Are you looking for a goal-setting framework that would align your company, department or team? Join the likes of Facebook, Netflix, Google, Asana, Amazon and thousands of SME-s. If you don't know what OKRs are, don't worry, we got you covered. - Objectives and Key Results definition - OKR benefits described by each level of the company - Examples of great Objectives and Key Results - OKR wall of fame – companies that successfully use OKRs - OKR hierarchy and alignment - Keys to OKRs success - OKR checklist – how to get started guide - How to get your team on board? - OKR templates and tools

1. How to Get Started?
What are
Objectives and Key Results Guide
By Weekdone
&

2. of organizations
struggle to
implement their
strategies.
of small business
owners don’t
keep track of
business goals.
2/3 2/3
of senior
managers can’t
name their firms’
top priorities.
of employees
know what is
expected of
them at work.
80% 50%
of people that
write down goals
don’t check
whether they’ve
achieved them.
40%
Those who send weekly progress reports to
friends achieve more.
50%
33%
19%
50% of senior leaders and 33% of
managers and 19% of front-line employees
update their goals throughout the year as
business needs change.
Do you set and track goals in your company?

3. Example:
Conduct 12 online client surveys
Objective:
Key Result:
Key Result:
50 %
6-12 surveys
50-100 %
Objectives and Key Results is a
popular technique of setting
company, team, and personal goals
then connecting each goal with 3-4
measurable results. As you achieve
those results, the whole objective
gets marked done.
Understand the factors that influence company's revenue
Set quarterly goals
One direction
Measure progress
Share it with others
Map the customer journey and its KPI's in a detailed report
What are OKRs?

4. COMPANY:
TEAM:
DEPARTMENT:
INDIVIDUAL:
Mobility - OKRs suit for everyone,
regardless of the industry or size
Productivity and accountability - OKRs help you
measure and envision what success looks like
Brings focus & clarity - people move together towards important goals, not
small unimportant tasks
Clear communication & alignment - make sure each individual knows what is expected of them
and what others are focusing on
OKR Benefits

5. What I want to accomplish?
Example Objective:
Understand the factors that influence company's revenue
· Challenging - aim for a 70%
achievement rate
· Inspirational - tied to the
company mission and excite
employees
· Actionable - goals that a team
or an individual can execute
Objectives: your goals

6. How I will accomplish it?
Example key results:
· Conduct 12 online client surveys
· Map the Q2 customer journey and its KPI's in a detailed report
Specific: Defined and mutually understood?
Measureable: 0-100% progress, dollars, items, units, grade rating, project phases
Achievable: Is it realistically possible to do?
Relevant: is this key result important for your objective?
Time-bound: when the goal must be met? (quarterly)
Key Results: evaluation of achievement

7. OKR wall of fame
Who else uses OKRs?

8. Get started with OKR goal setting!
Download the step by step guide with practical
examples, templates and case studies.
DOWNLOAD E-BOOK

9. · Top-down and bottom-up, both OK
· Easier to start from Company level
· Lower level Objective becomes
higher level Key Results
· Link weekly tasks to Objectives
OKRs tree view
− Company
Mary Moose Create new onboarding materials
John Keats Conduct A/B testing of new onboarding
Toggle all
− Marketing Decrease initial churn via better onboarding
32%
13%
− Marketing
Mary Moose Create new onboarding materials
John Keats Conduct A/B testing of new onboarding
− Increase our recurring revenues
− Decrease initial churn via better onboarding
OKR hierarchy and alignment

10. · Less is more - 3 Objectives (max 5)
· Set quarterly
· Be ambitious - goals that matter
· Public and online in frontof all employees
· Keep metrics out of objectives
· 3-5 max
· Evaluate and mark progress weekly
· Numeric and measurable
· Say NO to non-OKR activities
· Focus on outcomes not activities
· What should I do next?
· What should I focus on?
· How far am I?
· Talk to customers about our product
· Keep working on new website
· Support our sales team
Objectives Key Results
OKRs determine what you do daily Examples of bad Key Results
Keys to OKRs success

11. Activate user-testing of our product
KRConduct 21 face to face user testing & interview sessions
KRReceive at least 15 video interviews from Usertesting.com
Finish raising new capital for our growth needs
KRE-mail and phone outreach to 100 VCs and seed funds
KRGet at least 30 second contact meetings or conference calls
Increase our recurring revenue
KRThe share of monthly subscriptions increased to 85%
KRReduce churn to less than 1% monthly
50 %
0-21 surveys
0-15 interviews
50 %
0-100 outreaches
0-30 meetings
50 %
0-85% increase
0-1 done
For more examples visit okrexamples.co
Examples of good OKRs

12. Determine the primary
objective driving your
company/team.
List 1-3 key results, which
measure your ability to
reach that objective.
Add 1-2 objectives.
Remember, don't list too
many objectives.
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1. 2. 3.
When you've run through
the OKR process, it's time
to repeat the process
company/team wide.
Ask your team to come up
with OKRs based on the
overall company objective.
Go over and finalize
team OKRs together.
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+ D ete mine
KR De emine
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4. 5. 6.
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OKR checklist - get started now

13. · Clarity of what is expected of you
· Increase productivity by focusing on the right goals
· Get praise and know what others are doing
· Less reporting and easier to give feedback
Explain employee benefits:
How to get your team on board?

14. Options:
Use an online OKR goal-setting
and tracking software
Use Google spreadsheets to set
and track your OKRs (Google OKR
spreadsheets to get a template)
OKR tools

15. www.weekdone.com
Need a simple online tool for OKRs?
Set and track your quarterly goals with Weekdone
TRY OUT AN OKR TOOL

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