Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmob
1. Is it a dream to go into m-
commerce at zero investment
cost? April 2015
2. Leading 3 countries in m-commerce:
United Arab Emirates %24
China %21
Turkey %19
3. Multi-country average*: Mobile commerce expected to grow at 42%, while e-commerce to grow at 13% (CAGR).
... Mobile commerce fueling e-commerce growth (2013-2016)
North
America
Western
Europe
Nordics Central,
Eastern
Europe
Middle
East
Latin
America
Asia
Pacific
34 34
36
46
41
22
48
46
41
45
52 54 55
33
28
39 39 39
46
40
45
52
10
14
10
12
16
11 13
8
12 13 13
11 11 10
14 15
17
13
17
21
12
23
0
10
20
30
40
50
60
US CA UK DE FR IT ES NL CH AT SE NO DK PL RU IL TR UA BR MX AU CN
Mobile commerce CAGR Online commerce CAGR
Source: PayPal 2014
4. Multi-country average*: 64% have shopped via an app vs 52% via a browser
... Incidence of shopping via an app is higher than via a browser on smartphones in
most
North
America
Western
Europe
Nordics Central,
Eastern
Europe
Middle East Latin
America
Asia
Pacific
72
55
68
61
58
68 69
49
56
53
50
58
47
63
55
67 65
59 58
73
64
84
54 52
48 46
42 44
56
53 52 52
61
53 51
58
53
58
52
52 54 56 55
50
0
10
20
30
40
50
60
70
80
90
US CA UK DE FR IT ES NL CH AT SE NO DK PL RU IL TR UA BR MX AU CN
Shopped via app
Shopped via browser
Source: PayPal 2014
5. Consumer journey across devices
Which device was the activity started on? ... and which device was it finished on?
62 %
18 %
20 %
15 %
25 %
60 %
... yet, % 55 of purchases happens in-store!
13. +
Reach your in-store customers using their digital footprint
• First, call them to your physical stores,
• Second, recognize them using their digital footprints,
• Sell them what they are looking for and engage with
them!
You can also rent your physical touchpoints to the brands
for engagement!