11. The Dutch Landscape
• Representing 2.200+ Dutch online merchants
• A € 13,5 bn market (2014), 110 million purchases
• 18% online share of total spending (product & services)
* 10% of products
* 66% of services
• Growth percentages:
* 8% for 2014, 17% for product, -4% for stores
12. 18
Shopping2020 Research
“How do consumers shop online in 2020 and which
actions need to be undertaken on an
national, sector and company level upon that Dutch
B2C selling companies can act on this
successfully, nationally, within Europe and globally.”
13. 19
Online Will Explode, According To 460 Experts
Online,
20%
Offline, 80%
2013
Online, 28%
Offline, 72%
2017
Online, 36%
Offline, 64%
2020
Bron: GfK Expertonderzoek, September 2013 onder 444 Experts
14. 20
52% Of Dutch Consumers Expect To Do
Shopping Online in 2020
T
2020
Online Offline
Bron: GfK Consumentenonderzoek, November 2013 onder 12.0000 Consumenten
31. MEGATREND 3: THE SUPER CONSUMER
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down,
simply by spending his money somewhere else...”
49. 64
Why Alibaba May Beat Amazon?
At it’s IPO Alibaba is valued at $ 231 billion, more than Amazon ($153) and eBay ($65) together
• It owns 60+% of the Chinese market.
• It’s home market outgrows (40%) the US
market (14%) in 2016.
• It makes a profit (40%) while Amazon
does not (2%), as it does not invest in
technolgy (Kindle) infrastructure
(warehousing).
• It’s commission is 75% lower than that
of eBay & Amazon.
• It’s suppliers are the actual producers
(Amazon 3P are retailers).
• It owns Alipay (= Paypal) and can sell
directly on the local Twitter
• It can offer products at a much lower
cost as a result.
• Mobile rules in china (35% of traffic vs
15% in USA and 12% in Europe)
Bold expectations are that Amazon will focus on the customer experience as it controls the
entire journey, while Alibaba will focus on price. Question remains who will buy eBay?
50. 66
Will Market Places Rule The World In 2020?
The ‘over everything strategy’ results in conversion ratio’s up to 20%
# of countries active Growth 2013
13 22%
1*
(just bought
US 11Main)
50%
13 45%
The 3rd party strategy is a cash cow; as sales growth their costs remain the same
Market share
2 – 24%
55 – 60%
20 – 30%
* Although Alibaba offers an international site it is not focused on a specifica market