Start Istanbul - Explore Turkish Internet Ecosystem

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Webrazzi is the leading Turkish tech blog focusing mainly on issues regarding local and regional internet and
digital markets, startups, investments, technological developments and events. Webrazzi founded by Arda
Kutsal, in 2006.
Webrazzi is also organizing Turkey’s most influential internet conference, Webrazzi Summit every year starting
2011. Webrazzi Summit 2014 just passed with over 1500 attendees and 50+ speakers both international and
local. Webrazzi's other 5 vertical events are about payment systems, e-commerce, digital marketing, mobile and
lastly startups/investments.
On the other hand, Webrazzi has its own products. One of them is Webrazzi PRO, which offers statistics and
special reports for 13 different categories: search, information technologies, hardware, e-commerce, internet
economy, mobile, games, payment systems, marketing, advertising, social media, video and investments.
Webrazzi PRO
has now more than 2000+ different statictics and we summaried them for you to explain Turkish
Internet Ecosystem.

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GENERAL INTERNET USAGE
TURKEY MOBILE BROADBAND INTERNET USAGE 6
AVERAGE INTERNET SPEED IN TURKEY 7
INTERNET USAGE IN Q1 2014 BY AGE GROUPS IN TURKEY 8
TOTAL MOBILE INTERNET SUBSCRIBERS AND PENETRATION IN TURKEY 9
TOTAL INTERNET SUBSCRIBERS IN TURKEY 10
E-COMMERCE AND ECONOMY
TOTAL CREDIT AND DEBIT CARD NUMBERS IN TURKEY 12
TOTAL MOBILE BANKING CUSTOMERS IN TURKEY 13
TOTAL CREDIT CARDS NUMBERS IN 2012-2013 BY MONTH 14
PERCENTAGE OF INDIVIDUALS WHO PURCHASED GOODS
OR SERVICES OVER THE INTERNET FOR PRIVATE PURPOSE 15
GROWTH FOR E-COMMERCE VOLUME -PAYING WITH CARDS ONLY- IN
TURKEY VS SOME MAIN COUNTURIES ALL OVER THE WORLD 16
IBREAKDOWN OF PAYMENT METHODS USED ıN ONLINE SHOPPING IN TURKEY 17
INTERNET PURCHASES BY INDIVIDUALS** IN THE LAST 12 MONTHS*
FOR THE PRIVATE USE BY TYPE OF GOODS AND SERVICES 18
AVERAGE ORDER VALUE IN TURKISH E-COMMERCE 19
INTERNET USERS' PENETRATION FOR ONLINE TRANSACTION IN TURKEY 20
SEARCH
MOST USED SEARCH ENGINES IN TURKISH SEARCH MARKET 22
MOBILE
TOTAL SMARTPHONE NUMBER IN TURKEY 24

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TOTAL TABLET PC NUMBER IN TURKEY 25
TURKISH MOBILE PHONE USERS SEGMENTATION BY AGE 26
MOBILE APPS IN TURKISH APP STORES SEGMENTATION BY CATEGORIES 27
TURKISH TABLET PC USERS' AVERAGE SPENDING AMOUNT PER MONTH 28
TURKISH SMARTPHONE USERS' AVERAGE SPENDING AMOUNT PER MONTH 29
TURKISH SMARTPHONE USERS' AVERAGE MOBILE APP DOWNLOAD NUMBERS PER MONTH 30
TURKISH TABLET PC USERS' AVERAGE MOBILE APP DOWNLOAD NUMBERS PER MONTH 31
TABLET PC USAGE NUMBERS IN TURKEY AND SOME OF EUROPEAN COUNTRIES 32
SMARTPHONE SEGMENTATION BY OPERATING SYSTEMS IN TURKEY 33
SOCIAL MEDIA
TURKISH FACEBOOK USERS SEGMENTATION BY AGE 35
TURKISH FACEBOOK USERS SEGMENTATION BY GENDER 36
TURKISH TWITTER USERS SEGMENTATION BY AGE 37
VENTURE
TOTAL NUMBER OF INVESTMENST IN INTERNET COMPANIES IN TURKEY 39
SUB-SECTORAL BREAKDOWN OF INVESTMENTS AND
ACQUISITIONS INTERNET COMPANIES IN TURKEY BETWEEN 2012-2013 40
SUB-SECTORAL BREAKDOWN OF INVESTMENTS MADE IN THE INTERNET
COMPANIES IN FIRST HALF OF 2014 IN TURKEY 41
SUB-SECTORAL BREAKDOWN OF COMPANIES IN TURKEY BY THE NUMBER OF TRANSACTIONS 42
ORIGINS OF INVESTORS BY THE NUMBER OF ACQUıSıTıONS THEY MADE IN TURKEY 43
ACQUISITIONS AND COMPANY MERGES IN TURKEY BY YEAR 44
ADVERTISING
INTERNET AD SPENDINGS IN TURKEY BY THE YEARS 46

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MOBILE AD SPENDINGS IN TURKEY BY THE YEARS 47
MOBILE ADVERTISING REVENUE IN TURKEY 48
IN TURKISH MOBILE APPS, CTR NUMBER BY MOBILE AD CATEGORIES 49
IN TURKISH INTERNET ECOSYTEM, SECTOR SEGMENTATION BY MOST ADVERTISER COMPANIES 50
RESOURCES
LIST OF RESOURCES 51

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GENERAL INTERNET USAGE

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E-COMMERCE AND ECONOMY

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Note: 16-74 age group. April 2013 – March 2014

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Note: This research has been made end of the 2013.

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Note: *April 2013 - March 2014. **16-74 age group.
Respondents may choose more than one option, therefore total don't give %100.

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Note: This research has been made 2012, December.

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Note: This research has been made 2012.

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SEARCH

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MOBILE

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Note: This research has been made second quarter of 2012.

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Note: This research only contain Mobilike, the most used mobile ad network in Turkey, network. (2013)

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Note: This research has been made in second quarter of 2012.

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Note: This research has been made in second quarter of 2012.

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Note: This research has been made in second quarter of 2012.

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Note: This research has been made in second quarter of 2012.

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Note: This research has been made in 2012.

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Note: This research is only contain Mobilike network. (2012, third quarter)

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SOCIAL MEDIA

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Note: This research has been made in September, 2014.

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Note: This research has been made in September, 2014.

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VENTURE

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Not: *First half of 2014.

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Note: This research has been made in first half of 2014.

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Note: This research has been made in 2013.

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Note: This research has been made in 2013.

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ADVERTISING

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Note:
These are IAB Turkey's estimates. They exclude creative works, CRM and SEO investments.

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Note:
These are IAB Turkey's estimates. They exclude creative works, CRM and SEO investments.

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Note: This research has been made in first quarter, 2013.

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RESOURCES
-­‐ BTK (Information and Communications Technologies Authority) : Policymaking, regulation and operation functions are
separated by the Law No 4502 dated 27.01.2000, amending the Laws No 406 and 2813, which are the basic laws of
telecommunications sector. While policy making is the responsibility of Ministry of Transportation, Maritime Affairs and
Communications, regulation function is given to Telecommunications Authority.
-­‐ Akamai: Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on
any device, anywhere. If you've ever shopped online, downloaded music, watched a web video or connected to work
remotely, you've probably used Akamai's cloud platform.
-­‐ TUIK (Turkish Statical Institute): The principal duty of Turkish Statistical Institute (TurkStat) is, to compile data and
information, and produce, publish and provide necessary.statistics in the areas the country needs. TurkStat receives data
from individuals, households, businesses via researches and censuses. Then analyze the data received and transform it into
a statistical information. This statistical information is a reliable guide for all levels of society in decision making processes.
-­‐ BKM (The Interbank Card Center): The Interbank Card Center (BKM) was established in 1990 with the partnership of 13
public and private Turkish banks for the purpose of providing solutions to the common problems and developing the rules
and standards of credit and debit cards in Turkey, within the card payment system.
-­‐ The Bank Association of Turkey:The Banks Association of Turkey was founded in 1958. It is a professional organization,
which is a legal entity with the status of a public institution, established pursuant to Article 79 of the Banks Act. The head
office of the Association is in Istanbul. The purpose of the Association is to preserve the rights and benefits of banks, to
carry on studies for the growth of the banking sector, for its robust functioning and the development of banking profession,
strengthening of competition power, to take the decisions/ensure that they are taken to prevent unfair competition, to
implement and demand implementation of these decisions, in line with the principles of open market economics and perfect
competition and the regulations, principles and rules of banking.
-­‐ Masterindex (Masterintelligence): As a thought leader, MasterCard has developed a suite of insight and research properties
which serve as a benchmark for a myriad of economic, industry and consumer trends.

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-­‐ Webrazzi E-Commerce Conference’12: One of the biggest e-commerce conferences in Turkey.
-­‐ KVK: Retail company for mobile devices in Turkey.
-­‐ Turkcell: GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994.
Turkcell then signed a 25-year GSM license contract with the Ministry of Transportation on April 27, 1998. Since then, it has
continuously increased the variety of its services based on mobile audio and data communication, as well as on its quality
levels and as a result, its number of subscribers.
-­‐ Nielsen: As a global leader in measurement and information, we believe providing our clients a precise understanding of the
consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always
innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.
-­‐ Deloitte: Deloitte is the largest professional services network in the world by revenue and by the number of professionals.
Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 200,000 professionals
in over 150 countries. In FY 2012–13, it earned a record $32.4 billion USD in revenues.
-­‐ Mobilike: Mobilike is the largest premium mobile ad network of Turkey.
-­‐ Facebook: The leading social network all over the world.
-­‐ Monitera: Social CRM company in Turkey.
-­‐ Turkish Competition Authority: The underlying principle of market economy is the assumption that economic relationships
are based on free competition. In terms of economics, competition may be defined as the race in which sellers in a market
engage in order to acquire more customers, thereby increasing their sales of goods and services, and consequently, their
profits. The concept of competition constitutes the basis for an efficiently operating market system; it not only protects the
independency of the decisions of the market actors and the actions that serve private interests, but also ensures social
justice and economic efficiency.

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-­‐ Erst&Young: EY is a global leader in assurance, tax, transactions and advisory services. Our 167,000 people are united by
our shared values, which inspire our people worldwide and guide them to do the right thing, and our commitment to quality,
which is embedded in who we are and everything we do.
-­‐ Madreport: Mobilike’s monthly report about mobile advertising.