5. • Is this design really speak about its business?
• Does is consist of Flash or Multimedia
• Is the design Responsive ?
• How is the navigation of site ?
• How fast the website is loading ?
Design Analysis
6. Examples
• Bad Sites in SEO Point of View
– https://www.myvessyl.com/
– http://www.phcybrd.state.mn.us/
• Good Sites
– http://globalnews.ca/
– http://www.mitsubishi-motors.com.au/
7. • How the user feel after visiting the website
• What is the bounce rate of the visitors
• Is this website created for visitors or search engines
• Is this site Made for Adsense (MFA)
• How is the process of conversion in site ?
User Experience
8. Examples
• Bad Examples
– http://www.pennyjuice.com/htmlversion/whoispj.htm
– http://easybusinessinfo.in/
– http://www.allindiajobs.in/2013/08/top-10-hr-interview-
questions-with.html
• Good Examples
– www.wikipedia.org
9. • Is this website providing value to user ?
• Is this content unique for this site ?
• Is the content targeting any keyword ?
• Is it over optimized for Search Engines ?
• What is the density of keywords and links ?
Quality of Content
11. Important SEO Elements in Page
Quality
Content
Page Speed
URL
Optimization
Title
Optimization
Meta Tags Headings
Internal
Linking
Robots.txt Sitemaps
Canonicals
Social
Sharing
12. Page Speed Analysis
• 10 Secs is Avg. time a user will be on site
• Page speed (Time to First Byte) will impact the search
ranking rather than overall load.
• Speed Test Tools
– Pingdom
• http://tools.pingdom.com
– Google Speed Analyzer
• https://developers.google.com/speed/pagespeed/insights/
– WebPage Test
• http://www.webpagetest.org/
18. • If the site is dynamic website then there is a
possibility that the url generated will be like
– www.abc.com/index.php?productid=1
– www.abc.com/index.php?productid=2
• Its mandatory to convert these url’s to seo
friendly url by using URL Rewriting techniques.
Dynamic URLS
19. • Title tag is very crucial element of onpage
• Write a meaningful title along with target keywords
• Title is generally 60 chars – 70 chars
• Title keywords can be separated with (–) or (,) or (|)
Title Optimization
22. • Meta Keywords Tag
– <meta name=“keywords” content =“keyword1, keyword2, …” />
• Meta Description Tag
– <meta name=“description” content =“Describe your business in
150-160 characters” />
– This tag must consist of related keywords as this will appear on
search
• Meta Robots Tag
– <meta name=“robots” content=“ ” />
Meta Tags
26. Why Content Marketing ?
• Users are constantly looking for content
• Can improve the brand authority
• Build a base of loyal customers in long term
• Search engines prefer Fresh Quality Content
• Solve problems for customers
30. Content Generation Ideas
• What customers want in search
• What are questions in QA Site
• Write How to Articles for user
• Share Tips and Tricks
• Latest Industry Updates with your analysis
• Market research in any segment
• Case Studies and Reports
• Review a Product/Place/Service
33. • Create a useful, information-rich site, and write pages that
clearly and accurately describe your content.
• Think about the words users would type to find your
pages, and make sure that your site actually includes
those words within it.
• Use ALT attributes for Images
• Check for broken links and correct HTML.
Google Content Guidelines
https://support.google.com/webmasters/answer/35769?hl=en
34. • Headings has priority of 0.08
• The priority of header tags is as follows
• h1 > h2 > h3 > h4 > h5 > h6
Headings Optimization
35. • Use images in content for illustration and design
• While using image use the alt attribute
– <img src=“” alt=“keywords” />
• Use Targeted keywords for the page in ALT
Image Optimization
36. • To improve the PR of inner pages and improve
the over value of the pages
Internal linking scheme
Home
About Us
ClientsServices
Contact
38. • Use Footer to direct the user to other pages
• Include links to important pages of site
• Include Address and Map in Footer
• Social Sharing and Follow Buttons
• Other Brands of the Company
Footer Optimization
40. • Social sharing improves the content visibility
and improve the brand awareness
• Use the following tools
– www.sharethis.com
– www.addthis.com
In page Social Sharing
41.
42. • To control what search engine crawler access
in our site.
• Rules
– Allow
– DisAllow
Robots.txt
43. • Display a list of all urls in the website
• Sitemaps can be created using following tools
– XML Sitemap Generator (WP)
– www.xml-sitemaps.com (Static Site)
Sitemaps
44. • The purpose of redirection is to send a
user/search engine to a correct, preferred page
• Types of Redirects
– 301 ('Moved Permanently') - Recommended for SEO
– 302 ('Found' or 'Moved Temporarily')
URL Redirect
45. • Non WWW to WWW Redirection
– In practical www.abc.com and abc.com are considered as
same but in seo point of view it can be duplicates
– We need to write to rule for selecting our preferred
domain
Non www to www redirection code (.htaccess)
RewriteEngine On
RewriteCond %{HTTP_HOST} ^webtrainings.in [NC]
RewriteRule ^(.*)$ http://www.webtrainings.in/$1 [L,R=301]
NON WWW to WWW Redirect
46. • 301 Redirect is permanent and pass the link
juice and PR to new page. In apache server we
use .htaccess file for Redirect.
redirect 301 old.html http://www.abc.com/new.html
Redirecting a Single Page
47. • A canonical page is the preferred version of a set of
pages with highly similar content.
• Example
– Shopping with View Options
– Automated duplicated page versions
• Code
<link rel="canonical" href="http://www.example.com/product.php"/>
Canonical Links
50. Thank you
• Visit us on www.webtrainings.in
• For queries and support contact us
– www.facebook.com/websoftacademy
– www.twitter.com/mdazhar01
– Like us on FB
• www.facebook.com/webtrainingsacademy