Learn the importance of Keyword Research and competition analysis for SEO. Keyword Research is a process of finding the good keywords for website to optimize the site. Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.

1. Keyword Research
Presented by Mohammed Azharuddin
Digital Marketing Trainer

2. Keywords
Budget 2014
SEO
Mobiles
Anti Virus
Software
Hotels
Movies
Cricket
Inflation
Jobs
Books Songs
MH17
Free SMS
Brics

3. What is Keyword Research ?
• Process of finding the best suitable keywords
for a business to optimize the site.
• Keywords can make or break the site.
• We can predict the user demands and
seasonal changes in search.

4. Query Stats
• http://www.internetlivestats.com/one-second/#google-band
44,835 Google searches in 1 second
6 billion searches per day
93% users begin with Search

5. Types of Keywords
Informational
NavigationalTransactional

6. Information Queries
• Queries that cover a broad topic.
– Ex : web design or seo
• Sometimes informational queries can be
generic or specific
– Generic : we cannot predict the exact purpose
– Specific : we can predict exact purpose

7. Navigation queries
• Queries that seek a information about specific
brand or website only
– Ex:
• Facebook login, Youtube Login
• Apple Support Page
• Generally these keywords can be easily
targeted and ranked for specific sites.

8. #FAIL https://www.tssouthernpower.com/

9. Transactional Queries
• Queries which explains the purpose of the
user in a precise way
– Example
• Buy Mobiles Online
• Learn Digital Marketing
• Web Designing Video Training
• Restaurants in Hyderabad
• Localized keywords are also a part of
transactional queries.

10. Keywords Based on Length
Short tailShort tail
Generic TermsGeneric Terms
High VolumeHigh Volume
High CompetitionHigh Competition
Medium TailMedium Tail
Specific Terms +
Localized Terms
Specific Terms +
Localized Terms
Good VolumeGood Volume
Medium
Competition
Medium
Competition
Long tailLong tail
More Specific
Queries
More Specific
Queries
Localized QueriesLocalized Queries
Low VolumesLow Volumes
Low CompetitionLow Competition

11. 2009 DATA

12. 2009 DATA

13. Google Trends
http://www.google.com/trends/

14. Process of Keyword Research
Repeat the Process regularly
Pick the best suitable keywords
Analyze the Competition
Use keyword research tools for data
Brainstorming to get keywords
Business Analysis and Business Hierarchy

15. Business Analysis
• Know the Niche Market of Business
• Categorize the Business
• Know the target geographic area
• Understand the target audience
• What are products offered

16. W3Academy.com
• Online Training in Web Technologies
• Target Audience (Usa / India)
• Subjects
– Web Designing
– Web Development
– Digital Marketing
– SEO
– PPC

17. Categorization of W3Academy.com
USA
Web Design
Web
Development
Digital
Marketing
SEO PPC
INDIA
Web
Designing
Web
Development
Digital
Marketing
SEO PPC

18. Categorization Example

19. Site Structure

20. Brainstorming Technique
• It’s a process of analyzing the possible search
terms used by the searcher
– Common Words
– Synonyms
– Specific details

21. Example for www.w3academy.com

22. Keyword Research Tools
• Google Keyword Planner (google.com/sktool)
– Search suggestions
– Search Volumes
– Location based volume
– Keyword Filtering
• Word stream Keyword Tool
• Bing Keyword Research Tool

23. Practical use of Keyword Planner

24. Keywords Results
• Select the specific keywords from lists
• Sort in specific categorized order
• Save the final list of keywords to perform
competition analysis

25. • It’s a process to understand the difficulty level
of the keyword to rank on SERP
• Paid Tool
– Moz Keyword Difficulty Tool
– Moz Competition Comparision Tool
• Free Tool
– Manual Method
Competition Analysis

26. Manual Competition Analysis
Site Age PR Quality Links Social Metrics Level

27. Final Result
List of Keywords to Target in SiteList of Keywords to Target in Site

28. TASKS
Business Analysis
– Create a Simple Business Structure
– Create detailed categorization

29. TASKS
Keyword Research / Competition
– Generate at least 10 keywords per product
– Analyze the competition level of keywords

30. Thank you
• For queries and support contact us
– www.facebook.com/websoftacademy
– www.twitter.com/mdazhar01
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