Mobile Analytics Emetrics 2008 Washington D.C. Webanalyticsbook.com

1. Mobile Analytics Is Calling You

2. Do You Really Know Who’s Visiting?

3. Is Your Content Really Optimized?

4. Are Your Browser Reports Accurate?

5. Are You Ready for the “Mobile” Web?

6. What Mobile Web?

7. A Global Mobile Web

8. A Game Changer

10. More Smartphones Source: Gartner Research, September 8 2008

11. More Time Spent On Mobile Web Source: Azuki Systems 2008 Market Survey – September 30, 2008

12. Mobile Content Activity Source: Nielsen Mobile “Mobile Insights” September 8, 2008 Mobile Activity Users % of Total SMS 137759 53 MMS 67783 26 Preinstalled games 54256 21 Ringtone downloads 48768 19 Mobile Internet 43339 17 Mobile E-Mail 38951 15 Text alerts 33082 13 Picture downloads 32077 12 Mobile Instant Messaging 31938 12 Wallpaper / Screensaver downloads 28930 11 Software app downloads 28219 11 Game downloads 24128 9 Uploads 21339 8 Video Messageing 18064 7

13. A Sleeping Revenue Monster $20+ CPM - Mobile Web $2+ CPM – “Regular” Web

14. So Stop Playing!

15. Get Ahead Of the Curve

16. Fundamentals Different Programming languages: xHTML, cHTML, WML, XML Different Code: <a href= tel:+646-232-3232 >646 232 3232</a> <a href=“wtai://wp/mc<+6462323232”>6462322323</a>

17. Screen Size & Resolution Source: http://sender11.typepad.com

18. Most Popular Source: http://sender11.typepad.com

19. Fennec, Taptu & IE Mobile

20. Opera Mobile & Skyfire

21. Mobile Carrier And Web Availability Mobile Carrier Walled Garden & Network Control White List

22. Device Detection WURFL Device Atlas DetectRight DeviceKarma

23. Mobile Search Source: M:Metrics/Comscore

24. Mobile Search & Screen Size

25. Mobile SERPs Source: www.jordankasteler.com www.jordankasteler.com

26. Mobile SERPs

27. Mobile Marketing

28. Mobile SEO Paid Vs. Organic

29. Get To Know Mobile Analytics 10+ Solutions 3 Different Approaches Lots of Opportunities

30. Omniture Mobile Analytics

31. Coremetrics 2009

32. Google Analytics 1. Create a data filter to include only traffic from mobile devices. 2. Create a profile and include the filter created in the first step. 3. View data :

33. Mobilytics

34. Admob Analytics

35. Amethon Analytics

36. Bango Analytics

37. Nedstat

38. MobileStats.co.uk

39. Motally

40. So Who To Work With

41. So Who To Work With It depends 

42. No seriously...Who To Work With? Pricing Technology Traffic Market Consolidation Nature of your Business

43. Technical Challenges Identifying unique visitors Identifying Geolocation / IPs Identifying Returning Visitors Carrier & Device Detection

44. Challenges For Web Analysts Different Mechanisms Local Differences Traffic Sources

45. Thank You!

46. Jump Into Mobile Analytics! Download Mobile Analytics E-book . It’s free: www.webanalyticsbook.com/ebook