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Storytelling for Health Nedra Weinreich Weinreich Communications @Nedra
Those who tell the stories rule the world. -  Hopi Proverb (or Plato)
Stories are powerful.
This doesn’t work.
Where is their attention?
How do stories create change? • Grab people's attention to focus on our issues • Make abstract concepts more concrete and relevant • Shape people's understanding/interpretation of issues and  events • Provide vicarious experiences that prepare individuals for  real-world situations • Increase empathy for others • Persuade people of the importance or benefits of taking  action • Strengthen relationships between individuals or across  groups • Influence perceptions of social norms
Photo:  David  Salafia “ While all the  patients who received the storytelling DVD  had better blood pressure control on average, those who started out with uncontrolled hypertension  were able to achieve and maintain a drop as significant as it had been for patients in previous trials testing drug regimens .”  Houston, et. al, Culturally Appropriate Storytelling to Improve Blood Pressure: A Randomized Trial, Ann Intern Med, January 18, 2011 154:77-84
Entertainment Education
[object Object],[object Object],[object Object],[object Object],[object Object],Entertainment Education Principles
Transmedia Stories
Moving the “Fourth Wall”
Immersive Engagement for Change = Behavior Change Model +  Good Storytelling + Ubiquitous Media + Participatory Experience + Real World
Transmedia for Good Facebook Group http://on.fb.me/TM4Good
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get in touch!

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Storytelling for Health

  • 1. Storytelling for Health Nedra Weinreich Weinreich Communications @Nedra
  • 2. Those who tell the stories rule the world. - Hopi Proverb (or Plato)
  • 5. Where is their attention?
  • 6. How do stories create change? • Grab people's attention to focus on our issues • Make abstract concepts more concrete and relevant • Shape people's understanding/interpretation of issues and events • Provide vicarious experiences that prepare individuals for real-world situations • Increase empathy for others • Persuade people of the importance or benefits of taking action • Strengthen relationships between individuals or across groups • Influence perceptions of social norms
  • 7. Photo: David Salafia “ While all the patients who received the storytelling DVD had better blood pressure control on average, those who started out with uncontrolled hypertension were able to achieve and maintain a drop as significant as it had been for patients in previous trials testing drug regimens .” Houston, et. al, Culturally Appropriate Storytelling to Improve Blood Pressure: A Randomized Trial, Ann Intern Med, January 18, 2011 154:77-84
  • 9.
  • 12. Immersive Engagement for Change = Behavior Change Model + Good Storytelling + Ubiquitous Media + Participatory Experience + Real World
  • 13. Transmedia for Good Facebook Group http://on.fb.me/TM4Good
  • 14.