Poursuivez votre développement professionnel avec Scribd
Exclusive 60 day trial to the world's largest digital library.
Join 1+ million members and get unlimited* access to books, audiobooks.
New research from Wharton's Lynn Wu indicates that firms reap the most benefit from social media when they can analyze and interpret data across all departments and operations, not just marketing. More: http://knlg.net/2bZjy67