Secure your environment with UiPath and CyberArk technologies - Session 1
Web Governance: Where Strategy Meets Structure
1. @morville @lwelchman
Web Governance:
Where Strategy Meets Structure
2. I was inspired by a ginormous fungus
http://wafflesatnoon.com/wp-content/uploads/2012/12/Mushroom3.jpg
3. range
a mind of its own
Your digital presence is like a ginormous fungus
opportunistic
organic
4. The governance of a fungus
“A combination of good
genes and a stable
environment has
allowed this particularly
ginormous fungus to
continue its creeping
existence over the past
millennia.”
www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-
fungus
www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-fungus
14. “…the Department of Commerce became worried that too many stations --
especially amateur and experimental -- were making broadcasts intended for the
general public, and, effective December 1, 1921, adopted regulations which
restricted public broadcasting to stations which met the standards of a newly
created broadcast service classification.”
US Early Radio History
– Thomas H. White
15. Western Union
internal memo,
1876
"This 'telephone' has too
many shortcomings to be
seriously considered as a
means of communication.
The device is inherently of
no value to us.”
16. Film - 1915
The New York Times, from an interview with D. W. Griffith
“The time will come, and in less than 10 years, when the
children in the public schools will be taught practically
everything by moving pictures…Imagine a public library of
the near future, for instance. There will be long rows of
boxes of pillars, properly classified and indexed, of
course. At each box a push button and before each box a
seat.”
http://en.wikipedia.org/wiki/File:Muybridge_race_horse_animated.gif
24. ARPANET
What are we
going to do with
our possibility?
How are you
going to
govern?
http://upload.wikimedia.org/wikipedia/commons/d/d2/Internet_map_1024.jpg
26. A job you like
World peace
Governance = Sustenance
Better outcomes for your business
29. everyone doing their own thing
unknown number of domains/websites
countless applications
un-moderated/unknown social accounts
not enough web budget
unknown web budget
stress
anger
ineffectiveness
waste
30. A definition
Enterprise web governance ensures the
proper stewardship of an organizational
web presence.
31. Stewardship not ownership
Ownership makes little sense in the context of
the Internet, WWW, and enterprise digital
efforts. The enterprise digital presence exists
and those who work in the organization are its
stewards.
38. Accessibility
Standards Page Titles
Metadata
Headings
Links
Social Media
Stakeholder Input Decision Information Security
Content and Copywriting
Communications X
Intellectual Property Protection
Office of the CIO X X
User Experience X X Browser Compatibility
Line of Business X Domains
Library X Vanity Domains
Content Contributors X Search Engine Optimization
Web Records Management
Copyright Notice
Use of Third-Party Content
Posting Photographs of People
Use and Display of Brand
404 Error Message
Editing and Proofing for the Web