEDIA INTERNET
ACCESS AT ALL USERS
SOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 18

19. MOBILE ACCOUNTS FOR
94%
OF BANGLADESH’S
INTERNET SUBSCRIPTIONS
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 19

20. 5,000,000
PEOPLE USE THE INTERNET
EACH DAY IN BANGLADESH
SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 20

21. TIMES OF PEAK INTERNET
USAGE IN BANGLADESH:
MON!
MORNINGS MONDAYS
SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 21

22. AVERAGE INTERNET CONNECTION
SPEED IN BANGLADESH:
1.2 MBPS
SOURCE: NETINDEX (ACCESSED NOV 2012) 22

23. ON AVERAGE, BANGLADESH’S
INTERNET CONNECTIONS ARE
10 TIMES
SLOWER THAN THE
GLOBAL AVERAGE
SOURCE: NET INDEX (SEP 2012) 23

24. ESTIMATES SUGGEST
THERE ARE AROUND
900
CYBERCAFÉS IN BANGLADESH
SOURCE: THE FINANCIAL EXPRESS (FEB 2012) 24

25. IN PERSPECTIVE: THE COST OF
INTERNET ACCESS IN BANGLADESH
$1.40 $2.00
1 HOUR IN A AVERAGE DAILY
CYBERCAFÉ INCOME
SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012) 25

26. BANGLADESHI NETIZENS
VISIT AN AVERAGE OF
4
WEBSITES EACH DAY
SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 26

27. 10,000
PEOPLE REGULARLY VISIT ONLINE
RETAIL STORES IN BANGLADESH
SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 27

28. 0.006%
OF BANGLADESH’S POPULATION REGULARLY
VISITS ONLINE RETAIL STORES
SOURCE: BASED ON DATA FROM FINANCIAL TECH SPOTLIGHT (MAR 2012) 28

29. MOST POPULAR SOCIAL
MEDIA IN BANGLADESH:
FACEBOOK BLOGS
SOURCE: REZWANUL BLOGSPOT (2012) 29

30. SOCIAL MEDIA USERS IN BANGLADESH:
3,282,600
SOURCE: FACEBOOK AD PLANNER (NOV 2012) 30

31. SOCIAL MEDIA PENETRATION
IN BANGLADESH IS JUST
2%
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012) 31

32. FACEBOOK GROWTH IN
BANGLADESH OVER THE PAST SIX MONTHS:
34%
SOURCE: SOCIALBAKERS (NOV 2012) 32

33. NEW FACEBOOK USERS IN
BANGLADESH IN THE PAST SIX MONTHS:
871,420
SOURCE: SOCIALBAKERS (NOV 2012) 33

34. (! FACEBOOK ADDS 1 NEW USER IN
BANGLADESH EVERY 20 SECONDS )!
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 34

35. OCT
2012 FACEBOOK IN BANGLADESH
55-64:
45-54: 1%
2% 65+:
1%
35-44:
6% 13-17:
13% FEMALE:
22%
25-34:
29%
MALE:
18-24: 78%
49%
SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 35

36. THERE ARE AN ESTIMATED
200,000
BLOGGERS IN BANGLADESH
SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011) 36

37. MEMBERS OF BANGLADESH’S সামেহায়'ারইন +গ
(‘SOMEWHEREIN’) BLOGGING PLATFORM:
70,000
SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012) 37

38. 17%
OF BANGLADESH’S MOBILE INTERNET USERS ACCESS
SOCIAL NETWORKING SITES ON THEIR PHONES
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 38

39. MOBILE PHONE SUBSCRIPTIONS IN BANGLADESH:
101,574,000
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 39

40. MOBILE PENETRATION IN BANGLADESH:
63%
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012) 40

41. BANGLADESH ADDED MORE THAN
50,000
NEW MOBILE SUBSCRIPTIONS EVERY DAY
IN THE FIRST SIX MONTHS OF 2012
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 41

42. (! THAT’S ONE NEW MOBILE
SUBSCRIPTION EVERY 2 SECONDS )!
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 42

43. MOBILE HANDSETS ARE AVAILABLE
IN BANGLADESH FOR AS LITTLE AS
US$ 13.50
SOURCE: THE DAILY STAR (MAY 2012) 43

44. 33%
OF BANGLADESH’S MOBILE USERS
HAVE MORE THAN ONE HANDSET
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 44

45. NUMBER OF SIM CARDS USED BY
BANGLADESH’S MOBILE SUBSCRIBERS
81% 15% 4%
1 SIM CARD 2 SIM CARDS 3+ SIM CARDS
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 45

46. 5%
OF BANGLADESHI MOBILE
USERS SHARE A PHONE
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 46

47. MOBILE INTERNET USERS IN BANGLADESH:
27,786,046
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 47

48. MOBILE INTERNET
PENETRATION IN BANGLADESH:
17%
SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012) 48

49. HOWEVER, AWARENESS OF MOBILE INTERNET
REMAINS RELATIVELY LOW IN BANGLADESH
58% 39%
AMONGST URBAN AMONGST RURAL
SUBSCRIBERS SUBSCRIBERS
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 49

50. BANGLADESH LAUNCHED ITS FIRST
3G NETWORK
IN OCTOBER 2012
SOURCE: CELLULAR-NEWS.COM (OCT 2012) 50

51. 3G NETWORKS ARE CURRENTLY
AVAILABLE TO LESS THAN
0.2%
OF BANGLADESH’S POPULATION
SOURCE: BASED ON DATA CITED IN THE FINANCIAL EXPRESS (JUL 2012) 51

52. 1 IN 3
BANGLADESHI MOBILE SUBSCRIBERS
SENT JUST 1 SMS PER MONTH IN 2011
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 52

53. (! )!
THAT’S 400 TIMES FEWER THAN
THE FILIPINO AVERAGE, MAINLY
BECAUSE BENGALI CHARACTERS ARE
NOT SUPPORTED ON MOST HANDSETS
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 53

54. DEVICES RADIO LISTENERS USE TO ACCESS
RADIO PROGRAMMING IN BANGLADESH
73% 34%
MOBILE PHONE RADIO SET
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 54

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56. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

57. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG