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table19.co.uk • @wearetable19 22 Rational The power of creative collaboration

table19.co.uk • @wearetable19 22
Rational is vital
though. We use
the ABC model
to make sure
work is right:
Our approach
The T19 ABC Insights Model
Audience
Put yourself in your customers’
shoes - how do they live, how
do they talk, what are their
fears, concerns, points of
optimism - will this idea get
them excited?
Competition
Will this give us
differentiation from
competitors, giving
customers a reason
to stay/buy with us?
GREAT
IDEAS SIT
HERE
Brand
Is this creative true
to the brand - both
it’s look and TOV,
and in the promises
its making to the
audience?
THEEVALUATIONPROCESS

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